Brainy Copy

FOUR RULES OF EFFECTIVE WRITING

Effective Writing they say: is writing which has a logical flow of ideas and is cohesive. This means it holds together well because there are links between sentences and paragraphs.

If you've been trying to learn how to write effectively, then here are simple rules to follow to make you write effectively like a pro:

RULE 1: OUTLINE THE KEY POINTS YOU INTEND TO MAKE

Start the act of writing by creating bullet
points for each of the key points you intend
to make.

Do not try to write full sentences at first.
Instead, just create a bullet point for each
the key point you intend to communicate.

RULE 2: WRITE TOPIC SENTENCES FOR
EACH KEY POINT

A topic sentence states the main point of the
paragraph.

Make sure your topic sentences are “concise”
(clear and short).

At this point, you will have a series of topic
sentences waiting to be arranged into an
effective paragraph.

RULE 3: PLACE YOUR TOPIC SENTENCES IN
LOGICAL ORDER.

This could be called “building your
the argument” or “making your case.”

Create a logical flow of topic sentences that
most effectively communicates your
message.

RULE 4: PROVIDE ADDITIONAL SUPPORTING
DETAIL FOR EACH KEY POINT.

Finally, add supporting information that gives
your reader more details about the point
you’re making with any of your topics
sentences. Some topic sentences require
additional support detail—some will not.

When you add supporting detail, make sure that your paragraphs are no longer than nine lines long. Readers skip over “dense word blocks” like long paragraphs.

Readers remember short paragraphs,
especially one-sentence paragraphs.

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HOW TO WRITE LIKE HEMINGWAY

Storytelling is an incredible way to capture attention, create emotion, and push customers to take action.

Ernest Miller Hemingway (July 21, 1899 – July 2, 1961) was an American novelist, short-story writer, journalist, and sportsman.

A typical Hemingway novel or short story is written in simple, direct, unadorned prose. Possibly, the style developed because of his early journalistic training.

Telling stories in your copy can be a great way to convert prospects to customers.

But if you're finding it hard to do so, don't worry, brainy copy got you covered. 😁

Here are simple hacks to create perfect stories for your copy or contents.

#1 USE SHORT SENTENCE

Hemingway knew how to get to the point. He was famous for a terse minimalist style of writing that dispensed with adjectives. In short, Hemingway wrote with simple genius.

Perhaps his finest demonstration of short sentence prowess was when he was challenged to tell an entire story in only 6 words:

“For sale: baby shoes, never worn.”

#2 USE A SHORT FIRST PARAGRAPH

“Succinct” is one of the most accurate words to describe Hemingway’s writing style.

Merriam-Webster defines succinctly as:

“Marked by compact, precise expressions without wasted words.”

#3 USE VIGOROUS ENGLISH

Vigorous: characterized by forceful and energetic action and activity.

David Garfinkel says that such English comes from passion, focus and intention.

#4 BE POSITIVE, NOT NEGATIVE

What does Hemingway mean by being positive?

You sho uld say what something is rather than what it isn’t.

The latter is what Michel Fortin calls using up words:

Stating what something isn’t can be counterproductive since it is still directing the mind, albeit in the opposite way. If I told you that dental work is painless, for example, you’ll still focus on the word “pain” in “painless.”

Instead of saying “inexpensive,” say “economical.”

Instead of saying “this procedure is painless,” say “there’s little discomfort” or “it’s relatively comfortable.”

And instead of saying “this software is error-free” or “foolproof,” say “this software is consistent” or “stable.”

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Happy writing 😁

3 WAYS TO MAKE WRITING A LITTLE BIT EASIER … WITHOUT LOWERING YOUR STANDARDS

To be honest, writing worthwhile content is hard.

It's never easy to come up with strong ideas. Blending in business strategy without looking like a creepy sales hole.

If you always find it hard to write contents for your marketing campaigns, then this post is for you, read on.

Below are there easy ways to make writing easier:

#1 CAPTURE YOUR IDEAS:

Every so often, I’m reminded how often we solve our thorniest problems … and then promptly forget our brilliant solutions.

