Ubuni Creative Center

Here is a hard truth about the creative industry: we have built a culture that rewards the appearance of knowledge.

But knowledge that never becomes action is not wisdom. It is inventory. And inventory, in a business, is a liability you are paying to store.

https://open.substack.com/pub/alvasonguru/p/the-creative-who-does-nothing-and?utm_source=share&utm_medium=android&r=70d119

African Creative Economy Pipelines and Power Dynamics | Tope Sanni, MBA posted on the topic | LinkedIn When I talk about pipes in the creative economy, I’m talking about the pathways that move creative work from idea to audience and from audience to income. These are the systems that allow value to flow. They are the routes through which creativity travels, and the checkpoints where power accumulat...

African Creative Industries Attract $3B in Funding | Maurice Chapot 👾 posted on the topic | LinkedIn The African creative industries are sitting on a serious pile of money.💰 Roughly $3 billion has been committed to the ecosystem over the last two years. A big chunk of that ($2 billion) comes from Afreximbank, pledged over the next three years for sectors like film, music and fashion. Aside this ...

Welcome to the family, @KenyaBarris 🤝🏾 We’ve partnered with Kenya Barris to launch REVOLT Labs 🔬🧪 where he joins as Vice Chair, helping creators turn original ideas into premium, scalable IP and expand beyond platforms into full-scale media businesses. A new chapter for creators is loading!

Akunna Cook (@akunnacook) launches the $50M Next Narrative Africa Fund (@nextnarrativeafrica) to invest in African filmmakers and support groundbreaking local productions. This fund will empower both emerging and established creators, fuel Africa’s film industry, and bring the continent’s stories to audiences around the world. Africa’s stories are finally getting the global stage they deserve. For the full story on Akuna Cook’s $50M Next Narrative Africa Fund, visit our website. Link in bio. Credit: @acunacook w/ @nextnarrativeafrica Highlighting Women’s History for Women who are making History! 💐 #HappyWomansHistoryMonth

Rapper King Kaka's Kaka Empire Music Label has entered into a strategic partnership with Universal Music Group East Africa, marking a new phase in their collaboration. Kaka Empire, Kenya's recording and management label behind some of the most influential local artists, has played a defining role in shaping contemporary East African music. Through this partnership, the label will now work alongside Universal Music Group East Africa's infrastructure and industry expertise to support upcoming releases while preserving the creative direction that has defined King Kaka's career. King Kaka's journey has been built on music with purpose: stories rooted in real life, social commentary, and cultural reflection. His work continues to set the bar for lyrical depth, longevity, and cultural relevance within the region's evolving music landscape. The partnership reflects a shared commitment to strengthening the presence and continued growth of East African music. By combining Kaka Empire's creative leadership with Universal's distribution network and strategic support, the collaboration aims to further elevate the region's sound and connect it with broader audiences.

How these Kenyan creatives mint millions from AI Kenyan creatives have discovered that artificial intelligence is not just a futuristic buzzword but a new revenue stream enabler. More on businessdailyafrica.com

The Diaspora Dividend: Africa's Most Loyal Audience Is the Least Monetised | Ifeoma 'Oma Areh New piece in The African Microdrama Brief. Over 70% of Nollywood's YouTube views come from outside Africa. The diaspora is already the majority audience, and because of RPM differentials, almost certainly the majority of producer income too. So why is there still no microdrama product built specific...

Film Incubation vs Production: Structuring Capital for Success | Bibhabari Rath Assudani posted on the topic | LinkedIn 🎬 Film Incubation vs Film Production – The Difference Nobody Talks About Most filmmakers think they need production.They actually need incubation. And that misunderstanding is why capital never comes. Film Production is ex*****on. Film Incubation is architecture. Production asks: • Who is the...

Canal+ Shuts Down Showmax Amid Financial Losses | Marie Lora-Mungai posted on the topic | LinkedIn Canal+’s decision to shut down Showmax makes financial sense. And yet, it might still be a mistake. In its official statement, Canal+ said the service’s annual losses had become “unsustainable.” The French operator and new Multichoice owner framed the phase-out as part of a broader logic of ...

Kenyan Film Industry Shifts to Independent Production | Kimani Munene wa Mugwe posted on the topic | LinkedIn Kenyan film has been hit hard, It's not death but a market shift to independent film making which requires much more than pitching a story and a budget. Film roles will be more defined, and we shall see the rise of EPs and more entrepreneurial producers. Directors must deliver excellent interpretati...