Tina Rousse Consultancy
📌Build real relationships with clients ➡️Marketing/Social Media/Influencers/Event ⭐️Lecturer USJ
After 13 years gaining expertise in retail and distribution pioneer enterprises, amongst which Fawaz Holding, BHV and ABC, my know-how is placed at the service of your marketing ambitions. Everyday since September 2002, challenging brands were creatively developed under my leadership to increase their equity, leading to market pull and long-term sales. I have recruited and coached marketing teams, turning them into strategically high-performing professionals in line with each organization’s goals. Using a comprehensive 360-degree approach adapted to each clientele segment, and along with professional partners, tailor-made marketing consultancy services will be sizzled out to turn the sparks of your brand identity into an efficient strategy. We will help you reshape your products and services marketing techniques, building a brand image which puts the customer’s satisfaction at the center of every initiative. Blending analysis with passion, our approach includes all key aspects of today’s utmost marketing requirements. The various services proposed:
• Marketing / Communication Strategy
• Branding & Direct Marketing
• Relationship Marketing & Public Relations
• Customer Relationship Management (CRM)
• Digital / Social Media
• Blogger & Influencer outreach
• Event / Promotion
• Marketing Training
06/08/2026
Another year, another birthday album full of people I love 🎂🥂✨
This year came with a few plot twists — the good kind.
A new turn in my consulting journey with TOEFL joining my portfolio, new challenges that pushed me and made work even more exciting.
And somewhere along the way, a different kind of growth happened too… I became more in touch with my emotions, more peaceful, more disciplined, and maybe a little better at knowing what deserves my energy (still a work in progress 😌).
But the best part? The people. 🤍
The precious friends who show up, make me laugh way too much, celebrate the wins, survive the chaos and make everything more fun.
More growth. More peace. More discipline. More beautiful work. And definitely more nights like this. 🥂
Here’s to the next chapter ✨
18/07/2026
People often ask me what being the Head of a Career Orientation & Soft Skills Development Program for 12–14-year-olds has to do with being a marketing consultant.
They’re right.
Nothing.
And yet… it means everything. ✨
Because education is my cause. ❤️
It is my way of giving back to Lebanon. 🇱🇧 Our country will never truly evolve if we don’t continue investing in education. And perhaps it is also my way of giving back to the teenager I once was—the shy one, the one who was sometimes bullied, sometimes lonely, and who didn’t always believe in herself.
Every year, I hope that my teens leave this camp feeling a little more confident, a little more seen, and a little more understood. I hope they discover that their voice matters, that they are capable, that they belong, and that there will always be good people in this world who genuinely care about them. 🌱
This year, I realized that I may have received even more than I gave. 🤍
Thank you, Andrew, Béatrice, Cédric, Christian, Cyril, Diana, Inès, Julien, Kate, Kevin, Laetitia, Leah, Lelya, Marc, Nicolas, and Yara, for sharing a small part of your summer with us. You have no idea the gift you have given me. 💛
A heartfelt thank you as well to every expert who believed in this camp and generously shared their time, knowledge, and passion to help shape the next generation. 🙏
And finally, thank you to my one and only Youmna Baladi, founder of Tomorrow Teen Forum. Thank you for inspiring me from day one with your vision, your unwavering attention to every detail, your empathy, and your constant encouragement to surpass myself. It is a privilege to be part of your mission. 🌟
Until next summer. 🤍🇱🇧
05/06/2026
Two wonderful days delivering trainings on “Social Media Strategy” and “Social Media Channels & Setup” as part of the “Global Digital Marketing Training” for the Armenian community at the Centre de Formation Professionnelle USJ in collaboration with Kapacity Builders.
Thank you for your trust, your warmth, and your engagement throughout these sessions.
One of the things I love most about training is sharing knowledge, empowering others, and helping people realize that they are capable of achieving more than they think. At the same time, I learn something new from every group I meet—because the richness of human interaction is one of the greatest lessons of all.
As always, I got attached to my students, and I hope you enjoyed and felt as inspired by these two days as I did.
Thank you Fadi El Hage for trusting me, you’re a true inspiration and an amazing person!
Thank you for a memorable experience.
🪩Influencer collaborations still work… but only if you get 3 things right.
⭐️First: the right influencers — not just reach, but real alignment.
⭐️Second: the right number of influencers and posts.
One post, one creator? That won’t move anything.
You need volume and repetition to exist in people’s minds.
⭐️Third: mid to long-term collaborations.
💪🏻Because today, the algorithm rewards consistency,
and people need time to build trust.
🥊That’s how you go from visibility… to real impact.
📩If your influencer strategy is too small or too short… it’s time to rethink it. Message me.
26/05/2026
Collected moments💪🏻📚🍸🪩🩵👩🏻🏫🥂
Some trainers teach from books.
I teach from experience, mistakes, struggles, wins, and everything I once wished someone had shared with me earlier.
One thing I deeply believe in: people learn better when they feel understood, not judged.
That’s why I don’t only share strategies and tools. I also share the vulnerable parts of the journey, the confusion, the failures, the lessons learned the hard way, and the mindset shifts that truly changed things for me.
Because knowledge becomes powerful when it’s shared with honesty and generosity.
Very grateful to CFP USJ and especially Fadi El Hage for the trust and opportunity to give this digital marketing training within their center.
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Beirut
Opening Hours
| Monday | 09:00 - 17:00 |
| Tuesday | 09:00 - 17:00 |
| Wednesday | 09:00 - 17:00 |
| Thursday | 09:00 - 17:00 |
| Friday | 09:00 - 17:00 |