OG+A

Is native advertising just another 'False Messiah' or does it have the potential to efficiently attract potential customers? Check out this interesting read for insights.

How to succeed in native advertising Dale Lovell of Adyoulike explains how to embrace native advertising in your business and how to deal with objections to the vastly growing native advertising industry.

As you constantly ideate your concepts, here are tips to help you get to the heart of the problem you're trying to solve.

Design thinking and lean startup concepts to make your team more agile. Here is a summary of some of the reference material I have found most useful in exploring design thinking and lean start-up concepts

Great design is not about organizing chaos, but eliminating it altogether. Here are some insights on creating great user experiences for your brand

5 Rules for Creating a Compelling User Experience for Your Customers User experience design is a journey, not a destination. Constantly iterate and improve or you’ll fall behind.

If you're constantly trying to discover the treasure that lies just up ahead, then you definitely need check this out!

Why foresight beats hindsight The word 'effectiveness' is used to refer to some future measurement of what is happening now, But real effectiveness can only come from having so vivid an idea of what will exist tomorrow, that it drives the decisions you make today.

The thing about design and creativity is that anyone can do it, with the right type of thinking.

Infographic: Design Thinking Is Improving Customer Experience and Getting Results for Brands It’s also positively affecting creativity and the workplace.

Have a look at this series of 'before and after' images of the
OG+A website if you're wondering how it looked like before. Visit the website on www.oga.co.ke.

The making of OG+A 2.0 . Check out the link to see how it happened.

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