Image Matters

We are very proud of the work we have done for Jersey’s only charity focused solely on supporting Islanders with sight impairment, EYECAN.

All versions of their website are completely accessible to sight impaired users. From contrasting colour combinations to closed captions on images and videos, our team has worked alongside EYECAN to ensure that they are truly inclusive.

A great time at JB's Brewhouse yesterday interviewing Marcus and Ana Calvani, Co-CEO's of Jersey Hospitality Association.

We had a lot of fun chatting about their personal backgrounds and Industry experiences for an upcoming thought leadership series we are producing.

There is still a lot more footage to be shot for this particular piece but we're looking forward to getting all the content together for distribution.

We're very grateful to Marcus and Ana for taking the time to sit down and speak to us for this project. We'd love to hear from any other industry leaders who are interested in contributing some time to this series.

Good fun today chatting with Marcus and Ana shooting as part of our upcoming thought leadership series.

Our team really enjoys working with Martial Arts & Fitness Academy, Blood Fitness. We have put together their promotional materials as well as worked on their branding for them.

Have a look at more great print work we have done for clients - https://imagematters.agency/portfolio/

We recently interviewed Chris, EYECAN's Rehabilitation Officer, and the rest of the community team for a series of upcoming videos about them.

We're looking forward to showing you the final results!

The Latest on Twitter's Blue Tick Saga // Image Matters

Not sure whats going on since the Musk Twitter takeover?

Have a look at this week's blog about what the current situation is with Twitter's blue ticks:

The Latest on Twitter's Blue Tick Saga // Image Matters - https://imagematters.agency/social-media/twitters-blue-tick-saga/

The Latest on Twitter's Blue Tick Saga // Image Matters The iOS app no longer supports the Twitter Blue membership, which converted the social networking site into a refuge for scams.

A little peek behind the scenes at the production of the Haute Vallée School promotional video, shot in the fantastic Vallée Theatre. 📹🎭

Filmed just last week, the finished piece was edited and produced in our studio in record time. Ready to be shown for the first time at the school's parents' evening tonight!

Post a new story that includes a poll sticker! 🤯

Polls are not only useful but also fun to participate in! You may increase the likelihood of responses from your audience by making your stories entertaining, interesting, and applicable to their experiences. The more responses you receive, the more people will read your stories.

5 Undeniable Facts About The Power Of Video Marketing // Image Matters

If you have ever doubted the power of video marketing, then you need to read these impressive facts that prove why you need to start making use of video marketing. 📽️

5 Undeniable Facts About The Power Of Video Marketing // Image Matters 5 mind-blowing facts that prove why you need to start making use of video marketing.

Looking for a simple hack to increase your engagement on Twitter?

Instead of retweeting your tweet to get it back to the top of everyone's feed, rather reply to it with a new one or a follow up question.

Twitter will show the most popular tweet and the two most recent replies.

Gen Alpha - Changing the Game for Marketers // Image Matters

We all know that Gen Z is the youngster target market that most brands are trying to garnish attention from, depending on their products and services of course, but a brand-new generation is anticipated to change the marketing scene radically in the next few years.

Read more about Gen Alpha and their predicted preferences in our latest blog:
https://imagematters.agency/digital-marketing/gen-alpha/

Gen Alpha - Changing the Game for Marketers // Image Matters A brand-new generation, Gen Alpha, is anticipated to change the marketing scene radically.

⭐ WE'RE GROWING! ⭐

We have an exciting opportunity for a Digital Marketing Executive to come and join our growing team. If you have a passion for digital marketing, social media and creative content production get in touch, we'd love to chat!

Job Description:
https://imagematters.agency/staff/join-the-team/

Apply on Linkedin:
https://lnkd.in/dgDUtzcj

Looks like LinkedIn has been working hard to make their user's experience even better!

With a new "Focused Inbox" user interface, LinkedIn hopes to assist users to better manage their LinkedIn inbox by filtering out more of the junk. This feature will effectively redirect less important communications into an "Other" tab in your LinkedIn message stream.

In addition, with a new separate "Jobs at your company" feature in the Jobs tab that will highlight recently advertised openings inside your organisation, LinkedIn is now aiming to help users locate possibilities within the business they already work for.

Our team looks to engage with our clients beyond the conventional agency relationship, becoming a partner to your team and company, with a single common goal – to grow your business.

Give us a call so we can get started on an action plan for your brand - 01534 280888.
https://imagematters.agency/

🎥👀 A quick behind-the-scenes picture taken at a recent corporate video shoot. We interviewed several members of their staff on camera before spending a fun afternoon following them round their offices to capture some beautiful B-Roll.

We've obviously seen the final product already and are so proud of the video series we produced together. With three, separately themed, corporate promos and a full series of shorts for social media in the works, we can't wait to start showing these videos off!

Video boosts conversions and sales 📽️

It is an excellent format for informing, educating and conveying huge amounts of information in a short period of time.

#Facebook

After serving and guiding her people so faithfully for most of her life, may our Queen finally rest in peace.

The difference between organic social media posts and paid social media posts is simple. The first is posted for free, while the latter is shared with spend behind it to help reach a larger audience.

Both types of social media can work very well together, but it is important to find the right balance between the two.

