Relevance

We are a strategic and creative digital agency specialised in profiling and targeting Ultra-High-Net

Relevance is a creative and digital marketing agency specialising in profiling and targeting Ultra-High-Net-Worth-Individuals for the world's most exclusive brands and companies. Our agency has been marketing high-value goods, services, and experiences to this audience for over a decade, successfully driving the world's wealthiest individuals to take action. We aim to address the unique challenges

Master SEO in 2023: Latest Trends and Tips 16/11/2023

Are you curious about the cutting-edge trends shaping SEO in 2023?

Relevance has drawn on the expertise shared in the book “SEO in 2023” by David Bain and 101 of the world’s leading SEO experts to compile the definitive resource to keep you informed on the constantly evolving SEO landscape.

Read our latest article via the link below to download a copy of our 2023 SEO checklist now and take your business to the next level.

Master SEO in 2023: Latest Trends and Tips Unlock the latest SEO tactics with our 2023 SEO checklist. Perfect your website’s performance and climb the rankings. Secure your essential guide now.

24/10/2023

Wondering why SEO is so important for luxury businesses?

Relevance specialises in SEO, and has over a decade of experience helping luxury brands reach an Ultra-High-Net-Worth audience.

“SEO is the potential visibility you can achieve when people are looking to find or buy your products or services or consider your company. Being top of the SERPS is probably the most important place to be.”
Our President and Founder, Rumble Romagnoli

Visit our link in bio to learn to read our latest article for the Drum about why do luxury brands need SEO.

FLIBS 2023 | Meet our yacht marketing team | Relevance Yacht 23/10/2023

Relevance Yacht will be at FLIBS 2023, the largest US boat show. Learn more about the boat show and how you can connect with our team of yacht marketers in our latest blog post via the link below.

FLIBS 2023 | Meet our yacht marketing team | Relevance Yacht Relevance Yacht will be at FLIBS 2023, the largest US boat show. Learn more about the boat show and how you can connect with our team of yacht marketers.

Explore the benefits of content repurposing with examples 20/10/2023

Content repurposing: a formidable ally in digital marketing. Explore the benefits of content repurposing and see how it compares to traditional content creation.

Read more in our latest article via the link below.

Explore the benefits of content repurposing with examples Content repurposing: a formidable ally in digital marketing. Explore the benefits of content repurposing and see how it compares to traditional content creation.

YouTube Shorts Video Marketing | Relevance 20/10/2023

YouTube Shorts offer an exciting way for luxury brands to connect with new audiences. Learn more about YouTube Shorts video marketing for luxury brands in our latest article via the link below.

YouTube Shorts Video Marketing | Relevance YouTube Shorts offer an exciting way for luxury brands to connect with new audiences. Learn more about YouTube Shorts video marketing for luxury brands here.

Benefits of a content audit and when you should do one 20/10/2023

Relevance covers precisely what a digital content audit is, when you need to do one and the benefits of a content audit.

Read more in our article via the link below.

Benefits of a content audit and when you should do one In this article, Relevance covers exactly what a digital content audit is, when you need to do one and the benefits of a content audit. Read more here.

The advantages of SEO for luxury brands 20/10/2023

Our specialist Ilze du Toit lays out the benefits of good search engine optimization (SEO) for luxury brands.

To learn more read our latest Drum article via the link below.

The advantages of SEO for luxury brands Ilze du Toit of luxury-specialist agency Relevance lays out the benefits of good search engine optimization (SEO) for luxury brands.

2023 CYS and MYS review | Relevance Yacht 20/10/2023

Sailing into the future of luxury yachting!
Discover the latest trends and innovations from the Cannes Yachting Festival and Monaco Yacht Show 2023 with the Relevance team.
Read our latest article through the link below to discover more.

2023 CYS and MYS review | Relevance Yacht The Relevance Yacht team distil the key trends from the Cannes Yachting Festival and Monaco Yacht Show. Explore our 2023 MYS and CYS review here.

16/10/2023

Our team was thrilled to visit three of the biggest yachts at the 2023 Monaco Yacht Show: M/Y CARINTHIA VII, LADY LARA, and PHOENIX 2.
As well as touring some of the world’s finest superyachts, our team were incredibly busy, supporting our clients with videography, photography, press conferences, and social media.
We also took the time to meet with potential new clients to discuss our 360 creative and digital yacht marketing services.

