Ayodele Alade

Direct Response Over Branding.

This is gonna be short.

Ever heard the phrase, “sales is the lifeblood of a business.”?

As cliche as that might sound, it’s super true.

As a new business owner,

Instead of fixing your gaze on building fancy websites, logos, branded clothes and the likes.

Invest on activities that actually drive sales of your products.

This is gonna save your business from crumbling.

Spending money on branding rather than engineering for sales will send your business to an early grave.

After getting recurring sales, then you can start expanding your business and getting all the branding stuffs one.

That’s my two cents for a new month.

Oh, you think I’m not gonna wish you a Happy New Month.

Of course, I will.

Happy New Month my Family.

Rememeber, we can still get things done in this month of March.

Don’t give up on your New Year goals, they can all be achieved.

This month, we go again.

Stay Jiggy.

Ayodele Alade.

PS. If you actually have the money, you can build your branding as well as engineer sales.

But if you don’t, kindly spend my 2 cents as a new month gift to you.

PSS. What I mean by “fancy website” is building websites that are super expensive instead of a simple website dedicated to selling products.

Ever wondered what the “sponsored Tag” on your ad means?

Well, the ad platform is simply telling the people that you paid to let them see you.

Another meaning is, “This guy is gonna sell to you so he’s not your friend.”

How on earth are they gonna buy from you if they don’t trust you as a friend?

It’s simple.

Make your ad sound like a regular conversation and not the salesy one.

It should be something they are reading with no expectation to buy.

Here’s an example:

I couldn’t believe my ears when my doctor broke the news to me.

I was sitting down on the metal chair directly opposite him on the left-hand side of his office.

I didn’t know how I got myself here.

Because I exercise a lot and keep myself in the best possible shape.

Now, my family doctor just informed me that I’ve been diagnosed with type-2 diabetes.

My life flashed through my eyes as I wondered how I’d spend the rest of my life on medication.

My wife sitting next to me patted my back assuring me that It’d be fine.

I got home thinking and almost slipped into depression.

A few weeks after this,

I started feeling the tingling of my feet.

But I made a firm decision in my heart that the disease would not take away my life and family from me.

If you struggle with diabetes,

It’s not your fault?

Research shows the disease is 79.9% hereditary.

I started searching for solutions online.

Then I stumbled upon a solution that slashed my blood sugar by 29% in 30 days.

Wanna know what this breakthrough solution is?

Click the link

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Smooth right?

You just have to give out value to make people trust you.

Your problem has to be relatable to them.

Capisce?

Great.

Stay Jiggy,

Ayodele Alade.

PS. The ad was drafted as an example but you get the gist. Story ads grab prospects by the throat making them click the CTA button.