Project M Group

At Project M, we believe culture is a living thing.

For the Kokoyo project, we integrated traditional Nyonya ceramic blues and diamond patterns into a minimalist framework. The goal was to ensure the brand didn't just look like a "museum" of the past, but a vibrant part of the present.

By aligning the visual identity with the founder's youthful energy, we created a brand that feels authentic, seamless, and timeless.

— Project M Group
Branding with intention.

Bringing Nyonya Culture into the Modern Era. 🇸🇬

When Kokoyo Kopitiam approached Project M, they carried a rich legacy of Malacca Nyonya recipes and a heart-warming story of a grandmother’s kitchen. Our task was to translate this "old soul" into a brand identity that resonates with today’s audience.

We focused on "Youthful Heritage", swapping conventional clichés for a fresh, morning-inspired visual language that breathes life into traditional elements.

— Project M Group
Branding with intention.

Big energy for a big move. 🚀

We’re looking for creative minds to join the Project M family! If you have a sharp eye for visuals and a passion for storytelling, we want to hear from you.

We are currently hiring:

Multimedia Designer (Intern / Full-Time)

Photographer (Part-Time)

Ready to make an impact? Send your resume and portfolio over to [email protected]. Let’s build something great together.

Want to know what makes great design work? Read more here⬇️

Why do some brands stand out at first glance? Most brands focus on how they look. But the ones that truly stand out are built on something deeper. Structure, clarity, and intention. This article explores what makes a brand instantly recognisable, beyond just

A strong brand is not just seen.
It is experienced.

For Armani Residence, the identity goes beyond a visual mark.
It is built to align with the architecture, the space, and the lifestyle it represents.

From the vertical facade language to the refined gold tone, every detail reinforces a sense of elevated living.

True luxury is not created through decoration. It is designed from the foundation.

— Project M Group
Branding with intention.

Architecture can be more than a structure.
It can become identity.

The Armani Residence logo is inspired by the silhouette of a city skyline at night, translated through a series of vertically extended lines. This directly reflects the brand’s focus on high-rise living while symbolising elevation, movement, and progression.

The clean, structured linework expresses a sense of order and modernity. Echoing Armani’s commitment to precision, quality, and refinement.

At the same time, the interplay of thick and thin lines subtly forms the letter “A”, strengthening brand recognition while representing a continuous upward journey.

More than a logo, it is a visual extension of architecture itself.

— Project M Group
Branding with intention.