Redbox Studio

Not all our website clients are service professionals.

Sometimes, they are manufacturing companies based in rural industrial areas — the kind of businesses that quietly keep entire industries running.

In many of these companies, there is usually an IT manager. But a marketing-focused website is not really an IT function.

To us, a website belongs under sales and marketing.

Because its job is not just to “exist online” — it is to help the business grow.

When we work with B2B companies, the goal is often to strike a balance.

The website needs to feel:
• professional
• credible
• structured

But also human.

Because even in B2B, the buyer or purchaser is still a person making a decision.

And people connect with people — not just company profiles, certifications or product lists.

If a website is too focused on being corporate, without any story or human touch, it becomes harder for the buyer to feel connected.

That’s why we always try to bring both sides together — professionalism and humanity.

Nic has been busy behind the scenes working on enhancing our Big Timer game.

One of the things we’ve been discussing is how different players need different levels of challenge and complexity.

Some people are completely new to business and entrepreneurship, so they need a simpler way to understand concepts like:
• customers
• products
• pricing
• cash flow

Others are ready for more advanced strategy and decision-making.

That’s why we’re working on creating different levels within the game experience — so players can grow their confidence and skills progressively instead of feeling overwhelmed from the start.

What we love about Big Timer is that people learn by doing.

They make decisions, experiment and see the consequences unfold in real time.

And honestly, that’s often far more memorable than sitting through slides or lectures.

This is also why we’re excited about bringing Big Timer into universities through our community program. (If you're a business owner, partner with us in this program!)

Students don’t just learn about entrepreneurship theoretically — they experience it through gameplay, teamwork, problem-solving and discussions.

We’ve seen how games can open people up. Students become more engaged.
Conversations become more dynamic. Ideas start flowing naturally.

Sometimes all people need is a safe and fun environment to try, fail, think and try again.

Dr Khoo Saye Thiam first knew about us through Dr Somas.

Back then, they were both at GMC (later, Dr Khoo decided to go to Lam Wah Ee Hospital). He was suitably impressed with Dr Somas' website so much so that he called us and asked if we could also develop his website.

That was more than a decade ago.

He is also one of the major supporters of Marketing Mojo - a quarterly networking event that we used to organize at China House Cafe. We stopped organizing it in 2019, after 7 years, as we wanted to take a break. Lucky for us that we did that because we all know what happened in 2020.

Dr Khoo is an avid pianist, a music connoisseur and a drone enthusiast. (He once taught us how to fly a drone which was an exciting experience!) It's interesting when clients become friends.

While Dr Khoo, who is a general surgeon, moved from one hospital to another, his website still works hard to get patients through his clinic door!

This is what many service professionals and experts don't realize - if you had your own digital real estate, you are in control of your business. If you rely on the hospital where you work at, you'll be on a long waiting list as there are usually 50 or more doctors whose services need promotion too (particularly if you work in a private hospital).

When Dr Khoo moved hospitals, all he needed to do was get us to update his website with his new clinic address and new phone number. Everything else on the website was still 100% his - his services and his expertise.

Jessica, a course creator based in New Zealand, came to us with a clear vision for what she wanted to teach — but no idea how to turn that expertise into an online business.

Like many first-time course creators, Jessica felt overwhelmed by the endless information online. Here's how she created a thriving six-figure business.

Growing A Six-Figure Online Business Jessica, a course creator based in New Zealand, came to Krista and Nic of Redbox Studio with a clear vision for what she wanted to teach — but no idea how to turn that expertise into an online business. Like many first-time course creators, Jessica felt overwhelmed by the endless information onlin...

17 years.

That’s how long Dr Somas has been our website client.

When we first met him all those years ago, he already understood something that many professionals were still ignoring:

The world was going digital.

He knew that if he didn’t establish a credible online presence, he wouldn’t just struggle to compete within the private hospital he was attached to — he would slowly become invisible outside of it too.

Today, patients don’t simply walk into a hospital asking for “a doctor.”