Do yourself a favour and create a place where you’ll keep all of your genius insights, and be able to find them again when you need them

You should have a creative journal where you write down ideas for content, so you can find them again quickly and easily.

#2: RECOGNIZE THAT SELF-DOUBT IS NORMAL

If you’re creating work that’s original and interesting, you’re going to doubt yourself. Often. That’s just how it works.

There are a lot of reasons why people fall into imposter syndrome, one is that we assume that feeling uncomfortable is a sign we’re on the wrong path.

But that's wrong, feeling uncomfortable is a sign that we're on the right path.

Because everything you ever want in life is on the other side of your comfort zone.

Sometimes, a piece of writing will come easily to you. That’s a good time to burn some incense and thank the writing deities for their generosity.

But don’t misinterpret the days when the writing is painful, clunky, and just irritating.

#3: GET INTO A FRAMEWORK

A framework is not the same thing as a formula.

Frameworks can also be called templates.

Taking someone else’s copy and plugging in the blanks will not take you far.

Good writers use frameworks instead.

Frameworks or templates give you a loose structure, but you fill them in with your creativity.

Problem-Agitate-Solve is a framework for persuasive copywriting. The numbered list post is a framework for engaging content.

These can be written in a boring way, and they can also be written in a magnificently creative way. It all depends on how much skill and to care you bring to the structure.

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Happy writing. 😁

7 STEPS TO BUILD A PERSONAL BUSINESS BRAND.

Branding is a way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo — it's reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.

In this post, I will tell you a step-by-step process that will enable you to create a personal brand business.

Let’s get started.

⇒ Step #1: Establish your perfect customer
⇒ Step #2: Build a website
⇒ Step #3: Write a weekly article (on your site)
⇒ Step #4: Create a newsletter
⇒ Step #5: Start a podcast and use Twitter to book amazing guests
⇒ Step #6: SEO your website
⇒ Step #7: Monetize through products and/or services

But I'm not going to explain each step on this post, that’s a topic for an entirely new post. I’ve got a lot to share on the subject, so be sure to like my Facebook fan page: , so you don’t miss any updates.

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Comment below if you have any questions on personal branding I won't hesitate to reply to your question according to the best of my knowledge.

Best regards.

Source: Copyblogger.

Landing pages are all about conversions, so it’s important to optimize your pages to achieve the highest conversion and lead generation rates possible.

Including video content on your landing page is a great alternative to overwhelming your customers with too much text. Videos make it easy to get your message across, and they have a great effect on conversion rates.

Nevertheless, in order to create a good video that increases your landing page conversion rate, you have to do a few jobs: script writing, creating a storyboard and a shot list. But that topic will be for an entire new post. so make sure you like my Facebook fan page: , so you don’t miss any updates.

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Source: Smart Insights

WHAT IS COPYWRITING?

What an exquisite way to define copywriting.

What I like most about it, is that Bruce took extra care to single out the most important aspect of copywriting: salesmanship. Unfortunately, too many copywriters just don’t understand what he is referring to with that term… So for the sake of clarity, let me try to come up with a more technical and complete, albeit less poetic definition.

A COPYWRITING DEFINITION THAT WORKS

Copywriting is the art and science of writing to promote a product, a business, a person or an idea. And carefully selecting, editing, weaving and constructing those words in a way that they’ll persuade the reader into taking a specific and measurable action.

As you can see, the term “salesmanship” is not only referring to the final sale of the product. The end goal of copywriting is not always to sell the product in a single blow, but to persuade the reader into taking a specific action. And this “action” can be subscribing to a newsletter, calling the phone number on screen, clicking a link, sending an e-mail to their friends, etc. Any of those actions will be used, in turn, to advance the sale further.

However, in order to write effective copy words, the copywriter has to do quite a few different hats: The researcher, the sleuth, the artist, the psychologist, the scientist and more. But hey, that’s a topic for an entirely new article. I’ve got a lot to share on the subject, so be sure to like my Facebook fan page: , so you don’t miss any updates.

