Big Tree

🍕 Unbox Your Cravings — literally.

Domino’s turned heads at CuBig @ KLCC Junction with a giant Thick Crunch Pizza bursting across the DOOH screen. 🤯

And the best part? Scan the QR code and order before the traffic light turns green. 🚦📱

When bold creative meets instant action, OOH becomes more than advertising — it becomes the entire customer journey.

OOH Could Make Your Tummy Talk!

“Krupp… krupp…” — could that be the sound coming from your tummy?

Probably! Especially after catching a glimpse of McDonald’s signature fried chicken while walking through one of Kuala Lumpur’s busiest transit hubs, KL Sentral.

With tempting visuals of golden crispy fried chicken wrapped around the pillars along one of KL Sentral’s busiest commuter pathways, McDonald’s cleverly leveraged OOH to spark instant cravings and guide hungry commuters towards the nearby outlet just steps away.

Without even realising it, an ordinary commute suddenly becomes a crave-worthy moment — one that lingers in your mind and stomach long after you have left the station.

Where KLCC Retail Crossing Meets a Galaxy Far, Far Away

With the release of The Mandalorian & Grogu movie, the campaign transforms the key pedestrian link connecting LRT KLCC and Suria KLCC into a fully immersive Star Wars experience.

The installation features large-scale wall visuals alongside a glass display showcase, where a tiny Grogu gazes up at the larger visuals — a playful detail that naturally catches the attention of passersby across the corridor. Paired with the illuminated lightbox, Grogu’s visual appears to softly glow as commuters move through the tunnel.

Featuring prominent “Filmed for IMAX” messaging throughout the space, the installation builds anticipation among moviegoers heading toward the cinema within Suria KLCC. Positioned along a high-traffic pedestrian link frequented by professionals, shoppers and tourists.

This smart installation encourages passersby to slow down, look closer, and engage with the experience. That’s how you turn a pedestrian corridor into a destination — and passive footfall into genuine brand connection.

When OOH becomes a vision statement — Michelin shows how.

Most tyre brands talk about performance. Michelin shows you the future.

Michelin's anamorphic OOH ex*****on at one of KL's busiest intersections is a masterclass in using creative ambition to communicate innovation. Rather than leading with product claims or technical specifications, the campaign visualises where Michelin's expertise is headed — from driverless vehicles equipped with high-tech materials capable of exploring the moon's surface, to enormous wing-sails helping decarbonise maritime transport for merchant vessels.

That's not tyre advertising. That's a vision statement.

The anamorphic format does the heavy lifting here. The 3D illusion commands attention at the intersection, stopping people in their tracks and holding their gaze long enough for the brand's ambition to take full effect. Two visuals, two industries, one powerful message — Michelin's engineering reach extends far beyond the road.

That's the brilliance of this ex*****on. By dramatising the unexpected applications of their technology rather than describing them, Michelin reframes the brand entirely. This isn't a company that makes tyres. This is a company that moves the world forward — on the road, on the ocean, and beyond.

In a city full of visual noise, this is how you make technology feel unforgettable. Don't describe it. Dramatise it.

When OOH becomes a vision statement — Michelin shows how.

Most tyre brands talk about performance. Michelin shows you the future.

Michelin's anamorphic OOH ex*****on at one of KL's busiest intersections is a masterclass in using creative ambition to communicate innovation. Rather than leading with product claims or technical specifications, the campaign visualises where Michelin's expertise is headed — from driverless vehicles equipped with high-tech materials capable of exploring the moon's surface, to enormous wing-sails helping decarbonise maritime transport for merchant vessels.

That's not tyre advertising. That's a vision statement.

The anamorphic format does the heavy lifting here. The 3D illusion commands attention at the intersection, stopping people in their tracks and holding their gaze long enough for the brand's ambition to take full effect. Two visuals, two industries, one powerful message — Michelin's engineering reach extends far beyond the road.

That's the brilliance of this ex*****on. By dramatising the unexpected applications of their technology rather than describing them, Michelin reframes the brand entirely. This isn't a company that makes tyres. This is a company that moves the world forward — on the road, on the ocean, and beyond.

In a city full of visual noise, this is how you make technology feel unforgettable. Don't describe it. Dramatise it.