AXE Solution

Social Media Users in Cambodia

Instagram has seen a 35.3% increase in its active users in 2023 compared with 2022 but Facebook is still by far the biggest social network by some margin.

According to E-Commerce Nation, trendsetting Instagram has surpassed all other social networks in terms of growth rate in 2023. Telegram Messenger has taken second spot with 27.3% active user growth, while Douyin and Snap Inc. numbers have grown by 19.2% and 14% respectively.

However, the social network 👑 is still Facebook, with an incredible 2.96 Billion monthly active users. Facebook is joined on the social network podium by YouTube and WhatsApp.

Interested in advertising on Meta Platforms? Talk to us and push your business and 🤩🏅

Credit: ActivelyAds

In 2023, major trends will likely center around influencers, chatbots and creative content that engages your audience. But no matter which strategies and platforms you use, the most important thing to keep in mind is how you will use them to enhance your brand’s presence.

*** Digital Marketing Trends for 2023

1. Marketing Influencers
Influencer marketing refers to using an influencer's image or goodwill to promote and market a brand's products and services. Individuals or groups who have social media following are considered influencers.

2. Chatbot Use Will Increase
Chatbots have become an innovative way for brands to connect with customers. Through chatbots, you can be more accessible to users and more responsive to their problems and concerns. You also can use chatbots to gather information about customers and their preferences.

3. SEO And Influencer Marketing Integration Will Become A Must
Search engine optimization has always been important for digital marketers, but I predict that it will be an even more crucial part of digital marketing strategy in 2023. SEO is commonly integrated into web copy. However, we’re seeing more emphasis on optimizing different types of media, like photos and videos, to reach internet users. I also expect the use of backlinks and AI SEO tools to be more important this year.

4. Niche Content Will Get More Niche
Niche is another word for your brand’s specific, narrowed-down audience. Your niche is a part of specifically defining what your brand does and who is in the community of people who care about your mission, service or product. In 2023, I expect niche content to get even more specific as algorithms are continually fine-tuned to serve content to people who will engage with it. This means that you’ll need to use more specific keywords to interest people who are relevant to your niche.

5. Creativity On Social Media Will Be More Important Than Ever
People’s attention spans are short, meaning digital marketers only have a short time to capture their attention. Social media trends have shifted toward short-form videos and storytelling as ways to get attention and keep it. For these reasons, creativity will likely be more important than ever in 2023. I think we’ll see more videos that incorporate lots of movement or a hook so that people will keep watching.
Make sure you’re creative not only in the content you’re creating but also in the strategies you use to keep people engaged. Given the wide range of ever-changing content on social media, it’s crucial to use strategies that will catch people’s attention quickly and make them want to see more. A great example is using YouTube Shorts. These are vertical videos that are 60 seconds or less in length and rival other short-form video content like TikToks and Instagram Reels.
If you’re using platforms like YouTube, TikTok and Instagram, be sure to explore the insights and data they provide. They can help inform you about how long people viewed your videos, indicating which content kept their attention the best. These are important metrics to pay attention to so you can adjust your content strategy as needed.

អបអរសាទរទៅកាន់ Vann Da - វណ្ណដា ក្នុងការក្លាយជាសិល្បករដំបូងនៃប្រទេស កម្ពុជា ដែលបានឈរនៅលើទំព័រមុខនៃទស្សនាវដ្ដីអន្ដរជាតិ LiFTED Asia ប្រចាំខែ ធ្នូ នេះ!

សូមអរគុណទៅកាន់ហ្វេនៗដែលតែងតែគាំទ្រសិល្បកររបស់ពួកយើង និងអរគុណជាពិសេសទៅកាន់ LiFTED Asia ក្នុងការជ្រើសរើស "Time To Rise" ជា "Best Video of 2021" 🙏❤️

ចុច link ខាងក្រោមនេះដើម្បីអានកិច្ចសម្ភាសន៍ ព្រមទាំងដំណឹងពិសេសពី VannDa សម្រាប់ឆ្នាំ ២០២២ ខាងមុខនេះ៖ https://liftedasia.com/articles/vanndas-time-to-rise

Congratulation to Vann Da - វណ្ណដា for being the first Cambodian artist to be on LiFTED Asia magazine's cover of December!

Thank you to all the fans for showing a lot of love and support lately and special thanks to LiFTED Asia for selected "Time To Rise" as "Best Video of 2021" 🙏❤️

Click the link to read the full interview and for some special sneak peek at VannDa's 2022 plan: https://liftedasia.com/articles/vanndas-time-to-rise

📸 Photography ថតរូប by Andrew Mam

ABA buys bonds to fund Phnom Penh’s new airport - Khmer Times ABA Bank is helping fund construction of Phnom Penh’s new international airport. It bought $30 million in bonds issued by Techo International Airport Construction Company.

Opportunity

Three startups awarded in Digital SME Accelerator Programme - Khmer Times Three startups have been awarded in the Digital SME Accelerator Programme of the Techo Startup Centre, according to the Ministry of Economy and Finance.

សូមបួងសួងអោយប្រជាជនកម្ពុជា ទាំងអស់ បានជៀសផុតពីជំងឺ កូវីដ១៩​នេះឆាប់ៗ ដោយអនុវត្តតាមការណែនាំរបស់ក្រសួងសុខាភិបាល។
1- ពាក់ម៉ាស់
2- ឧស្សាហ៍លាងដៃអោយស្អាត
3- រក្សាគំលាតសង្គម
4- កុំព្យាយាមជួបជុំ
5- មិនគួររកសេវាផ្លូវភេទក្នុងតំណាក់កាលនេះ​ទេ(ហានិភ័យណាស់) បើយល់ល្អសម្រាកខ្លះសិនទៅ 😂

Forest Interactive Cambodia ដាក់សម្ពោធន៍ដំណើរការប្រព័ន្ធសេវាកម្មបញ្ជាទិញអនឡាញ Wallet Codes ភ្នំពេញ ថ្ងៃទី១៦ ខែវិច្ឆិកា ឆ្នាំ២០២០៖ ថ្ងៃនេះ ក្រុមហ៊ុន ហ្វរ៉េស អ៊ិនធឺអ៊ែកទីវ ខេមបូឌា (Forest Interactive Cambodia) បានសម្ពោធ...

មាននឹកខ្ញុំទេ ?
ខ្ញុំស្ទើតែបាត់បង់ពីផែនដីនេះទៅហើយ
បើបងប្អូនណានៅមាន សូមថតហើយផុសក្នុងខាំម៉ិនមួយមក។