Relevance

As we approach a monumental shift in wealth distribution, the 2024 Family Wealth Transfer report by Altrata reveals that a staggering US$31 trillion will be passed down to younger generations of the ultra-wealthy. This unprecedented transfer, greater than the GDP of the US, will reshape the luxury market landscape.

For luxury brands, this is a pivotal moment. The heirs of this wealth—Generation X, Millennials, and Gen Z—bring new attitudes towards business, investments, social issues, and philanthropy.

Read more about how this wealth transfer will impact luxury brands in our blog linked below.

UHNW Great Wealth Transfer 2024 | Relevance The world’s ultra-wealthy will transfer some US$31 trillion in wealth to younger generations. Explore what the great wealth transfer means for luxury marketing.

Did you know that UHNWIs are mostly influenced by friends and family, with 67% of their purchases swayed by personal recommendations? Social media follows at 51%, online ads at 43%, and brand name at 41%.

Personal connections are key! Luxury brands should focus on building community and providing exceptional service. For social media and ads, a ‘soft-sell’ approach works best, highlighting UHNW lifestyle and values.

For more UHNW insights and to learn how to market to this exclusive audience, read our latest article on the Drum, linked below.

The attributes of ultra-wealthy people that luxury marketers need to know Marketing to the ultra-wealthy starts with knowing who they really are, says Joanna Lewis of specialist agency Relevance. Here, she outlines recent research findings into this elusive demographic.

Congratulations to the incredible entrepreneurs of the 11th edition of the Mark Challenge!

Relevance was proud to be a sponsor of this year’s Mark Challenge. Our Founder & CEO, Rumble Romagnoli, was also on the final jury alongside esteemed international judges, offering invaluable entrepreneurial insights to the contestants.

We’re committed to fostering innovation and empowering the next generation of entrepreneurs. Here’s to even more success and collaboration in the future!

The number of UHNWIs in India is soaring. Mumbai is home to more billionaires than any other city except London and New York City. Learn more about the consumer & lifestyle habits of India’s most wealthy in order to market to this exclusive cohort in our latest Drum article linked below.

Mumbai is booming – to market to the city’s ultra-rich, first understand its culture Mumbai is home to more billionaires than any city except London and New York City. Manisha Patel & Tanisha Barar of Relevance explain how to cut-through in Asia’s wealthiest metropolis.

Exciting news! We are thrilled to welcome Ker & Downey® Africa and SHY Aviation to our client portfolio.

Ker & Downey® Africa is dedicated to pioneering unique African travel experiences that are life-changing, connecting guests with local cultures and helping them leave a positive legacy through thrilling adventures and sustainable travel experiences.
We are proud to join them on their journey to elevate their online presence by providing SEO, Paid Media, a complete Hubspot migration and Digital & Traditional PR services.

SHY Aviation is a premier private aviation company offering 360° luxury travel solutions worldwide, including Private Jet Charter and Helicopter Charter services. With a dedication to excellence, they specialize in delivering personalized, seamless travel experiences for discerning clients.
We are proud to join them on their journey to elevate their online presence by providing SEO services.

Our Relevance US team made a strong presence at the Palm Beach International Boat Show, engaging with top industry professionals and staying updated on the latest trends shaping the yachting industry in 2024.

Curious to delve into firsthand insights from our team's experience? Explore our latest blog post for exclusive yacht industry insights and the latest in superyacht news. Click the link below to discover more!

Palm Beach Boat Show 2024 | Yacht Industry Insights The Palm Beach Boat Show 2024 was one of the largest ever! Learn about the show and yacht industry insights, including the latest trends & superyacht news here.

Tracking SEO results is vital to optimising luxury marketing campaigns. Explore the key ways to monitor SEO results to maximise results & rank higher, faster.

Tracking SEO | How long does SEO take to show results?

Discover how to fine-tune your yacht charter marketing campaigns. From strategic keyword selection to CRM data analysis, read our yacht charter PPC tips here & take your yacht charter campaigns to the next level.

Yacht Charter Marketing & PPC | Relevance Yacht Discover how to fine-tune your yacht charter marketing campaigns. Read our yacht charter PPC tips here & take your yacht charter campaigns to the next level.

Superyachts, coloured diamonds and the world's rarest whiskys: the super-rich found all kinds of ways to spend their money in 2023.

Our latest article on the Drum takes a close look at the world of luxury investments.

