Deep Dive Research

Deep Dive is a proudly female-led business. Today, we celebrate, with the International Community, Women everywhere and their untold achievements.
We say no to gender stereotypes, bias and discrimination.

Stella is an Insight250 Global Innovator and Leadership Awards Winner.
Insight250 and ESOMAR celebrate worldwide pioneers, leaders and innovators in market research, data-driven marketing and insights. This year's Winners are drawn from 53 nations, spanning 6 Continents.

Weekend Trivia. All work and no play ...

Competition is tough. New brands come up every day. There is price war and many brands are doing great things in other to make sales.
For sales to keep coming you must know what motivates your ideal Shopper; price, need, desire, lifestyle, income etc.
Those that are motivated by price are value seekers who buy based on price consideration. They look out for the price and compare these where there are alternative brands, before buying. To cater to this type of Shopper, there is the need to play in different segments. For instance, if you have a brand that sells for $50, you should have another for $25 to cater to the Value Seeker.
There are people that buy based on need only. This set of Consumers are purposeful.
We also have people that shop in line with their lifestyle etc.
To improve sales, you need to understand what motivates your Shopper.
, consumerinsights

Photo credit: freepik.com

It's International Labour Day. 🤗

"Africa is rising and more and more Fortune 500 companies are turning to the Continent for competitive advantage. This means growth for the African Marketing Research Industry as no organization will invest so much without surveying the terrain or understanding peculiar Consumer needs and wants and what adaptations or line extensions to make to their Brands, to win the heart of the local Consumer. on the Continent.” Stella Okpala - Managing Director, Deep Dive Research.

surviving.nigeria

Every brand has their journey to becoming an household name. Qualitative Research can help you map out that journey,