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This book is a fine blend of adventure stories and practical brand strategies most applicable for small business brands but as well useful for every brand building process. It covers key aspects of building an exceptional brand.

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LIONS, WARC and The Effectiveness Partnership launched the results of a new survey in June, based on a global study of marketing professionals - The State of Creative Effectiveness. The whitepaper took a deep dive into confidence levels in marketing effectiveness in the industry and while the findings are astonishing, they are also not surprising. [...]...

LIONS, WARC and The Effectiveness Partnership launched the results of a new survey in June, based on a global study of marketing professionals – The State of Creative Effectiveness. The whitepaper took a deep dive into confidence levels in... LIONS, WARC and The Effectiveness Partnership launched the results of a new survey in June, based on a global study of marketing professionals – The State of Creative Effectiveness. The white…

Sustainable thinking must be fully integrated into the brand and agency model, and no longer additional. Sustainability was one of the core themes at this year’s Cannes Lions. And it wasn’t discussed in silo, instead, it featured in myriad Festival talks and across the Lion-winning body of creative work, crossing sectors and disciplines. Like the [...]...

Sustainable thinking must be fully integrated into the brand and agency model, and no longer additional. Sustainability was one of the core themes at this year’s Cannes Lions. And it wasn’t discussed in silo, instead, it featured in myriad... Sustainable thinking must be fully integrated into the brand and agency model, and no longer additional. Sustainability was one of the core themes at this year’s Cannes Lions. And it wasn’t discuss…

24 June 2022 ‘The Unfiltered Heistory Tour’ for Vice Media took a third Grand Prix in the Social & Influencer Lions.A second Grand Prix of the week went to ‘Hope Reef’ for Mars Petcare, by AMV BBDO, London in the Media Lions.A second Grand Prix also went to ‘The Breakaway: The First Ecycling Team For [...]...

23 June 2022‘The Unfiltered History Tour’ for Vice Media took a third Grand Prix in the Social & Influencer Lions.A second Grand Prix of the week went to ‘Hope Reef’ for Mars Petcare, by AMV BBDO, London in the Media Lions.A second Grand Prix 24 June 2022 ‘The Unfiltered Heistory Tour’ for Vice Media took a third Grand Prix in the Social & Influencer Lions.A second Grand Prix of the week went to ‘Hope Reef’ for Mars Petcare, by AMV …

Glass: The Lion for Change, Innovation Lions and Titanium Lions Shortlists announced ahead of the Festival 10 June 2022 Cannes Lions has today revealed the shortlists for the 2022 Glass: The Lion for Change, Innovation Lions and Titanium Lions. The shortlisted entrants will present their work directly to jury members virtually ahead of the Festival. [...]...

Cannes Lions First 2022 Shortlists Announced Glass: The Lion for Change, Innovation Lions and Titanium Lions Shortlists announced ahead of the Festival 10 June 2022 Cannes Lions has today revealed the shortlists for the 2022 Glass: The Lion f…

Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as this year’s Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time, and has established a reputation for producing brave creative and innovative marketing solutions. [...]...

Cannes Lions honours AB InBev with Creative Marketer of the Year Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as this year’s Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body…

Calling on global creative community to use their collective talent for good The Brief invites LIONS Members across the world to come together to create a progress-driving creative campaign for the World Woman Foundation Winning team will receive complimentary passes to Cannes Lions 2022 and all entrants will see work showcased across global LIONS channels [...]...

LIONS launches new initiative – The Brief Calling on global creative community to use their collective talent for good The Brief invites LIONS Members across the world to come together to create a progress-driving creative campaign for the…

A one-day broadcast, LIONS Decoded will deconstruct the world’s highest ranking creative work with inspirational live and on demand content, insights and interviews. The global Lions Creativity Report will launch at LIONS Decoded with the official rankings revealed live throughout the day. LIONS announces the first LIONS Decoded, a one-day broadcast of live and on [...]...

The first-ever LIONS Decoded takes place on 17 September A one-day broadcast, LIONS Decoded will deconstruct the world’s highest ranking creative work with inspirational live and on demand content, insights and interviews. The global Lions Creativity Rep…

Brand strategy simplified: Create an image that resonates with potential customers and drive long-term customer loyalty. Define the customer, understand their needs, and keep communication consistent across all customer touchpoints. With a clear strategy and consistent communication, you can drive your brand closer to customers....

Brand Strategy Simplified Brand strategy simplified: Create an image that resonates with potential customers and drive long-term customer loyalty. Define the customer, understand their needs, and keep communication consiste…

Lead with a practical approach: research your audience, develop core values, create a powerful story and use visual elements to implement a successful brand identity....

Practical Brand Identity Tips Lead with a practical approach: research your audience, develop core values, create a powerful story and use visual elements to implement a successful brand identity.