WFMA

Last-mile email fixes worth making before BFCM 🏴

Last year, when introduced us to , email wasn’t part of their marketing mix.

Despite strong traffic online and loyal B2B and B2C customers across Canada, they weren’t nurturing them via email.

No camapigns, no automations, no retention, no follow-up.

Repeat purchase rate was low and average basket value had space for growth.

We built a simple Omnisend email marketing setup from 0.

Twelve months later, email tracked $65K+ in revenue and ranks among their top-performing channels online.

All we did was make the channel work the way it should.

Last week, our founder was listed among Favikon’s Top 200 Female Creators in Sales & Marketing in Lithuania, ranked #47 overall and #29 in Digital Marketing.

Recognition like this isn’t just about visibility. It’s about consistency - showing up, refining, and building systems and strategies that create lasting impact for the brands we work with.

At WFMA, that’s what drives us every day: helping eCommerce brands grow smarter, not louder. Turning strategy, design, and data into meaningful, measurable growth.

Feeling stuck when it comes to creating content that actually converts?

Here’s our 5-step guide to planning and producing content with impact.

📌 Save this for your next strategy session.
📖 Read more & download the full guide via the link in bio.

📧 Newsletters = eCom Superpower 🚀

Think newsletters are outdated? Think again! 💡

A well-crafted email newsletter keeps your customers engaged, boosts sales, and builds long-term brand loyalty.

Want to know why newsletters are a must-have in your eCommerce strategy? We break it all down in our latest blog.

Happy holidays 🤍

💸 Is Your Ecom Email Marketing Underperforming? 💸

Here’s a super simple way to check 👇

In e-commerce, email marketing can be one of your most profitable channels—if it’s doing its job. But how can you be sure?

Here’s the trick: compare the percentage of your total ecom revenue to what comes from email.

💡 If it’s less than 30%, your email strategy probably isn’t working hard enough.

Why 30%?

For many successful e-commerce brands, a well-executed email strategy can bring in 30-50% of total revenue. If your numbers are lower, it’s time to reassess and optimize.

Remember, email isn’t just for communication—it’s a key revenue driver. Don’t let that potential slip through the cracks!

Some moments from yesterday 🍿

So nice meeting fellow colleagues, clients and hearing the inspiring talks. Thanks everyone!

Excited to see where the future of Lithuanian ecom is headed 🚀

3 A/B Tests to Improve Your eCommerce Conversion Rates in time for Q4 👩🏻‍💻⏱📈

Running high-impact A/B tests can help optimise your strategies to maximise eCommerce conversions and revenue. Here are three key A/B tests to consider:

1. Landing Page Optimization

Test Variables: Headline, CTA (Call to Action), Layout

Example: Test a direct, urgency-driven headline like “Holiday Sale: Limited Time Only!” versus a more value-oriented one like “Shop Our Exclusive Holiday Deals.” Additionally, try different CTA placements and colours to see what drives more clicks.

2. Product Recommendations

Test Variables: Algorithm Type (e.g., Bestsellers vs. Personalized), Placement, Number of Recommendations

Example: Test personalised product recommendations based on past browsing behaviour against a generic “Bestsellers” list to see which increases AOV more. Additionally, you can test where these recommendations are most effective, such as on the product page or at the checkout.

3. Checkout Process Simplification

Test Variables: Number of Steps, Form Fields, Payment Options

Example: Test a one-page checkout process against a multi-step process to see which one reduces cart abandonment. Also, consider testing the inclusion of popular payment options like PayPal, Apple Pay, or Buy Now, Pay Later services to see if they increase conversion rates.

These A/B tests focus on key areas that can drive substantial improvements in your Q4 performance by optimising the user experience, increasing conversion rates, and boosting average order value.

📢Calling kick-ass LT-EN speaking junior email execs 🥋📲

We’re looking to grow our email marketing team 🌳

Role: junior, part-time, remote email exec. Possibility to grow into full-time perm role.

Lithuanian language is a must for this one. Also must have experience with Klaviyo, Omnisend, or both.

Sounds like you?

Drop us a DM 💌

Know anyone?

Please share! 🤍

P.S. We would never ever hire anyone without going through an interview process and we don’t use WhatsApp or Telegram. If you have been contacted by someone pretending to be us on one of these platforms - please report them.

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