13/10/2023

Kensington Yachts is the yachting division of Kensington Tours, a world-renowned private travel company that creates perfectly tailored itineraries in a variety of destinations.

Their new brand identity will be revealed this fall, brought to life by the creative team at Relevance, with a new visual identity, logo, brand guidelines, tone of voice, copy, and website design.

Our creative director, Frances Martin-Isaacs, said:
“Kensington Yachts will be inspiring yacht charterers with an irresistible level of service. The new brand will bring their incomparable yacht charter experiences to life. This is a new experiential approach to yacht charters and an exciting development in the yachting industry.”

19/09/2023

Take a look at our dynamic 360º virtual tour, showcasing the incredible Bentley Bacalar by Mulliner’s interior. This model is limited to a production run of just 12, with each car costing a cool £1.5 million. We are thrilled that this is Bentley's most engaged post on Facebook to date:
· Over 12,000 likes
· More than 1,200 comments
· Over 1,800 shares, and growing!
Virtual tours are quickly becoming the ultimate marketing tool for ultra-luxury brands, helping to increase enquiries and boost sales.
Learn more about our virtual tour services on our website.

https://relevance.digital/services/virtual-tour-services/

The best social media platforms to market to high-net-worth people in Asia 24/08/2023

Have you ever heard of LINE, Sina Weibo, or WeChat?

These are just a few of the platforms you should know if you aim to target UHNWIs in Asia, especially in China, Japan, South Korea, Taiwan, and Singapore.

To learn more about which platforms are popular in Asia, read our latest Drum article via the link below.

The best social media platforms to market to high-net-worth people in Asia About a third of the world’s millionaires (in terms of US dollars) live in the Asia-Pacific region. How can luxury brands reach them on social media? Relevance’s Noah Bradshaw shows us how.

Quiet luxury: all you need to know about the 2023 trend 24/08/2023

Relevance breaks down one of 2023’s hottest fashion and design trends: ‘quiet luxury’ or ‘stealth wealth’ in our article for the Drum. Read all about this trend via the link below.

Quiet luxury: all you need to know about the 2023 trend Ilze du Toit of agency Relevance breaks down one of 2023’s hottest fashion and design trends: ‘quiet luxury’ or ‘stealth wealth’.

The Hotels Where The World's Richest Stay | Relevance 24/08/2023

Explore the World's most expensive hotel suites where UHNWIs stay in our latest article via the link below.

The Hotels Where The World's Richest Stay | Relevance Explore the World’s most expensive hotel suites where UHNWIs stay. Discover incredible, out-of-this-world suites and the most expensive hotel rooms in the World.

Where do the world’s UHNWIs vacation? | Relevance 24/08/2023

Wondering where the world’s UHNWIs vacation? Relevance's luxury marketing experts share where the ultra-exclusive holiday.

Where do the world’s UHNWIs vacation? | Relevance Wondering where the world’s UHNWIs vacation? Relevance's luxury marketing experts share where the ultra-exclusive 0.00369 per cent of the population holiday.

How to Create GA4 Custom Events using Google Tag Manager 24/08/2023

Learn how to effortlessly create custom events on GA4 using Google Tag Manager with our comprehensive step-by-step guide. Optimize your data tracking and gain valuable insights for your website or app. Start customizing your analytics today!

How to Create GA4 Custom Events using Google Tag Manager

How to create a good creative brief - Relevance Digital How to create a good creative brief | Relevance 24/08/2023

A good creative brief acts as the foundations to creating high-quality work that meets expectations. Discover the benefits of a good creative brief in Relevance's article via the link below.

How to create a good creative brief - Relevance Digital How to create a good creative brief | Relevance A good creative brief acts as the foundations to creating high-quality work that meets expectations. Discover the benefits of a good creative brief here.

Photos from Relevance's post 14/08/2023

Asia is now the second-largest UHNW region and will see the fastest growth of UHNWIs over the next five years. By 2024, Asia-Pacific will boast almost a quarter of the global population of UHNWIs. New emerging markets include Taiwan and Singapore.

Download our UHNW digital marketing whitepaper to gain more insights into this fast growing UHNW market.

03/08/2023

Do you know who your brand personas are?

