Wilson Samson

As a business owner, there are moments where you feel like a failure with all the wealth of experience and knowledge that you have.

Sometimes you think the enemy is after you without realizing that it is the value of what you are sitting on, that attracts the attacks.

Ironically you don't even appreciate the value of what we sitting on.

Just like the picture you're seeing you need to be resilient like the tree 🎄.

Awareness is powerful never take it for granted.

As you create wealth, remember to follow only those who through faith and patience obtained the promise.

Stay connected to purpose and impact.

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The goal is never to win an argument with anyone bent on undermining your strengths.

The goal is to win the prize🏆.

Know this and know peace ✌️

What Inspires You?

Over the years, I have facilitated great sessions for business owners, entrepreneurs and professionals in areas of personal and business development.

The above question is necessary as the year runs to an end so you can evaluate what is working and what needs changing.

This will either validate or question what you are currently doing in the first place.

Just in case you have forgotten why you're in business.

Always remember you're in business to make impact and profit from the value you offer 🫴.

It should be a win- win situation for both a business owner and clients.

Placing value on how you treat your clients is a skill you must improve on.

"You won't go far without people, you will need people at major junctions in your life.

God will bless you through people mostly strangers.

Learn to treat people well.

One of the worst mistakes you can ever make in life is to despise someone capable of blessing you just because they don't look like what you expect.

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Who Has My Money 💰?

This is probably a good way to start your day, because it positions you to elevate rather than alleviate your pains with a strategy or solution.

Do you know that the strangers you're avoiding are the ones with the money 💰 you need?

You don't need people who don't need you to be relevant in business and life.

The people who know you sometimes are the most difficult people to convince if they don't believe in what you are offering.

Sometimes strangers would rather have someone they don't know get the opportunity than the person they know very well.

Pay attention to the following highlights:

✓ Learn how to serve strangers, they have access to what you need.

✓ The person who doesn't know you doesn't care if you win or lose.

✓ They will pass the opportunity to you instead of the person they know well most of the time.

✓ You don't really succeed by increasing the number of people close to you; you succeed by increasing the number of strangers who know your name and what you can do best - yes, not really by making a bunch of people get close to you.

✓ Everyday practice how to speak with strangers.

✓ Learn how to connect with them.

There are important lessons every business owner can learn from medical doctors, and we can even craft a topic:

‘What medical doctors can teach us about business’.

Doctors rarely have any problems convincing a patient to take their medication or have their surgery.

The only time some people resist their doctor’s advice is when they have conflicting advice from another doctor.

I'm sure you are curious to know how all this relates to attracting and retaining high-paying customers.

Think 🤔 about this.

Nobody buys anything without a reason.

Here are four main reasons why people buy what you are offering:

Duty – they feel they ‘must’

Curiosity – they need to ‘scratch an itch’

Pleasure – they want something that will ‘feel good’

Pain – they want to ‘stop the pain’

You can't brain storm on ideas 💡 without ideas storming hard at you.

A research study was conducted at Columbia University to determine sales motivators and analyze customers’ purchasing motives, using two groups of store visitors.

For the first group, they were to choose one out of 24 types of jam, while the second group had 6 types of jam to choose from.

In the first case, the purchase conversion rate was 3%, while in the second case, it was 4%.

Here is the message:

People only pay for what is important to them.