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Source: Copywriting

8 ESSENTIAL COMPONENTS OF A SUCCESSFUL LANDING PAGE

There is no standard way of creating a good landing page or a one size fits all instructions guide because landing pages have many differentiating factors. They can be as different as their visitors. Each of them has a different reader, a different call to action, a different niche, a different product or service to promote. There is a great amount of variation among intent, purpose, perception, niche, audience, industry, angle, testimonial approach, product, focus, messaging, cost, buy-in, cost, shipping method, and many other factors.

However, there are also some common characteristics that you should keep in mind. By reviewing them you can create a compelling landing page.

1) MAIN HEADLINE & SUPPORTING HEADLINE

The landing page’s headline is the very first thing visitors will see. For this reason, it should grab the visitor’s attention, inform the visitor what your product or service is all about and short, preferably only ten words and never more than twenty

2) UNIQUE SELLING PROPOSITION

This should explain to your landing page’s visitors what about your service or product sets it apart from your competition. This should be succinctly communicated on your landing page. Describe the specific benefit for your customers, break down your offering to its most basic level. A good unique selling proposition allows customers to understand why they should care and sets clear expectations for them.

3) KEY BENEFITS

The benefits of your offer follow directly from the unique selling proposition and provide a more detailed description. You have to provide more detail to the offer and answer any questions your customers may have, especially the question about what your service or product can do for them. Include a benefits summary bullet points for clarity and also detailed benefit and feature descriptions that extend your bullet point list. The features describe what your product or service does, the benefits describe the problem you are solving.

4) IMAGES OR VIDEO SHOWING CONTEXT OF USE

This is the visual representation of your offer and has the role of helping visitors to better understand what your offer is or what it looks like. Showing context of use rather than telling has a maximum effect. Get your visitors to place themselves in a scenario and empathize with how they are using it. To achieve this, you can use photos or videos.

5) SOCIAL PROOF

Social proof can be very persuasive. By using social proof you illustrate that other people have bought what you are offering. Visitors are more likely to convert into consumers if they see that others before them have used your offer. You may use social proof on your landing page by providing a count of the number of signups, by using social signals from public networks, showing awards from reputable organizations, or by using some customer testimonials and customer reviews.

6) REINFORCEMENT STATEMENT

The reinforcement statement is another page title that sits about halfway down your page and has the purpose of communicating a mid-experience message to your visitors, reinforcing the main headline.

7) CLOSING ARGUMENT

The closing argument is your final chance to communicate the benefit of your offer, as your landing page comes to a close. This backs up your main value proposition, similar to the reinforcement statement. The closing argument should also be coupled with a call to action.

8) CALL TO ACTION

A call to action can either be a part of a lead gen form or a standalone button on a click-through page. The call to action is an element critical to conversions and for this reason where you place it and how you design it are essential considerations. The call to action should be compelling, exciting, persuasive, and preferably generic. Use contrasting colors and make it stand out. You may locate it directly under an image or underneath the testimonial section.

The above components are essential for designing an effective landing page. You can use these elements to create a high-converting and powerful landing page. Once you are done it is recommended to always keep improving. Do some testing and modify your landing page to get the best results.

Comment down below, tell what has worked for you in creating your highly converting landing page.

PERSONALIZED CALLS TO ACTION

A call to action is a phrase that tells customers what to do.

It might be to buy a product, register, schedule a free demo, etc.

They range from a single word to an entire sentence.

CTAs are also mandatory.

Copy without a CTA is like pancakes without syrup. What’s the point?

However, they can’t be generic.

Sure, calls to action like “Buy now” or “Sign up today” work in many cases. But, nothing beats personalization.

After all, some customers feel like cogs in a wheel.

Can you blame them? Advertisers blast out huge campaigns that aren’t targeted in hopes it converts decently.

That’s why personalized calls to action perform 202% better.

“Get to know the product” is much better than “Learn more” or another generic phrase.

It implies that the reader will learn more about the product in-depth versus something like “Learn more” which is vague.

Next time you’re creating calls to action, tailor them to the specific page, product, or buyer persona to maximize engagement.

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