Relevance has created its own marketing pre-phase called pre-branding identity, which aims to explore and define a brand’s identity, audience, and key competitors.

As part of this service, our branding experts will thoroughly explore your brand, revealing its psychology and audience profile. These marketing efforts include discovering a brand’s vision, message, manifesto, archetypes, unique selling points, audience, personas, and key competitors.

Relevance specialises in luxury brand marketing and has over a decade of experience helping businesses reach an Ultra-High-Net-Worth audience. To learn more about our pre-branding identity services, contact our team.

Welcome! You are invited to join a webinar: Unconventional and effective: 10 digital marketing techniques to beat your competitors in 2023. After registering, you will receive a confirmation email about joining the webinar. 30/06/2023

Relevance's Rumble Romagnoli will be giving the first English-speaking Extended Monaco webinar on July 6th, where he'll be sharing the top 10 marketing techniques to beat your competitors in 2023. Don't miss out - sign up now!

Welcome! You are invited to join a webinar: Unconventional and effective: 10 digital marketing techniques to beat your competitors in 2023. After registering, you will receive a confirmation email about joining the webinar. The webinar will be hosted by Rumble Romagnoli, the CEO and Founder of Relevance, the leading creative and digital marketing agency in Monaco. Rumble will share his insights on how businesses can leverage the latest digital trends and will dive into topics such as the growth of video podcasts, the r...

Better informed, prettier content: AI will transform luxury social media marketing 22/06/2023

The social media landscape is constantly evolving, and the emergence of more advanced artificial intelligence tools provides the potential for substantial change. To learn how AI is impacting social media in 2023, read our latest article on The Drum.

Better informed, prettier content: AI will transform luxury social media marketing From automated content and personalized ads to social listening and beyond, AI is reshaping the landscape of social media. This is also true for the ultra-luxury market. Relevance’s Lily Power reveals all.

The Ultimate SEO Resource | 350+ SEO Hacks | Relevance 25/05/2023

Discover 350+ SEO hacks for 2023 distilled by Relevance’s Rumble Romagnoli and Dorin Musat from the best SEO book ever written, SEO in 2022 by the almighty David Bain, and 66 of the world’s leading SEOs. Download this document to elevate your SEO strategy.

The Ultimate SEO Resource | 350+ SEO Hacks | Relevance Explore the ultimate SEO resource comprising hundreds of SEO ideas coupled with actionable insights. Discover Relevance’s SEO best practices checklist here.

21/04/2023

The annual bicycle ride from St Tropez to Monaco, hosted by the Champagne and Oyster Cycling Club, is set to take place on Sunday, April 23rd.

The date is fast approaching, so be sure to contact COCC or Slammers Bar Monaco for tickets if you're interested in attending the COCC Street Party 2023 after the riders arrive in Monaco at 6:30 PM.

How luxury brands can engage followers on social in 2023 20/04/2023

Interested in growing your social media in 2023? Be sure to check out our most recent article on The Drum to learn more about this year’s trends.

How luxury brands can engage followers on social in 2023 Lily Power of digital agency Relevance gives the low-down on how luxury brands can leverage the latest social media trends and features to entice and engage their followers.

19/04/2023

Relevance is proud to be a sponsor of the Champagne and Oyster Cycling Club, who are about to take their annual ride from St Tropez to Monaco on Sunday, April 23rd.

Once the riders arrive in Monaco, the COCC Street Party 2023 will begin at Slammers at 6:30 PM. To buy tickets, be sure to contact COCC or Slammers Bar Monaco.

31/03/2023

Discover the best-performing banner sizes for luxury marketing. Explore the best banner sizes and tips to reach and engage the world’s wealthiest audiences.

Read our latest blog, link in bio.

31/03/2023

Whatever business you are in, most of your potential clients will be searching for it on Google. What they find on Google will determine whether you gain a customer or whether your closest competitor will.
EEAT (experience, expertise, authority and trustworthy) isn’t merely something to keep in the back of your mind. Google looks for EEAT in every single piece of content or webpage that exists.
The ultimate goal of this new update is the same as it has ever been; to capture the nuances of how people look for information and the diversity of quality information that exists online.

Learn more in our latest blog. Link in bio

08/03/2023

Happy International Women’s Day. We are celebrating all the incredible women at Relevance.

