Edgency Creative

No one wants to be motivated when they’re already struggling. So Tala asked us to find the right way to talk money in the murky waters of a tough January. Scroll through to see how we brought their Jaa-nuary campaign to life.
Have a brief that needs hands attuned to culture? Come find us.

Love and food have always been in the same group chat. We just made it official. This was about turning everyday cravings into something a little more human, a little more felt.
Want to build something Edgy with us?

DVC produced in collaboration with
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Talent 3: .waime
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At Edgency, we like questions that start with “What If...” For this season, we wondered what if advertising existed as we know it back in the days we now know as Easter? We ended up having a bit of fun. 😂
What brand do you think we missed out on?

Eats a love affair when brave brands want to push themselves to the edge. We loved cooking up, and delivering this with the absolute chefs at Uber Eats Kenya. Want us to make something edgy together?

Another great collaboration with . Now streaming.

Second slide, a still I shot a few years ago. First slide, an animation of The Cap'n tossing an ice cube into the glass. All it took was a prompt and a few seconds.

This would have cost my agency thousand of dollars to get this done by a 3rd party talent. Not to mention the amount of time and energy with all the back and forth.
I'm truly torn.

Moving Still.

⚠️ Disclaimer

This image is used for illustrative and creative purposes only. I am not affiliated with, endorsed by, or sponsored by Captain Morgan, Diageo, or any of their subsidiaries or partners. All trademarks, product names, and brand imagery appearing in this post are the property of their respective owners. The use of this image does not imply any association, approval, or sponsorship by the trademark holders.

Show me who you surround yourself with, and I'll show you who you are. We're proud to be surrounded by bad ass winners who are not afraid to push the edge. Congrats and the whole Subterranea team. And of course, for believing in Kenyan talent and letting us do what we do best. This is the Edgency.

When you're late to the party but you still walk in with Monster Energy. Here's how saw the 100 men vs. Gorilla debate from the lens of a dream client. . Please don't sue our asses. We'd love to work with you.

Art Director Extraordinaire left no crumbs on this one.
Copy:

"This is a mock advertisement for demonstration purposes only. The products and services shown are not currently available and are not offered for sale. This ad does not constitute an endorsement of any particular product or service."