Olseth Studio

Brand Identity for UNITAS.

​UNITAS is a structural engineering firm defined by precision, integrity, and legacy. The design goal was to visualize structural mastery through a minimalist lens.

​By nesting a pillar-like "U" within a solid square frame, the logo represents the very essence of a foundation, engineered to hold firm for 100 years.

​If your project requires a visual system that reinforces your market position, let’s talk.
​📧 [email protected]

Klava is a cutting-edge financial platform that uses control, flow, and clarity to assist people in developing better financial habits. Designed for a new generation of earners, including professionals, freelancers, and artists, the brand reimagines development and saving as a smooth, purposeful experience rather than a strict financial obligation.

Created the stride logo 3D with .ai

More exploration to come

Foreline is a premium golf brand designed for the player who values precision over raw power. Moving away from traditional "country club" tropes, the identity feels like high-performance instrumentation.

The negative space is a visual narrative of the perfect shot integrating the highway (the line of play), and the stick (the club) into a single, forward-leaning vector.

Stride

Move Forward, Deliberately.

New project management for teams who need
clarity, not complexity.

Product Packaging Design for Urban Harvest
Looking to elevate your brand with standout visuals or packaging design?

Let’s work together, reach out: [email protected]

If it takes more than one sentence to explain what you do, you're losing money.
Not because people are stupid. Because they're busy.

Every extra word is friction. Every clarification is a leak. Every "let me explain" moment is a conversation dying in real-time.

Here's what expensive clarity looks like:
→ Sales calls that start with education instead of evaluation
→ Prospects who "need to think about it" (translation: didn't get it)
→ Referrals that come in asking about the wrong thing
→ Your team is pitching you 5 different ways

Meanwhile, your competitor has worse service but clearer positioning? They're closing faster.

The formula that fixes this:
We help [specific who] achieve [specific outcome] without [specific pain].

15 words or fewer. No fluff. No jargon. No "industry-leading solutions."

If you can't say it simply, you don't own a position, you rent space in a crowded market.

Drop your one-sentence pitch below.

86% of potential customers value authenticity. A muddled brand message can lead to lost opportunities.

Consistent branding is not just about looking polished but can also drive 23% more revenue, enabling some brands to charge 20% more.

Clarity is the key multiplier that many brands overlook, significantly impacting your bottom line.

HIVE™ Street wears brand