Blue Hat

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𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: Nonprofit Organization
𝗣𝗿𝗼𝗷𝗲𝗰𝘁: Branding

Meet Associação Caram-Portugal (.portugal), a Portuguese nonprofit organization for those who share a common interest in Lebanon and Portugal. 🇵🇹🇱🇧
To create a proper brand image for this concept, we’ve created a logo that is a marriage between cultures, merging icons and colors from Lebanon and Portugal.

ᴅɪᴅ ʏᴏᴜ ɢɪᴠᴇ ʏᴏᴜʀ ʙʀᴀɴᴅ ᴀ ʀᴇᴄᴇɴᴛ ᴄʜᴇᴄᴋᴜᴘ? 🩺

To ensure an ideal and maximized performance for your brand, it’s important to your existing business touch points before making future investments and staying up-to-date with the latest trends disrupting your industry so you can make better-informed decisions. ✅
As part of our services, we offer brand audits to spot any obstacles or underperforming aspects of your business to enhance it and ensure an optimized revenue stream. 📈

Get in touch with us to check in on your brand!

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𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: Media and Photography
𝗣𝗿𝗼𝗷𝗲𝗰𝘁: Branding & Digital Communication⁠

With a spontaneous and authentic approach to photography, Rita () was aiming to reflect this message on her digital presence by showcasing more of her work and incorporating it with the new uplift which consists of minimal, n**e colors, soft tones, and textures that acts as a blank canvas. 🖼️

Head over to her page and check out the new branding!

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𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: Media and Photography
𝗣𝗿𝗼𝗷𝗲𝗰𝘁: Branding & Digital Communication⁠

Focused on simplicity and being authentic to capture a natural and authentic moment, we aimed to create a less detailed and more modern logo for , while retaining the brand essence in the emblem. 📸

A new Bluehatter is on board!
Meet Tina Al Moheb (), our Research & Insight Analyst 📊

With a Bachelor's in Landscape Architecture from AUB, and an Innovation Management Master's from Central Saint Martins London, Tina’s background allows her to navigate multiple industries while gathering the necessary insights. Being constantly up to date with the latest worldwide behavior and consumer trends is what she loves to do most! With her empathetic and easy-going character, she always manages to grasp a holistic understanding of each brand. Tina fuels her energy with coffee, and her cultural knowledge by traveling and discovering hidden gems! She believes in “Trusting the process”, and enjoys yoga and a good book in her spare time.

We’re so happy to have her on board and can’t wait to see her impact!

We always surround ourselves with opportunities to grow and keep learning! 📖

Our team of Graphic Design attended the Mashq Conference by the American University of Beirut () and Arabic Type Unit (), a prominent event that brings together professionals, scholars, and students to explore historical developments, research material, technology updates, and emerging trends in the field of Arabic typography, type design, lettering, and regional visual communication in particular. The event was a reminder of the evolution the Arabic type underwent from the beginning of until modern day , in addition to the first printing process vs. today & how meticulous and thorough the process was of transferring Arabic letters to digital & print. 🖨

Looking forward to the next learning opportunity! ✨

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𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: F&B
𝗣𝗿𝗼𝗷𝗲𝗰𝘁: Digital Communication

In 1966, Halepi opened in London, and 56 years of unforgettable flavors and amazing stories later, it arrived in Riyadh where you’ll taste the soul of Greece on a platter⁠ 🍽🇬🇷⁠

To properly translate the brand identity on the digital platforms, we used and incorporated greek elements such as columns, floral patterns, greek terminologies, and music as well. This allowed the brand authenticity to show remarkably and become evident in its digital presence.

Make sure to check out their page .sa to add a glimpse of Greece to your feed!

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𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: F&B
𝗣𝗿𝗼𝗷𝗲𝗰𝘁: Digital Communication

A place where authenticity is second-nature and connections are effortless… this is Halepi 🇬🇷🏛

We’ve established an online presence that is light and engaging to align with the brand appeal and the personality of the owner. Halepi is designed with an open kitchen concept in a prime location to become an ideal place for a group of friends to meet and immerse themselves in a Greek indulging food experience.

Prepare your taste buds and make sure to visit Halepi with your friends this weekend!