They research, compare, read and then decide.

They decide long before they step into the clinic.

In many cases, they already know exactly who they want to meet.

That’s one of the reasons Dr Somas has steadily grown his patient base over the years.

When we met him recently, he shared something interesting:

AI platforms are now recommending him — and that’s contributing to overseas patient inquiries as well. (Website age, domain name age, content - all contribute to the findability of websites.)

Many people still underestimate the power of having a strong online presence.

But a website only works when it builds trust.

That means:
• strong branding and concept
• thoughtful design
• professional images
• credible content
• clear positioning

It’s never just about “having a website.”

It’s about creating digital credibility.

And after 17 years, we’re still working together — this time on yet another solution that will help him grow his credibility and visibility even more online.

Universities today are facing a big question:

How do we prepare students for the real world — beyond textbooks, exams and theory?

At the same time, companies are looking for graduates who can think strategically, communicate confidently, solve problems and adapt quickly.

This is why we created the Big Timer University Program — a hands-on, game-based entrepreneurship and business strategy experience designed to help students learn through real interaction, teamwork and decision-making.

Instead of passive learning, students experience:

✅ strategic thinking
✅ teamwork and leadership
✅ communication under pressure
✅ entrepreneurial problem-solving
✅ real-world business decision making

What makes this even more exciting is the opportunity to bring together:

🎓 universities
👩‍🏫 educators
🏢 corporate partners
🚀 future talent

into one collaborative learning ecosystem.

We also believe this creates meaningful opportunities for companies that want to:

-- engage directly with students,
-- support entrepreneurship and education,
-- build visibility on campus,
-- and connect with future talent early.

Find out more about the Big Timer University Program and you can get involved if you're working in a university or if you're a business owner with a talent pipeline to fill!

👉 https://redboxstudio.com/big-timer-university-program-now-open/

One thing we really admire about Canva is that they don’t just talk about impact — they actively bring their ecosystem along for the journey.

We recently read about Canva co-funding solar farms together with their print suppliers as part of their journey toward net zero emissions. What stood out wasn’t just the sustainability initiative itself, but how they approached it.

Instead of pushing responsibility downstream and expecting suppliers to “figure it out,” Canva chose collaboration.

They created a shared Climate Commitment where suppliers, partners and Canva work together toward reducing emissions. That’s leadership.

Even smarter? They openly published their framework so other companies can learn from it and adapt it for themselves. There’s a quiet humility in saying:
“This is what’s working for us — feel free to build on it.”

That’s the kind of business thinking we respect:

✅ Leading the conversation through action
✅ Making sustainability collaborative, not performative
✅ Building brand trust while creating real-world impact
✅ Understanding that ecosystems matter

And from a business perspective, this is incredibly smart marketing too.

When a company consistently demonstrates values through tangible action, they stop being “just another software platform” and become a brand people genuinely want to support and stay loyal to.

As Canva users and subscribers ourselves this definitely deepens our respect for what they’re building. 🌏☀️

If more companies treated sustainability as a shared ecosystem challenge instead of a PR exercise, we’d probably move a lot faster.

Our new solar farms go live: A major step toward our Net Zero goal Canva brings its new solar farms online, adding renewable energy to the grid, reducing Print supply chain emissions, and advancing towards its target of net zero emissions by 2040.

We are looking to connect with Malaysian universities and colleges that offer business or entrepreneurship courses.

We're rolling out our Big Timer workshops to students in universities and colleges as part of our community program and would love to connect with forward-thinking and entrepreneurial-minded educators, lecturers or professors who teach business or entrepreneurial courses.

Please connect us or tag an educator who would like to explore game-based learning for entrepreneurship!

A client recently recounted a story that stopped us mid-conversation. Her client — a new father — had been thinking about buying insurance for his newborn. So he did what most people do today: he searched online. And what happened next made us think - the fundamentals still apply. Here's the full story.

https://redboxstudio.com/how-this-client-won-her-sale-with-ai-help/