BrandHack
Share
Catch The 'New Normal' Trends & Dominate The Market With Your Brand
If all you sell is features, don’t be surprised when people compare you on price.
In fashion, growth lives in the nuance and in the little details.
Wanna look just like another me-too brand? That customers perceive as mere commodities?
You know when you see a brand that looks polished but feels completely typical and generic? That’s what happens when businesses rely 100% on AI for branding strategy, names, identities and design without adding their own creative touch.
17/04/2026
A good session with our upcoming BrandHack tribe member, Zarif Azrie - founder of Mjestic and automotive and finance influencer behind : Berapa Income Selesa?
A hard truth in branding:
You can have identity.
You can have positioning.
But if customers only see features, you’re still a commodity.
How do you fix that?
Follow us closely.
17/04/2026
A coffee session with Hasbul Ariff from Hasbul Brothers.
Talking branding, business, and building something sustainable for the long term.
Looking forward to the next training session with his team.
On another note, something new is in the works.
Stay close.
It’ll be worth the wait.
17/04/2026
Been a while since I last posted.
So here’s a throwback worth sharing.
A catch-up with Borhan and Teha from IJMAL, past clients we once helped rebrand. This time, the conversation is about creating something new for the men’s side.
Always meaningful when old clients come back with new ambition. And grateful too for the thoughtful gift - posh, classy, and tasteful. Very nicely done.
1️⃣ Chasing better marketing instead of fixing positioning.
More visibility doesn’t fix confusion. It exposes it.
2️⃣ Adding features to feel ‘competitive’.
Features don’t create meaning. They create sameness. A 'me-too' brand.
3️⃣ Copying brands that look successful without knowing why they work.
Imitation removes authority. Originality and authenticity builds gravity.
4️⃣ Rebranding without solving the real problem.
New visuals on old identity = cosmetic change.
5️⃣ Serving everyone to avoid missing opportunities.
Wide appeal feels safe. But it actually weakens trust.
6️⃣ Talking about what you sell instead of what you stand against.
No enemy = no polarity = no power positioning.
7️⃣ Optimising for short-term sales instead of long-term belief.
Sales without belief creates churn. Belief creates loyalty.
8️⃣ Mistaking content activity for clarity.
More content ≠ stronger brand. Clear identity scales faster than effort.
You may never see this again. Follow Nidzam Harjoh if this perspective resonates.
If features were enough, price wars wouldn’t exist.
People don’t buy features. They buy what your brand makes them feel.
16/12/2025
Bila brand dah besar dan kuat, tak run iklan pun orang beratur nak beli.
Last week masa berborak dengan Tun Khairi Ariff, sifu lagenda ,
Kami ada petik satu brand fesyen, baju perempuan yang dah ada outlet di mall.
Kebetulan kenalan beliau.
Brand ni tak spend pun pada paid ads. Spend pun manja2.
Setiap kali keluar collection baru, just main organik.
Itu pun tak menang tangan.
Personal shopper pun dah standby tolong belikan untuk customer.
Bila disect, ada 3 point kita boleh dapat dari sini.
1. Brand ni lagi lama dalam industri, kalau dibela elok2, makin lama makin besar, makin kuat dan powerful.
Jalan marketing sikit pun, berdesup perginya. Sebab dah ada nama. Dah ada brand advocates (penganut).
2. Fahami game dan industri yang diceburi. Dive deep. Be passionate.
Contoh kalau fesyen, kene betul2 fahami demand dan game design, fabrik, cutting, nilai aestetik produk, apa yang trending dan cara produk dan brand itu dipamerkan pada market. Keyword = TASTEFUL
Dia bukan macam jual minyak angin.
Kene pandai main grafik, photoshoot dan model yang menggayakan sesuai dengan 'identiti' brand. Bukan main tangkap muat.
Perlu kene dengan 'bahasa' brand yang kita bawa. The brand language.
3. Retention. Perlu bina hubungan dan bonding dengan pengikut2 brand.
Fahami taste mereka. Speak the same language.
Follow up. Get them involved.
Build community.
Keep in touch. Jaga dan manage database dengan efektif.
Tak boleh hantar newsletter email yang hadsell setiap hari.
Dah la masuk Promotion tab. Orang tak buka pulak tu.
Kalau anda ada kenal sesiapa yang ada problem di atas, boleh share dengan mereka channel ni. Will be sharing more moving forward.
Stay tuned!
12/12/2025
Tahun 2019, kami dipanggil untuk buat sesi coaching dan consulting oleh Hasbul Brothers. Back then, it was Majalah Niaga.
Then saya advise untuk tukarkan kepada Hasbul Brothers, tukar most of the logos. Termasuk logo The Icon pada penghujung tahun 2020.
Then pada Rabu lepas, saya dipanggil sekali lagi untuk buat sesi training khas buat barisan trainers dan department lain. Syukur semuanya berjalan lancar Alhamdulillah.
Kesemua team members sangat supportive dan positive. With such high humility, eager to learn and open up to new perspective and widen their horizon.
It was amazing to see how HB have grown monumentally. Looking forward untuk sesi seterusnya bulan depan In Syaa Allah.
Posting daily is making your brand weaker, not stronger. I can vouch for this with conviction. Later, I'll share more about it. Stay tuned!
Click here to claim your Sponsored Listing.
Category
Website
Address
4-1, Jalan Elektron U16/N, Denai Alam
Shah Alam
40160