08/03/2023

Unlock the power of digital marketing and reach UHNWIs through strategic social media campaigns. Want to learn how? Read our latest blog.

Link in bio.

28/02/2023

Coûtant is a bespoke private veterinary consultancy that offers personalised on-demand veterinary care. Founded by Dr. Elise Robertson, Coûtant works with only a select few clients, providing unparalleled care to companion animals.
Our brief was to update Coûtant's website to engage a UHNW audience. Relevance redesigned the website's homepage to tell the story of this very personal service, with the business owner, Dr. Elise Robertson, at its heart. The story was underpinned by stunning photography and a compelling video.

24/02/2023

The top lifestyle influencers to follow in 2023 are Leonie Hanne, Victoria Magrath, Chelseakauia, Lydia Millen, Jacob, Jon Olsson, Shiva Safai, Ali Gorden, Tom Claeren, and Louis Nicolas Darbon. Learn more about these leading influencers in the blog in our bio.

23/02/2023

Looking for exclusive insights into the world of Ultra High-Net-Worth Individuals?

Our latest article uncovers the biggest passions of UHNWIs and explores what they invest in.

Check link in bio.

Must-follow luxury lifestyle influencers 2023 | Relevance 08/02/2023

Looking for the top 10 luxury lifestyle influencers to follow in 2023?
From fashion to travel, here is our complete list of who to watch.

Must-follow luxury lifestyle influencers 2023 | Relevance Looking for the top 10 luxury lifestyle influencers to follow in 2023? From fashion to travel, here is our complete list of who to watch.

08/02/2023

Rumble Romagnoli answers the golden question - what conversion rates and cost per lead can we expect when marketing high-value goods & services. To find out more, read our latest article on our blog.
-valuegoods

Wealth-X World Ultra Wealth Report 2022 | Relevance 08/02/2023

Our take on Altrata and the Wealth-X World Ultra Wealth Report 2022, and what it means for ultra luxury companies. Discover the latest UHNW insights here.

Wealth-X World Ultra Wealth Report 2022 | Relevance Our take on Altrata and the Wealth-X World Ultra Wealth Report 2022, and what it means for ultra luxury companies. Discover the latest UHNW insights here.

How to grow social media followers for business in 2023 | Relevance 07/02/2023

Our social media expert shares how to grow social media followers for business in 2023 and beyond. From boosting engagement to sparking dialogue, learn more.

How to grow social media followers for business in 2023 | Relevance Our social media expert shares how to grow social media followers for business in 2023 and beyond. From boosting engagement to sparking dialogue, learn more.

23/01/2023

Relevance is proud to be supporting the 2nd edition of Fight Aids Monaco Monaco cup 2023.

19/01/2023

What is the ultimate e-commerce tip that you would like to share with us?

The top UHNWI interests and trends for 2023 | Relevance 19/01/2023

The population of UHNWIs fluctuated considerably throughout 2022, evoking significant changes in these wealthy individuals' interests, behaviours, purchasing habits, values, and lifestyles. Discover the current and evolving priorities and interests of UHNWIs and how service providers can best match their offerings to the lifestyles of this new wealthy generation.

The top UHNWI interests and trends for 2023 | Relevance From enhanced privacy and security to philanthropy, health and wellness, discover the top 5 UHNWI interests expected for 2023 and how you can target them.

Top 6 creative advertising trends and predictions for 2023 18/01/2023

Stay ahead of the curve in 2023 with the top 6 creative advertising trends! From interactive video ads to rich banner-type creatives. Learn more how you can maximise your customer experience with these innovative trends.

Top 6 creative advertising trends and predictions for 2023 As the world becomes increasingly connected and we continue to move towards a more digital-focused society, advertising methods used to reach consumers continue to evolve. In this article, we'll look at some of the top creative advertising trends, from playable creatives to interactive video ads tha...

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We are Relevance.

We are an award-winning luxury digital marketing agency specialised in targeting UHNWIs. We are a full-service destination for all your digital needs. We are a collective of creatives and digital strategists. We are global but personal. We know that luxury marketing is special - because beauty alone is not enough. We are Relevance.

Vidéos (voir toutes)

How To Market To UHNW Women - Relevance
Relevance PR Director - Spear's Magazine Interview
Relevance Digital Marketing Academy
Relevance Digital Marketing Academy

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