Cappelli Identity Design

We recently explored a playful direction for the brand identity of one of our partners in the tour operator industry.

We imagined the many personalities of traveler as animated musical instruments, each with its own rhythm, character and story.

Meet The Adventurous Clarinet. 🎶

Always curious. Always on the move. She’s the kind of traveler who takes the scenic route, embraces the unexpected and knows the best adventures are the ones you never planned.

Illustration by

Thank you World Brand Design Society for featuring our rebranding project for Fondazione Adriano Olivetti.

Developed through our Dynamic brand methodology, the new identity takes shape through a lettering-based approach, reinterpreting the Foundation's symbolic heritage in a contemporary visual language.

Discover more in this article 👉 https://worldbranddesign.com/fondazione-adriano-olivetti-a-dynamic-brand-for-the-olivetti-legacy

L'ultima prima della pausa estiva ti sta aspettando!

❝So We Design❞ numero #25 racconta il design come gesto di trasformazione continua, tra resilienza e nuove opportunità.

Scopri visioni, progetti e connessioni che ci hanno accompagnato in questi ultimi mesi. ➡ https://www.linkedin.com/pulse/il-design-come-resilienza-cappelli-identity-design-yytcf/?trackingId=sLWtaykFa5JLgqlJQhEKAQ%3D%3D

An original silkscreen print by , born from the encounter between color, memory and travel. A visual fragment of that captures the energy of an island suspended between past and future, architecture, music and everyday life.

Printed in a limited edition and signed by the artist.

Purchase it at the link in bio.

Un originale in serigrafia di Emanuele Cappelli che nasce dall’incontro tra colore, memoria e viaggio. Un frammento visivo che restituisce l’energia di , un’isola sospesa tra passato e futuro, tra architettura, musica e vita quotidiana.

Stampata in tiratura limitata e firmata dall’autore.
Acquistala su https://www.cappellidesign.com/it/shop/serigrafia-cuba-1-emanuele-cappelli/

Resilience is more than just the ability to withstand change. It is the ability to transform change into opportunity.

As members of the World Design Organization, we are proud to participate in World Industrial Design Day 2026 and contribute to the global conversation about .

Our approach and methodology help organizations build identities that can adapt, evolve, and remain meaningful in a constantly changing world.

Resilience is not about staying the same. It's about growing while staying true to who you are.

Resilience is:
• identity in motion
• turning complexity into clarity
• designing what evolves.