Activationplus

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For your billboard adverts across the nation, reach out to Activationplus ....

It's your brand o'clock...

From billboards to mindboards.

A very good strategy to take your product to the rural market is to involve local entrepreneurs or third parties in the last-mile distribution.

Hold on!

One of the most well-known examples of this strategy is Coca-Cola, which has thousands of micro distribution centres (MDCs) throughout the continent,

Typically in areas difficult for delivery trucks to reach.

These MDCs are owned and run by local businesspeople,

Who employ locals to then sell and distribute Coca-Cola’s drinks to retailers, often by bicycle or pushcart.

You, too, can adopt this strategy to manifest a strong hold with your product in the rural areas.

Talk to for a tip that will drive your product deeper into the hearts of rural consumers.

Kano | Gombe | Kaduna | Lagos | Nationwide

Sales in a rural market requires a different outlook than in urban locations.

In the mid-1990s, Kenya’s Equity Bank found itself in the unenviable position of being technically insolvent.

However, over the following two decades,

It transformed into a leading financial institution with over 10 million customers

By predominantly targeting the low-income and marginalised mass market.

It has also gone beyond the comfort of the cities to provide loans and banking services to those living in rural areas – a segment neglected by many of its competitors.

How did it do it?

Equity bank embraced a model called ‘agency banking’,

Which comprises partnering with existing retail outlets – usually informal kiosks – to offer selected products and services on behalf of the bank.

Initially, Kenyans living in remote areas often have to travel long distances to visit a bank branch,

But with the agency banking model,

Equity bank brought financial services closer to where people live.

Today the group has over 27,000 agents, compared to not more than 180 traditional branches.

Talk to to give you ideas that will drive your product deeper into the hearts of the rural consumers.

Kano | Gombe | Kaduna | Lagos | Nationwide

In 2017, Rakuten partnered with the NBA to promote the game of basketball in Japan.

This partnership has allowed Rakuten to provide Japanese fans with access to NBA content via its Rakuten TV service.

To help promote the partnership,

Rakuten TV has organized numerous in-person events such as this one:

👉An NBA Finals viewing party with special guest,

👉Kemba Walker, the all NBA point guard for the Charlotte Hornets (now Boston Celtics).

On May 31st, 2019,

650 people crammed into the Shibuya Stream Hall in Tokyo to watch the basketball game and hear Kemba answer questions.

Key Takeaway: 

Experiential marketing is all the rage — as it should be!

Every event your company hosts should be an experience for attendees, whether it's a show-stopping industry conference or an intimate local training seminar.

Here's the truth: successful events are more than a collection of keynotes and workshops.

They're immersive encounters that attendees remember for years after they conclude.

Do your best to craft one-of-a-kind experiences for your audience and your events will be much more successful.

Talk to to plan your next marketing experiential event.

Kano | Gombe | Kaduna | Lagos | Nationwide

Ralph Lauren

Fashion giants, Ralph Lauren, brought their flagship stores in London and New York City to life with an amazing 4D light show back in 2010.

Spectators saw giant polo players charge through the front of the store and models make their way up and down a virtual catwalk. 

By using innovative advertising techniques like projection mapping,

Ralph Lauren stood out from their competitors and created a real buzz in the fashion industry.

These are just a couple of great brand activation examples which have been successful.

But there are so many more.

And it can be you.

Why not check us out for some brand activation inspiration?

Kano | Gombe | Kaduna | Lagos | Nationwide

Let this divine season wash away your burden,

Lighten the darkness

And ease the pain you may have at this moment.

Allah, the Almighty, will indeed bless you with all the best things in life.


Just repent, worship, and pray.


Happy holy month!


wish you a month of divine fruitfulness.

Top 2 Unique Selling Proposition To Spur Your Brand Thinking.

1. Avis

🗨 'We're number two. We try harder.'

This USP does a remarkable job of turning what seems like a negative quality into a benefit.

For many years, Avis was in the unfortunate position of being the second-largest car rental company and was having trouble just staying solvent.

So Avis decided a new ad campaign will help. The 'We Try Harder' campaign was so successful, Avis' market share went from 11% to 35% in just four years.

2. FedEx Corporation

🗨 'When it absolutely, positively has to be there overnight.'

The old FedEx USP gave its customers the guarantee that it will deliver their packages safely and on time.

The slogan actually delivers not one but two benefits: the security of knowing that the package will be delivered as promised, and the ability to save time by getting it there overnight.

Which other brand's USP made an impression on you?

How strong is your brand's USP?

👉 Customer Profiling
👉 Trade Promotions
👉 Brand Activation
👉 Rural Marketing
👉 Events
Kano | Kaduna | Abuja | Borno | Yola | Sokoto | Nationwide

Sleepover of Life

In response to a customer on Facebook who said "I wish I could have a sleepover in IKEA,"

IKEA allowed 100 customers to have a sleepover at their warehouse.

The selected people got massages, manicures, and a bedtime story anchored by a reality TV star.

🗨 First, you get and learn from customer feedback.

🗨 Then you take advantage of their new want ideas.

🗨 And turn feedback into campaigns that connect with your audience wants.

Talk to ACTIVATIONPLUS

👉 Customer Profiling
👉 Trade Promotions
👉 Brand Activation
👉 Rural Marketing
👉 Events
Kano | Kaduna | Abuja | Borno | Yola | Sokoto | Nationwide