SmartPlayer

Jagran Engage & SmartPlayer. Relaunching DOOH for an Indian Media Holding

Jagran Engage is the advertising division of Jagran Prakashan Ltd., India’s largest media holding, operating a nationwide OOH and DOOH network.

Despite the use of digital screens, the full potential of DOOH had long remained untapped: content was generic, and campaign management required significant operational effort.

⚡️ SmartPlayer helped transform DOOH from a “digital poster” into a flexible communication tool.
Content can now be updated remotely, adapting to advertising objectives and campaign priorities.

On this foundation, advertising campaigns were launched for Coca-Cola, Uber, Google, Guinness, and McDonald’s — across formats ranging from urban billboards to car-top displays and navigation-driven scenarios.

The result: high audience engagement, precise targeting, rapid campaign deployment, and transparent analytics for advertisers.

Learn more about the project: https://smartplayer.org/projects/indias-largest-mediaholding

Duroflex & SmartPlayer

↗️Duroflex, a leading Indian brand of mattresses and sleep products, decided to modernize its in-store visual communication. Previously, updating content took up to 15–20 days, visual standards varied across regions, and printing and logistics were costly.

With SmartPlayer, the brand built a unified digital network of more than 100 screens across India — from Android media players in standard showrooms to LED video walls in flagship stores.

▶️ Content is now managed centrally from the cloud, updated instantly, and adapted to specific stores and product lines.

Results:
🟥Reduced content update time from 3 weeks to just a few clicks.
🟥Ability to plan campaigns in advance and schedule them easily.
🟥Increased customer interest in new products thanks to video content.
🟥Significant reduction in printing and logistics costs.
🟥A modern and dynamic in-store visual experience.

Learn more about how Duroflex became more tech-driven and closer to customers at the link https://smartplayer.org/projects/duroflex

Abu Dhabi Plaza & SmartPlayer

We’re excited to present our project for Abu Dhabi Plaza — one of the largest multifunctional complexes in Kazakhstan, featuring offices, apartments, a hotel, and a shopping & entertainment center.

Previously, the multimedia infrastructure — kiosks, LED screens, and panels from various manufacturers — operated separately, without centralized management or interactive functionality.

📌Our solution:
We built a modern and high-tech Digital Signage system.

▶️ Our SmartPlayer platform unified all multimedia devices into a single ecosystem, enabling centralized control of content, schedules, and equipment through a convenient web interface.

▶️ We also implemented interactive navigation, allowing visitors to find stores and services, build routes inside the mall, and view current promotions — quickly, easily, and engagingly.

⚡️ Project results:
• Centralized control of all multimedia devices
• Interactive navigation improving visitor convenience
• Automated content management reducing staff workload
• Higher visitor engagement and enhanced customer experience

This project became an important milestone in the digital transformation of Abu Dhabi Plaza — a modern, flexible, and technology-driven environment.
👉 Learn more about the project: https://smartplayer.org/projects/abudhabiplaza

🏆 SmartPlayer Wins the “International Expansion” Award at Startup Summit Awards!

, organized by Sber and the Moscow Government, took place on October 1–2 at SberCity, bringing together innovators and tech entrepreneurs from across the globe. The event featured 60+ sessions and 150+ experts discussing global tech trends, generative AI, and the future of innovation.
➡️The summit concluded with the Startup Summit Awards — a national award honoring the most promising startups and innovation leaders in Russia. This year, the competition received over 1,700 applications, with nearly 1,000 startups competing in the “Startups” category alone.

🥇 SmartPlayer was named the winner in the “International Expansion” category!🥇
This award recognizes companies that successfully scale their technologies and solutions to global markets — and we’re proud that SmartPlayer is now used in 9 countries, including the UAE, Chile, India, Georgia, Kazakhstan, and Belarus.

For us, this victory is more than just recognition — it highlights our mission to help businesses worldwide create modern, efficient Digital Signage ecosystems that elevate communication and customer experience.

✨ A huge thank you to our incredible team, clients, and partners — your trust and support make our global growth possible!

One of the largest transport universities hosts dozens of events, conferences, and seminars every year. It’s important that students and staff receive up-to-date information quickly and conveniently.

📌 We deployed the SmartPlayer local solution on the university’s infrastructure (9 TV panels and LED screens in the main hall). Now the screens display:

🗓 Upcoming events and conference schedules — students always know when and where lectures, meetings, and seminars will take place.

🎤 Information about lecturers and speakers — making it easy to learn more about presenters in advance and choose the most interesting events.

💬 Reference information — useful updates for students and staff in a clear and accessible format.

Each faculty has access to manage its own screen and control the displayed content, while the panels in the main hall remain under the administration’s supervision.

🔥 Results
Launched in May 2024, the project has already proven its stability and reliability over several semesters ▶️ Students and staff now enjoy fast access to relevant information, while the university has improved the efficiency of its internal communications.

Discover more about Digital Signage solutions: https://smartplayer.org/

SmartPlayer in a Leading Neurosurgery Center

One of the largest clinics and research hubs in the field of neurosurgery not only provides medical practice but also hosts lectures, conferences, and seminars for professionals and students.

💡The Center faced the challenge of establishing a modern communication system: to display announcements about events and simplify access to reference information.

The project was implemented together with our partner Oberon.

