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Going digital is a topic that is widely embraced among individuals of varying ages. The same is true among well-structured businesses and large corporations. Our marketing interactions with small and medium enterprises revealed that going digital is not a welcome topic as it is with going digital on a personal level; the majority of small business and some medium enterprise owners still opined the view that digital technology makes little or no difference to their businesses....

Why Small Businesses Need to Go Digital Going digital is a topic that is widely embraced among individuals of varying ages. The same is true among well-structured businesses and large corporations. Our marketing interactions with small a…

Photo by The Lazy Artist - Pixel Starting a new business venture can be very intimidating. Every potential start-up business owner has to consider several factors before venturing into the business. In this article, we will discuss four key factors that are considered by us as most relevant to small and medium enterprises. These factors are: Identifying the opportunity Finance…...

STARTING A NEW BUSINESS VENTURE Photo by The Lazy Artist – Pixel Starting a new business venture can be very intimidating. Every potential start-up business owner has to consider several factors before venturing into the bu…

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This topic has been selected because few people who called for inquiries needed to understand market segmentation and how it really applies to their small businesses. I have promised to write on this. Market segmentation in general terms could be described as a process of dividing a heterogeneous market into different homogenous segments using different parameters such as demographics (age, s*x and race), geographic (places or locations), psychographic (beliefs, motivations, individual priorities), behavioural (lifestyles or lifecycle patterns)....

Market Segmentation This topic has been selected because few people who called for inquiries needed to understand market segmentation and how it really applies to their small businesses. I have promised to write on th…