UPSCALE
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UPSCALE is an inter-connected global network of leading marketing communications companies.
Digital | From websites to app development to SEO and analytics for measuring performance, our experienced digital team can deliver intuitive, agile and well-built solutions that meet commercial objectives and help you stand out. Creative | At UPSCALE we combine storytelling and insight to ensure that your brand meets and exceeds audience demands. From strategy, positioning and differentiation, to
01/05/2026
This post is unavailable. So are we.
Happy Labour Day.
Rebranding LifeLED meant going beyond aesthetics.
The objective was clear: elevate perception, align with a more architectural audience, and build a visual language that reflects precision, flexibility, and human-centric design.
We moved away from the expected, refining the identity into a cleaner, more confident system, one that translates seamlessly across applications while reinforcing the brand’s positioning in a competitive lighting landscape.
This is not just a new look.
It’s a strategic shift in how the brand communicates, scales, and leads.
02/05/2025
We don’t just brand cocoa. We dress it to impress. Meet Prochef’s new look: rich, bold, and ready to stir up the shelf.
25/04/2025
We don’t just design. We design first impressions. For Savane, we wrapped textiles in storytelling.
14/04/2025
Some of the team couldn’t make it, but we had to jump on the trend. Part 1 of our creatives — wait for part 2 in another trend
11/04/2025
Just the tip of the slice. Pocket Pizza brand reveal loading—stay close.
31/03/2025
Can you feel the vibe? Stills from our upcoming project.
18/02/2025
Project brief 📝: design a jewelry e-commerce website based on the latest frameworks.
The result 👨💻: Our team has focused on creating a streamlined, user-centric experience, offering features like strap size,size customization, personalized notes, and more, all custom designed to enhance buyer’s experience.
07/02/2025
Say hello to The Courtyard, your go to cafeteria at AUB 👋
20/01/2025
Introducing Nile Gourmet: A logo that captures the essence of culinary artistry along the edge of Egypt’s river! 🌊🍽️
15/01/2025
Thrilled to unveil our latest web design project for The Sports Guru, adventure trips specialists! We’ve developed a platform that allows our client to easily monitor payments and outstanding balances. Plus, we’ve integrated interactive forms for medical application submissions, ensuring everything is well-documented on the admin’s side. It was a fantastic experience working on this project, creating a site that’s as adventurous as our client’s trips!
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