Vitamina C

General Sales Meeting Conference is taking place in Barcelona this year. We cannot wait to share with you all the amazing news to come. So, stay tuned!

A dynamic week in Riva del Garda during the Bike Festival: Vitamina C welcomed European media to discover the latest innovations from ALÉ Cycling, Pirelli and Rudy Project.
We were pleased to host around 40 journalists, bloggers, and content creators from Italy, Germany, and the UK, who dedicated their time to exploring the new products and technologies introduced by the three brands.

Our sincere thanks to all the media who joined us.

For more information and product testing opportunities, get in touch 👉 [email protected]

To all the brands that choose us each year as their communication partner, and to all the journalists with whom we exchange information on a daily basis, we extend our sincerest wishes for an outstanding 2026.
May it be a year of stories to tell, news to share, and milestones achieved.

Diletta, Claudia, Arianna, Chiara and Daniele wish you a happy 2026.

Nice Xmas idea! 💡

Ti portiamo dentro Nabico: scopri come nasce la nostra edizione dedicata al Natale, curata nei minimi dettagli✂️ #nastromanubrio #handlebartape #Lenkerband #bicidacorsa #rennrad #customcycling #baaw #cyclinggifts

A heartfelt thank you to the journalists from 15 leading European optical media outlets who took the time to visit the Rudy Project booth at Silmo Paris together with Vitamina C.

If you’d like to receive details about the new collections unveiled at the show, feel free to reach out 👉 [email protected].

THOK E-Bikes has launched TK02 S, the new generation of the aluminum enduro family with Bosch motorization.

The TK02 S completes the brand's offering for those seeking performance and versatility on any terrain. With 170 mm of front and rear travel, mullet setup, and modern geometry, it maintains the brand's iconic DNA—focused on performance and fun—while introducing the latest generation of technical solutions.

Interested in a test ride? Contact us 👉 [email protected]

Remote bike repair – does it really work? proves that it does.
The company is offering free trial access.
Try it for free in September (link in comments). See for yourself how it works.
In exclusive 1:1 sessions, journalists and online bicycle sellers will personally meet what may be Germany’s very first remote bike mechanics.

Interested in knowing more? Contact us 👉 [email protected]

ALÉ Cycling is proud partner of the Lloyds Tour of Britain 2025. The Italian company is once again the official supplier of the leader jerseys for both the women’s and men’s races, reaffirming its commitment to supporting professional cycling at the highest level.
The official Lloyds Tour of Britain jerseys are part of the brand’s PR-R collection, specifically engineered for elite cyclists.

Interested in testing Alé jerseys or learning more about partnerships with professional cycling? Contact us 👉 [email protected]

Vitamina C is attending the Italian Bike Festival to meet journalists and show them the novelties of ALÉ Cycling GREGARIO cycling development lab Nabico Pirelli Q36.5 Absolutely Equipment Rudy Project TENWAYS EBike and THOK E-Bikes

If you don't have an appointment already scheduled, contact us here 👉 [email protected]

Busy week in Chamonix, on the occasion of the UTMB: Vitamina C accompanied the European press to meetings with CamelBak Compressport Inov-8 and Rudy Project presenting the latest trail running technologies and products.

Our thanks to all the media who attended. For further information and product tests contact us here 👉 [email protected]