DIR INNOVATIONS

DIGITAL MARKETING THEORIES

Digital marketing theories are essential frameworks that guide strategies, campaigns, and practices.

1. AIDA MODEL (ATTENTION, INTEREST, DESIRE, ACTION)

The AIDA model is a classic marketing theory that explains the steps a consumer goes through before making a purchase:

🎯Attention: Capture the attention of the audience.
🎯Interest: Create interest through engaging content.
🎯Desire: Generate a desire for the product or service.
🎯Action: Lead the customer to take action, like purchasing or signing up.

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What Is Digital Marketing?

Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.

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