Didaskoh

The best form of marketing doesn't look like marketing.

On Sunday I was searching for something on Facebook then I came across a video and began watching it.

Only until the last minutes of the video I was like

"Oh my its an Ad"

I was so drawn into it.

Lol😁

That's reality, people only read what interests them and sometimes its an Ad

Make it YOUR ad!!

Consistency is that key that unlocks a whole new level of visibility for you

Whether you are getting zero to little engagements

Remember the number one rule of the internet

PEOPLE ARE WATCHING YOU!!

so keep showing up

Hi there,

With the recent happenings we've all come to understand that life is of utmost importance.

So in all your doings please stay safe.

Didaksoh

People don't buy from brands

Neither would they buy from YOUR brand

They buy from their fellow human being.

How human is your brand?

How human are your copies?

P.S include more your stories into your brand. Whether on your social media platforms or your e-mail copies

You'd make more money when you stop selling your product.

So what am I to sell? You may ask!

Well think of your favorite antiseptic

Do they sell their product or do they sell germs and diseases?

Yeah.. Germs and diseases

Start selling the problem your product solves and watch your sales triple.

People will say things and will continue saying.

Not just referring to e-mail marketing alone, but to any business.

Find out for yourself!

Get a first hand experience before drawing a conclusion.

The lazy ones would always find an excuse and will always be kicked out of business.

Are you one?

Fundamental digital marketing acronyms you should know in 2020

One of the first hurdles to climb when entering the world of digital marketing are its jargons;

Those terms that are peculiar to the field. Most of the times they come as ACRONYMS.

But today I'm going to make your journey a lot easier.

By bringing to you some of the most used acronyms in the world of digital marketing

Let's go

💥AIDA- Awareness Interest Desire and Action. This is a simple sales funnel that turns your traffic to revenue. Let me take it a little further, AIDAA where A stands for Advocacy.

💥ROI - This should be by far the most popular acronym. Return on Investment.

💥B2B- Business to Business. These are business rendering services to other businesses.

💥KPI - Key Performance Indicator. These are the metrics marketers look out for, to judge whether a campaign was successful or not.

💥SMM - Social Media Marketer (that's me😉). These are professionals who drive sales using social media platforms.

💥ROAS- Return on Ad Spent. Similar to ROI but peculiar to Adverts.

💥CTA - Call to Action. Most time after seeing a Facebook Ad you see a 'learn more' or a 'buy now'. Yes, those are CTAs. The desired action you want the reader to take.

💥CTR - Click Through Rate. This is the percentage of mails opened to mails sent.

💥FOMO - Fear of Missing Out. This is mostly used to hasten the buyers actions. For example "this offer only last for 2 days"

💥SEM - Search Engine Marketing. These are adverts that appear on search engines like Google and Bing.

💥SEO - Search Engine Optimization. This affects the visibility of your website, on search engine's unpaid result page.

💥CAPTCHA- Completely Automated Public Turing Test to Tell Computers and Humans Apart. I bet you didn't know this one😉

💥KISS - Keep it Short and Simple. Like I have done with this post☺

I may have skipped some. Mention the one you use frequently in the comments

It has been proven over time that the best way to advertise your product is to EDUCATE your prospects

Now I don't mean you should tell them the history or who invented it..

No one really cares about that...at least not your prospects.💁💁

Educate them on the BENEFITS of using your product/service, i.e what they stand to gain,

P.S emphasize on this

Educate them on the FEATURES of your products (don't dwell too much on this though)

Educate them on the PROBLEM they face or would face without your product( yes, there are many people who have problems and don't know)

P.S Fear sometimes acts as a better motivation to buy a product than just mere desire.

Give them testimonials on your products

Do everything but DON'T SPAM❌❌❌

The problem is not always the lack of ideas

But most times, it is "how" to carry out that idea that becomes the issue.

A wise man said(I can't remember his name right now🙈)

"Your 'Why' should become so great that the 'How' is no longer an issue"😔

Your "why's" are your motives, your motivations.

Take time out to identity them, change them if needed. And pursue those plans.

See you at the top!!

WHO BEGAT MONEY(2)?

The unspoken rules on making money online

Last time we spoke about the unspoken rules. I hope you've started implementing them in case you need a refreshing here's the post

P.S don't wait for things to be perfect, just do it

Happy new year!

Lol..

Whenever you wake up is your morning. So whenever you start implementing a new idea its your new year😀😉

So today I want to reveal another top secret in the online world

This secrets have made many milk the internet dry(not totally dry though😁 there's still a lot for you)

Unspoken rule #4: Mini-communities
Let's continue with our hair example
There are people who are already interested in hair related stuff. So you have two options:

1. Go to them
2. Bring them to you

You may want to pick the latter but we can agree that it is more difficult and would take more time and won't be the best option especially if you want quick results

So you "go to them"

And how do you do that?

Facebook groups!

Go to groups related to your niche.

Go there and start applying number #2; give value!

In as much as you are giving value(frequently too), answer people's queries for FREE, be visible. Engage with other people's post.

Those actions may seem little and insignificant but if there's anything I've learnt from being an online marketer is that "people are watching you"

If you don't find Facebook groups helpful

Check Quora or Reddit. And do the same👆

Till next time.