Here’s what the ultra-rich spent money on in 2023 (and how to market to them) Superyachts, colored diamonds and the world's rarest whiskys: the super-rich found all kinds of ways to spend their money in 2023. Joanna Lewis of Relevance takes a close look at the world of luxury investments.

In our latest blog post, we delve into the fascinating transformation of yacht websites over the years. From simple layouts to dynamic, user-centric designs, the journey reflects the ever-evolving digital landscape.

Relevance has been at the forefront of this evolution, collaborating with leading yachting brands to craft visually stunning and highly functional websites.

Explore how industry giants like Fraser, Monaco Yacht Show, Northrop & Johnson, TJB Super Yachts, and Yacht World have embraced modern web design to enhance user experience and engagement. From sophisticated visuals to seamless navigation and interactive features, these transformations redefine the standards of online luxury.

Luxury website transformation | Web design evolution Explore the best luxury yacht website transformations by leading yacht brands like Fraser & The Monaco Yacht Show. Learn about the latest website features here.

There were 70 new UHNWIs created daily in 2023, according to the 2024 UHNW Knight Frank Wealth Report! Want more UHNW insights?

Read the Relevance article linked below to discover the latest UHNW report findings.

UHNW Knight Frank Wealth Report 2024 | Relevance There were 70 new UHNWIs created daily in 2023, according to the 2024 UHNW Knight Frank Wealth Report. Read the latest UHNW report findings here.

From Louis XIV’s opulent court at Versailles to today’s changing definitions of luxury, the world of extravagance has evolved.

Pre-luxury and post-luxury mindsets are reshaping how we view wealth and status. Are you a conscious minimalist or a silent billionaire? Luxury marketing is shifting too, focusing on the story behind the product, its impact, and exclusivity.

Read the full article on the rum Network, and reach out today, to discover how Relevance can help you connect with UHNWIs in this evolving luxury landscape.

https://www.thedrum.com/opinion/2024/01/29/marketing-pre-and-post-luxury-consumers-what-you-need-know

In the realm of luxury marketing, the embrace of ChatGPT and similar AI technologies presents a double-edged sword. While promising personalized and efficient customer interactions, there’s a risk of losing the human touch that epitomizes the luxury experience. The challenge lies in ensuring that ChatGPT-enhanced engagements retain the depth and warmth of human connection, without becoming overly mechanical or impersonal.

The efficiency and adaptability of ChatGPT are undeniable, offering instant responses and tailored recommendations. However, this AI-driven approach must be carefully calibrated to avoid a one-size-fits-all feel. Luxury consumers expect interactions that are as unique and refined as the products they purchase, something that raw AI, without nuanced human oversight, might struggle to fully replicate.

In the world of luxury watchmaking in 2024, tradition meets innovation. Haute Horlogerie, the art of crafting exceptional timepieces, has evolved to captivate watch connoisseurs with its intricate designs and cutting-edge technology. It’s a world where precision and craftsmanship are revered, resulting in watches that are not just timekeepers but symbols of enduring beauty.

In 2024, luxury watch brands are leveraging digital strategies to showcase their horological masterpieces to a global audience. From immersive online experiences that allow you to explore every detail of a watch to engaging social media campaigns that celebrate the artistry behind each timepiece, the digital landscape has become an integral part of the Haute Horlogerie world.

In 2024, luxury perfumery brands are focusing on sustainability and ethical sourcing like never before, reflecting the growing consciousness of consumers. From eco-friendly packaging to cruelty-free ingredients, the industry is aligning with the values of the modern consumer.

Additionally, recognizing the importance of staying ahead in a rapidly evolving landscape, brands are strategically integrating digital strategies to connect with consumers and adapt to shifting mindsets, ensuring they remain at the forefront of the competition.

What trends have you seen in the luxury beauty industries lately? Let us know in the comment section below.

Relevance was happy to be a part of the Monaco Pink Ribbon Gala 2024, organized by Natasha Frost-Savio. Pink Ribbon Monaco spreads breast cancer awareness and organizes many events, one of the most prestigious ones being the gala held in February under the Honorary Presidency of H.S.H. Princess Charlene.

The gala, held at the Casino de Monte Carlo, featured a charity auction and was sponsored by Segraeti Monte Carlo. Our CEO Rumble Romagnoli, and Account Manager, Johanna Goldbach attended the gala on behalf of the Relevance team to support Pink Ribbon’s noble cause.

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Relevance was a proud sponsor of the Fight Aids Gala 2024.

