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10 Ways to Increase Website Traffic: A blog post on how to increase website traffic.

1. Perform Keyword Research
Always include relevant keywords in your content. Keywords should be used naturally, not stuffed into the content so much that they detract from the main idea or distract the reader. It’s important to use keywords throughout the content, like the meta description, the page title, the URL, headers and a few times throughout the piece.

2. Create Memorable Content
It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise. In fact, useful and memorable content is one of the top ways to increase website traffic.
3. Write Guest Posts
Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page (SERP) rankings. You should always thoroughly research websites within your industry to pitch.

4. Keep Active Social Media Pages
Social media is huge for attracting visitors. Here are some ways it should be used to increase website traffic:

Post content (blogs, e-books, white papers, infographics, videos, etc.) across your social media platforms
Interact with followers by replying to them, reposting their content and tagging them
Use relevant hashtags
Update the link in your bio to promote new content when it comes out
Change a cover photo to promote new content
Tag influencers who may be interested in the content
Include enticing information from the content to encourage people to click the link to it
Reply to other people looking for answers with links to your content

5. Use Advertising to Increase Website Traffic
Advertising through paid search, social media and display ads can be an efficient way to increase website traffic. Each option comes with its upsides and downsides — for instance, users can block display ads and the average cost per click for Google Ads on the search network is between $1 and $2 per click — so it’s important to set budgets and goals before investing a ton of money into it.

6. Send Email Newsletters
Promoting content through email newsletters is an effective way to increase website traffic. Here are a few email marketing best practices:

7. Influencer Outreach
Industry influencers are eager to share content that their followers will love. Businesses can connect with influencers in a few ways, including:

Tag the influencer in a social media post if your piece references their content or research.
Ask the influencer for an interview/Q&A, then tag or email the influencer when the content is posted. They’ll likely share your content with their audience.
Do a round-up with multiple influencers (i.e. “10 Experts Predict Small Business Trends for 2020”) and tag each of the participants when promoting the post on social media.
Pay influencers to run sponsored posts on their social media pages.

8. Create a Helpful Industry Tool or Content
Giving prospects something of use is a great way to drive more traffic. For example, we created an editorial calendar template here at our content marketing agency that was free for anyone to download. We wanted to give marketers a tool to make creating and posting content easier.

9. Submit Press Releases to Influential Publications
When businesses create press releases to promote themselves or their clients, they shouldn’t just place them on a press release syndication website and wait to see what happens. They need to actively push the release and send it to influential websites and publications in their industries.

10. Exchange Backlinks
With so many businesses trying to increase website traffic, there are many opportunities for backlink exchanges. Reach out to relevant sites and offer your content as an additional resource to include in one of the site’s posts. To add an extra incentive, you can offer a mutually-beneficial backlink exchange, offering to add one of their links to a post of yours as well.

Increasing Website Traffic Today
By taking these steps, businesses can expect to see an increase in website traffic over time. While many of these tactics can provide instant gratification, others will take more time and patience. Keep pushing forward by trying a variety of methods and analyzing the results.