We introduced a local SmartPlayer solution that:
📌 works with the existing diverse equipment, without requiring a complete replacement of devices;
📌 enables centralized management of schedules, lecturer information, and reference materials;
📌 ensures a high level of security, since the system operates entirely within the Center’s network.

As a result, staff gained a convenient tool for content management, visitors and students received access to up-to-date information, and the Center obtained a reliable, secure, and efficient Digital Signage system.

Novastar Ta**us: Integration with SmartPlayer

🔥 It’s been almost a year since we added support for Novastar Ta**us — a series of multimedia controllers (from TB1 to TB60) for LED displays.

During this time, we’ve connected more than 1,500 devices, ensuring stable performance and convenient content management on LED screens.

For businesses, this means:
✔️ Infrastructure optimization — the integration allows you to control LED screens directly through Novastar Ta**us controllers, without additional players or mini PCs. This saves costs, streamlines infrastructure, and provides more accurate playback reports (statuses and screenshots are taken directly from the controller, not an external device).
✔️ Centralized management — all screens and systems, including professional panels and background audio, are managed from a single SmartPlayer platform.
✔️ Content flexibility — Novastar Ta**us controllers can autonomously play multimedia content even without an internet connection. Connectivity is only required for content updates or Proof of Play reporting.

Project results:
🟠 Reliable playback of multimedia (videos, images, animations, text).
🟠 Easy scalability.
🟠 Reduced costs and simplified work for technical teams.

With the integration of SmartPlayer and Novastar Ta**us, managing LED displays becomes efficient, reliable, and centralized — allowing businesses to focus on content, not infrastructure.

🚀 InfoComm India 2025 has officially started!

We’re already at stand D34, Jio World Convention Centre, Mumbai.

Come meet the teams from SmartPlayer and TrueConf. Discover how our solutions make managing Digital Signage easier and more effective.

We look forward to seeing partners, industry peers, and everyone looking for fresh ideas to inspire their business🔥

🗓 September 9–11
📍 Stand D34

A fashion brand specializing in women’s clothing and accessories pays special attention to store design, where shop windows play a key role in creating the first impression.

In 2023, together with our partner Signagelab, we implemented a project to introduce digital displays in 10 stores.

Goal — transform shop windows into a dynamic marketing tool and maintain a consistent visual identity across all locations.

Within the project we:
☑ Equipped each store with screens integrated with the SmartPlayer system.
☑ Enabled playback of signature brand video content.
☑ Turned shop windows into a communication channel that captures attention and encourages visitors to step inside.
☑ Delivered centralized content management with the ability to instantly update materials — from new collections to seasonal promotions.

As a result, shop windows became not just part of the décor but a key element of the overall marketing strategy.
Discover more about how SmartPlayer can elevate your brand with Digital Signage solutions: https://smartplayer.org/

⚡️ See you in Mumbai at InfoComm India 2025!

From September 9 to 11, our team will participate in India's largest AV and IT technology exhibition.

We will demonstrate and discuss:
✔️ How SmartPlayer simplifies content management and works in real-world scenarios.
✔️ How our solutions can help your specific project.

We look forward to meeting partners, industry colleagues, and anyone interested in digital signage technologies. Stop by — we'll tell you about the platform's new features and share our latest ideas🔥

🗓 September 9–11, 2025
📌 Stand D34, Jio World Convention Centre, Mumbai

📢 We are pleased to announce the expansion of the SmartPlayer ecosystem: our platform is now compatible with the new Samsung Color E-Paper displays.

📍 Samsung Color E-Paper are ultra-thin and lightweight displays based on electronic ink technology with full-color display support.

✅They consume virtually no energy: when displaying a static image, consumption is less than 0.005 W, and the built-in battery provides up to several weeks of autonomous operation.
✅Models in various formats are available, and compact solutions—devices with smaller diagonals—are expected to appear soon.

Integration with SmartPlayer allows you to manage Samsung Color E-Paper centrally:
- plan campaigns and schedules.
- update content and monitor its display remotely.
- setting “screen timers” provides additional control over energy consumption.

☀️The solution is particularly relevant for retail (displaying special offers, promotions) and cultural centers (event posters, visitor information).

For businesses, this integration offers:
🔼Reduced energy costs.
🔼Flexible installation.
🔼The ability to use screens without a constant power supply, opening up new user scenarios.

Ultrahuman & SmartPlayer

Ultrahuman is an Indian health-tech company that develops smart devices for health monitoring. Their products help users track metabolic health, control glucose levels, and improve sleep quality.

When the brand entered offline spaces (electronics stores, fitness centers, airports), they faced the challenge of explaining complex technologies in simple terms while making the brand more visible to new customers.

⚡️ What we did together with our partner Radiant Synage:

📌 Educational video content transformed technical specifications into clear, relatable stories about how the devices improve everyday life.

📌 Interactive touchscreens allow customers to explore different device models and compare their features directly at the point of sale.

📌 QR codes instantly turn interest into action: downloading the app, taking a health test, or activating promotions.

💎 Results:

🔹 Sales consultants no longer need to give lengthy explanations — training became easier and faster.
🔹 Engagement increased: customers spend more time at interactive screens than static posters.
🔹 Offline and online touchpoints merged into a seamless customer journey.
🔹 Our CMS gave the brand flexibility: centralized content management and instant updates.

🔥 This case became another international project for us, showing how Digital Signage helps companies around the world transform the customer experience.

👉 Discover more about how SmartPlayer can elevate your brand with Digital Signage solutions: https://smartplayer.org/