The annual event kicked off with a football match in the Louis II stadium, bringing together football stars, as the faced off against Cirque FC. The evening progressed to an elegant gala held at the in the presence of H.S.H. Prince Albert, Princess Stéphanie, M. & Mme. Louis Ducruet, Mlle Camille Gottlieb, as well as international celebrities such as and .

Aligning with the Monte-Carlo International Circus Festival’s 50th anniversary, this edition of the Fight Aids Cup was an unforgettable evening filled with sports and spectacle.

We would like to thank everyone involved in the organization and execution of this wonderful and important event.

From all of us at Relevance, we wish you a Happy Holiday season and a wonderful New Year.

At Relevance, we have had an eventful year. We are proud of our 2023 achievements. Join us in celebrating everything we’ve accomplished by reading our yearly review blog post via the link below.

Best luxury marketing 2023 | year in review | Relevance Discover the best of luxury marketing 2023. Explore our team’s top highlights, including new clients, services, and team members. Learn more here.

Are you curious about the cutting-edge trends shaping SEO in 2023?

Relevance has drawn on the expertise shared in the book “SEO in 2023” by David Bain and 101 of the world’s leading SEO experts to compile the definitive resource to keep you informed on the constantly evolving SEO landscape.

Read our latest article via the link below to download a copy of our 2023 SEO checklist now and take your business to the next level.

Master SEO in 2023: Latest Trends and Tips Unlock the latest SEO tactics with our 2023 SEO checklist. Perfect your website’s performance and climb the rankings. Secure your essential guide now.

Wondering why SEO is so important for luxury businesses?

Relevance specialises in SEO, and has over a decade of experience helping luxury brands reach an Ultra-High-Net-Worth audience.

“SEO is the potential visibility you can achieve when people are looking to find or buy your products or services or consider your company. Being top of the SERPS is probably the most important place to be.”
Our President and Founder, Rumble Romagnoli

Visit our link in bio to learn to read our latest article for the Drum about why do luxury brands need SEO.

Relevance Yacht will be at FLIBS 2023, the largest US boat show. Learn more about the boat show and how you can connect with our team of yacht marketers in our latest blog post via the link below.

FLIBS 2023 | Meet our yacht marketing team | Relevance Yacht Relevance Yacht will be at FLIBS 2023, the largest US boat show. Learn more about the boat show and how you can connect with our team of yacht marketers.

Content repurposing: a formidable ally in digital marketing. Explore the benefits of content repurposing and see how it compares to traditional content creation.

Read more in our latest article via the link below.

Explore the benefits of content repurposing with examples Content repurposing: a formidable ally in digital marketing. Explore the benefits of content repurposing and see how it compares to traditional content creation.

YouTube Shorts offer an exciting way for luxury brands to connect with new audiences. Learn more about YouTube Shorts video marketing for luxury brands in our latest article via the link below.

YouTube Shorts Video Marketing | Relevance YouTube Shorts offer an exciting way for luxury brands to connect with new audiences. Learn more about YouTube Shorts video marketing for luxury brands here.

Relevance covers precisely what a digital content audit is, when you need to do one and the benefits of a content audit.

Read more in our article via the link below.

Benefits of a content audit and when you should do one In this article, Relevance covers exactly what a digital content audit is, when you need to do one and the benefits of a content audit. Read more here.

Our specialist Ilze du Toit lays out the benefits of good search engine optimization (SEO) for luxury brands.

To learn more read our latest Drum article via the link below.

The advantages of SEO for luxury brands Ilze du Toit of luxury-specialist agency Relevance lays out the benefits of good search engine optimization (SEO) for luxury brands.

Sailing into the future of luxury yachting!
Discover the latest trends and innovations from the Cannes Yachting Festival and Monaco Yacht Show 2023 with the Relevance team.
Read our latest article through the link below to discover more.

2023 CYS and MYS review | Relevance Yacht The Relevance Yacht team distil the key trends from the Cannes Yachting Festival and Monaco Yacht Show. Explore our 2023 MYS and CYS review here.

Our team was thrilled to visit three of the biggest yachts at the 2023 Monaco Yacht Show: M/Y CARINTHIA VII, LADY LARA, and PHOENIX 2.
As well as touring some of the world’s finest superyachts, our team were incredibly busy, supporting our clients with videography, photography, press conferences, and social media.
We also took the time to meet with potential new clients to discuss our 360 creative and digital yacht marketing services.