VirginAid

the message and bring lasting change, political decisions and policies are also needed to tackle the root causes of poverty and create societies where empowered citizens can thrive. We will take action, we will raise our voices and we will bring poverty to its knees. We aspire to make a difference in the lives of people living in poverty by our concept of inclusiveness – making sure no one is left behind, by empowering and motivating individuals to rise to their full potential. We know people have the power to rise above poverty and transform their lives and the lives of those in areas where they live. All they need is a little push and a little help. We therefore campaign to get governments, businesses, social sectors and individuals working together to improve the lives of people who are not being given a chance for better life. We want to shift the way government, businesses, society and individuals think and work together to drive this change.