DODO
DODO is a research-driven design consultancy out of Africa. We help businesses unlock user needs & create impactful solutions across sectors.
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26/03/2026
We shared insights from our research with 500 West African women, and we're speaking at Techstars Abuja! - https://mailchi.mp/dododesign/how-would-you-solve-this-problem-6746582
25/03/2026
We’re excited to share that our CEO will be speaking at Techstars Startup Week FCT 2026
As part of a global community driving innovation and entrepreneurship, this reflects the growing role of African-led solutions in shaping the future of agriculture, climate, and technology.
Our work at DODO is rooted in understanding real needs, behaviours, and constraints on the ground, and translating them into practical, scalable solutions for users and ecosystems.
This stage is an exciting opportunity to contribute to the conversations defining the next generation of resilient, tech-enabled solutions.
We look forward to connecting there!
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05/03/2026
For years we’ve talked about digital inclusion in Africa as a question of access.
But our survey of 500 women across 8 West African countries suggests something different:
The real issue isn’t access or even motivation either.
It’s whether digital systems are built for the economic realities women actually live with, affordability, trust, and unstable income.
The findings are revealing. Read more here:
Rethinking Digital Inclusion for West African Women - https://mailchi.mp/dododesign/how-would-you-solve-this-problem-6746159
05/03/2026
Try This for Your Next Research Project - https://mailchi.mp/dododesign/how-to-prove-your-value-with-research-and-ai-part-ii-6746164
04/03/2026
In the quest for financial inclusion in Nigeria and Africa, it is no longer enough to just give women internet, phones, or tech access. The goal is to ensure they have the power, skills, and freedom to actually benefit and make decisions using technology.
This is an insight from our research study of 500 women across West African, access the complete insights in the link in bio
AI is the buzzword of the moment, but in rural Africa, context is King.
Technology has the power to bridge gaps, but only if we build it with the community, not just for them. Ethical AI isn't just about algorithms; it is about ensuring that the tools we build respect the culture, language, and reality of the people using them.
We are exploring how to harness this tech to empower communities without stripping away their agency.
26/02/2026
Choosing the Right Prototype at Every Stage of Design - https://mailchi.mp/dododesign/how-to-prove-your-value-with-research-and-ai-part-ii-6746063
We looked at climate-smart farming initiatives across the continent and found that the technology wasn't the variable, human behavior was.
Success rarely depends on how good the seed or the software is. It depends on whether the solution aligns with the community's values and trusted networks. If you ignore the cultural context, you are designing for a world that doesn't exist. Read more here: https://bit.ly/3Mv1tQe
19/02/2026
5 Myths About Research in Africa & the Global South
Myth 1: Data isn’t reliable
Data from the Global South isn’t reliable.
Reality: Researchers here use context-driven methods, like community participatory approaches, that lead to deep, actionable insights.
Myth 2: Only Western methods are valid
Myth: Research is only valid if it follows Western methods.
Reality: Flexible, locally-informed methods capture cultural nuances and provide relevant, practical findings.
Myth 3: Communities are just subjects
Myth: Communities are only research subjects.
Reality: Many studies involve communities as active partners, ensuring solutions are meaningful and sustainable.
Myth 4: No tech, no research
Myth: Research can’t happen without advanced technology.
Reality: Simple tools like mobile surveys, SMS, and community networks often generate high-quality, reliable data.
Myth 5: Insights don’t apply beyond the region
Myth: Findings from the Global South don’t scale.
Reality: Insights from these contexts often provide universal lessons for adaptable, inclusive design and innovation worldwide.
13/02/2026
We often talk about digital inclusion, but we rarely talk about the fear people have that keeps it out of reach. For many women in West Africa, the hesitation to use digital platforms isn't just about tech literacy, it's about safety.
In our recent work, we saw firsthand how the fear of scams dictates user behavior. If we want to build products that women actually use, we have to stop designing just for utility and start designing for trust.
Read more here: https://dododesign.africa/chronicles/2368/the-fear-of-online-scams-amongst-women-in-west-africa
Here's what women’s lived realities are telling us about the future of digital inclusion within the health sector in West Africa.
Across the region, countless still wait hours in crowded clinics, shuffle between paper records, or pay out-of-pocket fees that stretch already fragile incomes. And yet in these same communities, a quiet shift is happening. Women are turning to mobile phones for advice, learning, and support that fits around their daily lives.
What we’re seeing in the data is clear:
The future of will be shaped by women’s ability to access not just treatment, but knowledge, tools, and confidence.
Key Insight #1 - Income stability matters more than we think.
A significant share of women in our sample are navigating healthcare with unstable or irregular incomes:
38% in Nigeria
48.5% in Ghana
50%+ in Liberia and Côte d’Ivoire
When income is unpredictable, digital adoption becomes harder. But it also reveals a powerful opportunity to design affordable, efficient, and high-value health solutions that women can realistically sustain.
Visit the link to access the full resource >> https://dododesign.africa/voices-of-500-women
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