ABR Strategy
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We're your digital marketing strategist, specialising in providing digital strategies and solutions that businesses need.
Amazing ABR Sdn Bhd 1004624-P
We are a digital communication company, specialising in providing digital strategies & solutions that business need. Read more about us at : https://www.abr.group/digital-marketing/
12/06/2026
Good things CAN happen twice ✨
For the second year in a row, we’re proud to share that our work for MCM 美中美's CNY Yee Sang Campaign has been shortlisted at Marketing-Interactive’s Hashtag Asia Awards 2026!
Words cannot express how honoured we are for our campaign “就是这味” (This Is the Taste) to be recognised for cultural storytelling in narrating Malaysia’s culinary traditions.
A huge thank you to our long-standing client, MCM 美中美, for trusting us to bring this story to life, and the team in making the campaign possible!
Here's to creating work that connects through culture, emotion, and meaningful storytelling ❤️ We can’t wait to see our names on the big screen at the Awards Night!
🌐 www.abr.group
Every brand has a story and we’re grateful to be part of the chapters we’ve been entrusted to help tell. 💫
We’ve journeyed with brands across industries to shape their voice, elevate their digital presence, and spark meaningful connections with the people they want to reach. Each project is crafted with intention, fuelled by strategy, and brought to life through genuine collaboration, because great work happens when we grow together.
This is our journey, told through the brands that have grown with us.
🌐 www.abr.group
In a world full of fleeting trends, do you want your brand to be a loudspeaker or a wind chime? 📢 Both can get attention, but only one leaves a pleasant, lasting impression.
Your brand has to speak with clarity to connect – that’s where an authentic brand voice becomes your anchor, the thing that helps your audience remember you long after the scroll.
We are your partners in helping you communicate with authenticity, warmth, and purpose, helping your brand resonate better to achieve long-term growth. Let’s create brand value together! 💫
🌐 www.abr.group
✨ It’s time for a ‘face’ reveal— the ABR website has gotten a brand new look! Come check it out at www.abr.group🌐
In a fast-moving world, gaining clarity before executing is the ultimate competitive advantage, and this new website better reflects our new positioning and process.
As a Digital Brand Communication Agency, we are here to help brands move past fragmented digital tactics to build genuine, lasting connections with their audiences.
At the heart of what we do is our Digital Performance Framework — a practical, friendly system that turns big strategies into simple steps for your team to run well.
Through strategy, ex*****on, and education, we help brands:
📱 express themselves clearly.
📱 show up confidently online.
📱 grow in ways that feel genuine and sustainable.
Ready to grow with clarity? Let’s work together to transform your digital presence. 🚀
27/02/2026
Our most beloved, familiar flavours aren’t just made of ingredients; it also carries shared memories, care, and knowing exactly how your loved ones like them 💌
This is the idea behind MCM 美中美 Chinese New Year campaign: using taste as an expression of family love.
Family love is messy and imperfect yet deeply personal — just like how reunion dinners are made complete by the lively, chaotic toss of Yee Sang that symbolises wishes of luck, joy and abundance!
Explore how we transform the cherished Yee Sang ritual into a heartfelt expression of family love for MCM’s CNY campaign video 🧧✨
🌐 www.abr.group
23/02/2026
If there’s one dish that reflects Malaysia’s identity, it’s the Yee Sang – a traditional Chinese delicacy that has transcended to a festive dish that celebrates our vibrant culture and shared heritage 💫
MCM 美中美 (K*m Thim Food Industries), one of the nation‘s largest Yee Sang manufacturers, has been at the heart of the story: they popularise it into a festive favourite for every table and gathering.
Amidst changing consumer demands and modern flavour trends, MCM is committed to delivering the most authentic taste that makes you go, ”This is the taste!“ – the perfect flavour you remember and love 🍜
As MCM’s digital brand communication partner, we’re proud to shape and bring their annual Yee Sang campaign to life across various platforms.
🌐 www.abr.group
Family love is a deep devotion felt in shared rituals, joyful reunions, and most powerfully, at the festive table 🧧
It lives in familiar flavours that evoke warm memories, made exactly the way your loved ones enjoy them 🍚
For years, MCM 美中美 has brought festive tradition to the table through the authentic taste of Yee Sang. This year, we’re honoured to work with them again to craft a CNY video rooted in those comforting flavours — because the deepest expressions of love aren’t spoken, they’re made to be shared and enjoyed🥢
Watch the full video here.
🌐 www.abr.group
We’ve checked the Feng Shui and read the ba zi — this is YOUR year to gallop ahead at full speed 🐎✨
🧧 ABR wishes you a Happy Chinese New Year! 🏮
May you harness the strength and momentum of a horse to:
⭐ Make bold, confident moves
⭐ Ride through challenges with grace
⭐ Run wild with your creative ideas
Here’s to big ideas and unstoppable growth — let’s make it an amazing year together 🌟
🌐 www.abr.group
We served and ATE at our annual CNY dinner 🍊💃 Which one’s your favourite look? 😉
🌐 www.abr.group
What happens when creatives host a CNY annual dinner? 🧧✨
Expect fun moments, wild energy, and unbridled chaos with the team and our cherished partners 🔥 Together, we welcomed the Year of the Horse with great food, great company, and an unforgettable celebration 🐎✨
🌐 www.abr.group
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Unit E-03-3A, Level 4, Block E, Setia Walk, Persiaran Wawasan
Puchong
47160