Dofti Creative

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WHY SHOULD YOU, A SMALL BUSINESS OWNER, CARE ABOUT BRANDING?

HERE IT IS. 👇👇

Think of your brand as a foundation.
The stronger your foundation, the firmer your house will be. However, if your foundation is weak, your house will collapse and then...you're kinda likely homeless 👀👀

Yikes!

Branding takes deeper observation and insights into who you are targeting, how you want to be seen by them and your creative message.

It also goes right down to why you are downright awesome, what sets you apart from the crowd, and why you can be selected over others.

We get it, you want more sales. Who doesn't? 🤷🤷

But whhen you have all of this information, you can turn it around to form a strong brand. This can then be MARKETED with a single voice and a clear message.

"Once you nail your brand message, it can and should direct your marketing effort. So that you brand will be consistent in every aspect of your business." —Pia Silva.

Have you ever thought branding wasn't worth it?
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READ CAPTION 👇👇

It's only befitting to say happy new month after that bitter pill, right? 😅

Happy new month guys!!

It's approximately 60 days till the end of the year. And that's exactly why we need to be brutal about what and about how you need to get things done.

The first step to getting work done is nailing down productivity and ensuring every single goal is met.

Today's post dived straight into 3 WHYs your productivity has been suffering. And, also offered steps on how to handle and improve your process.

Are you being effective with your time?

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@ Nigeria

HAVING A BRAND IS SIMPLY ENOUGH...

The more familiar people are with your brand, the more they trust it. The more trust people have for the brand, the easier it is to:
🎯 Find loyal customers.
🎯 Build a solid reputation.
🎯 Promote your services.
🎯 Introduce new products.

Today, we continue with the other ten strategies to create the visibility you required.

Do you have any bonus advice of brand awareness?
I'll be waiting in the comment section 😁

Psst...mind mentioning which of the tips is your favorite?

Mine is 'Be patient 😅'
@ Nigeria

There are friends you can afford to make, and there are friends you have got to smash in the face 🙂🙂

Whatever your fear is, it's time you stepped out of that zone.
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What's your plan for the week?

No one likes wasting money 😑🙄

Honestly. It's terrible and has the potentials of causing nightmares and sleepless nights.

But as much as most people don't like wasting money, that's 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 waht they do.

How? 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗵𝗮𝘁 𝗵𝗮𝘀𝗻'𝘁 𝗯𝗲𝗲𝗻 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗰𝗲𝗻𝗲𝘀.

If your product doesn't match your customers' needs, there really is no point in putting it out there.

Or wasting gazillions trying to make it pass across a message.
Is your product meeting a customer need?

Dear Friend🌻,

If a lot of things ran through you your mind at that question, you're not alone.

But hol' up, fear does something really crazy.

It creates a panic-inducing anxiety, and then a Black Cloud of Uncertainty takes permanent residence in your heart and wouldn't leave. It messes with your desires, needs and ultimate reality.

3 WAYS TO OVERCOME THIS:
—Strategize and make a plan,
—Focus on breaking that task, and;
—Commit to taking it one step at a time.

We promise, you'll realize rhat what you were so scared of wasn't so deep AND the scenario you had painted in your head is not as bad as you think.

Here a sneaky advice we learnt from : If you're scared of something, it's the perfect indication that that's what you need to do right NOW.

What are you afraid of, and why?

TIME IS OF THE ESSENCE, BUT FOR YOUR CUSTOMERS...IT'S DOUBLE THE AMOUNT.

If it takes 3s for your site to load, 32% of your audience lose interest.
If it takes 5s, 90% are likely to bounce.
If it takes 6s, 106% disappears.
And if it takes 10s....we'll just stop there. 😩😩

Here are 5 TIPS to help you reduce the load time of your website:
✅USE ONLY ESSENTIAL PLUGINS.
Plugins are those juicy features that brings new functionalities to your website. Newsflash—The more they are, the longer it takes your page to load.

✅OPTIMIZE YOUR IMAGES.
Images speak more than words. Correct. But when you have several on your site, you're forcing the server to go through many trips just to load your page. Instead, combine your image with an image sprite.

✅COMPRESS YOUR CONTENT
Yes, you can compress your content in order to optimize your website. And, there are several online tools for removing unnecessary characters and spaces around the HTML codes.

✅CLEAN UP OLD LINKS AND CONTENT
Remove all irrelevanct items, old or new.

✅REDUCE EXTERNAL REQUESTS
If your website requests a lot of files from other platforms, e.g social media sites, your load time reduces. The solution? Store your files locally.
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