Make sure to use the 3H Model in your content strategy:

Hero - Content to reach a wide audience that raises awareness about your business brand, often just published a few times a year.

Hub - Content thats created on a regular basis to present a new perspective on your target audience's main interests.

Hygiene - Always-on, daily content that a new audience is actively searching for.

In addition to sharing updated data on the number of individuals signing up for Snapchat+, Snapchat has introduced a few additional features to its Snapchat+ subscription plan.

Users can now access a number of add-on features for $3.99 per month, including the option to designate a certain person as "your #1 best friend."

Subscribers will also have access to:
'Priority Story Replies'; 'Post View Emoji' and some new Bitmoji backgrounds.

Visit https://www.socialmediatoday.com/news/snapchat-announces-new-features-for-snapchat-provides-insights-on-snapcha/629631/ to find out more about these latest features.

The 3H Model for creating content // Image Matters

Check out our latest blog - https://imagematters.agency/digital-marketing/3h-model-for-content/

The 3H Model for creating content // Image Matters We take a look at the different aspects of the Hero, Hub, and Hygiene model for marketing content.

🌸 🌺 NOT LONG NOW! 🌺 🌸

Good luck to everyone involved with Jersey Battle of Flowers today!

From the exhibitors to the organisers and everyone in between, you've all worked hard and been very patient for the past THREE YEARS. It's all led up to today. The stress is over, now it's the fun bit!

Have a great day!

We believe the culmination of our collective expertise and talents is what makes each day in the agency enjoyable and successful.

YouTube is, without a question, the most popular platform for uploading and sharing videos online, so it's no surprise that it currently has the biggest advertising reach of all the social media platforms.

Consumers often mistake advertising and content marketing as one and the same, but there are actually some fundamental differences between the two.

Advertising takes place when a business pays to get its message out to a target audience.

Marketing encompasses all parts of advertising, as well as the research required to correctly present a brands' message, price their goods and services competitively and analyse the efficacy of all related initiatives.

4 hot advertising topics // Image Matters

In this week's blog we take a look at some of the most talked-about topics in advertising right now. 📢👥

https://imagematters.agency/digital-marketing/4-advertising-topics/

4 hot advertising topics // Image Matters Thanks to the pandemic, the advertising industry, unsurprisingly, took a substantial knock, with ad spending plummetting for a good part of 2 years. However,

Instagram should be an essential part of your social media marketing plan. It's a proven platform for personalising brand engagement. And since the pandemic, it's evolved to cater even more for businesses that ever.

Let's introduce you to our Creative Director, and design wizard, Jason Bourgeois.

With 20 years experience in creative branding and corporate identity, Jason heads up our creative department, directing and producing both photographic and video content for clients.

His priority is creating and managing artwork for clients’ projects, in both print and digital, as well as producing brand concepts.

Visit https://imagematters.agency/staff/jason-bourgeois/ for more information about Jason.

The days when LinkedIn was thought of as merely a dull CV database are officially long gone.

The business orientated platform has grown into a vibrant global community of more than 500 million users, with more than 100,000 new users joining the network every day - 20% of whom are senior-level decision-makers and influencers.

5 reasons to get on the TikTok train // Image Matters

Check out our latest blog where we take a look at 5 top reasons why most brands should get on board with marketing on TikTok - https://imagematters.agency/social-media/5-reasons-to-get-on-the-tiktok-train/

5 reasons to get on the TikTok train // Image Matters TikTok's popularity has undoubtedly increased over the past few years. In fact, it was the most downloaded app of 2020.

Rowan, hard a work, making sure our clients are regularly updated on the status of their brand's digital marketing performance.

We have designed some beautiful grid layouts for Vallorie Design's Instagram page. An Instagram grid (also known as an Instagram puzzle) is created by adding interconnected posts to your feed so that all the images blend together to form one stunning image.

To view more of our work, please visit https://imagematters.agency/portfolio/.

Even though podcasting is a fairly young industry overall, it's clearly becoming more and more important for businesses to get on board with audio marketing.

According to current data, 75% of those who work from home, stream music at least once a week and even more people are likely to adopt this hybrid work model, as they continue to adapt to life since the pandemic began.

Michael briefing the team on the content strategy for a new client, which aims to bridge the gap between the products and services our clients sell and the desires of their customers.

We have been working on all aspects of digital marketing for financial and taxation services firm, R&H Jersey.

Take a look at a few of the projects we've worked on with them so far:
https://imagematters.agency/portfolio/rawlinson-hunter/

5 things that make LinkedIn great // Image Matters

Read our latest blog about why Linkedin is still one of the best platforms to build and engage with your professional network.

https://imagematters.agency/digital-marketing/5-things-linkedin-great

5 things that make LinkedIn great // Image Matters The days when LinkedIn was just a CV database are long gone. It has grown into a vibrant global community of more than 500 million people.

Twitter is still a great tool for building a following and sharing information to your audience. Although it may frustrate some, the character restriction really helps to create quick-and-effective adverts, which PR teams and marketers use very effectively to create brand.

We are super proud to be branding and developing Advisa Wealth's new Corporate division - from brochures to webpages, this partnership has kept us busy!

We have been working with all aspects of Advisa's digital marketing since the beginning of last year.