Instein Advisory

The most important questions that attract investors to stake investment in new tech startups are:

What is the major problem that the innovation is solving?

Is the technology scalable?

Does the team behind the technology have the vision, depth and passion necessary to make the technology a success?

I am glad that Instein Advisory is partnering with PECB to deliver quality training in Nigeria. The publication can be viewed by clicking on this link:

PECB - PECB signs a partnership agreement with Instein Advisory An educational institution offering market-relevant and unique specializations in Executive MBA, Graduate Diploma and Graduate Certificate programs

Between 2015 and 2020, African Fintech companies attracted investments in excess of $500 million. This amount is a drop in the ocean compared to Fintech investments in Europe and North America. The implication is that Africa still represents opportunities for both investors and African Fintech companies (startups and growing companies).

If you give excellent customer value proposition to the right targets (target market, target customer or target geography), your business growth is certain.

Of all the definitions of strategy, I find this most compelling and simple:
"Strategy is simply the goals you choose and the actions you take to achieve those goals."

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When you increase customer benefits and reduce price in a financially superior manner better than the competition, your business will grow. Always focus on customer value.