JustWhy

In occasione della , dal 19 al 21 Aprile siamo al Fuorisalone.it, come content-partner dell’evento THE HOUSE OF EXPERIENCE organizzato da , creative tech studio nel campo del marketing esperienziale parte del Gruppo Spencer and Lewis.

Vieni a provare l'esperienza unica ed altamente immersiva costruita insieme ad Experiency!
Sonorizzazione a cura di Mokamusic

Ti aspettiamo dal 19 al 21 aprile, in via Pietro Borsieri 41 a Milano.

>> Laboratorio Futuro è il tema dell’edizione di quest’anno della manifestazione più importante al mondo per la design industry // Dal 17 al 23 aprile a Milano.

▪️Design, tecnologia, circolarità, sostenibilità, multisensorialità si fondono per offrire al pubblico esperienze innovative ed uniche.

▫️Why in partnership con presenta in anteprima assoluta una straordinaria innovazione, un’esperienza unica basata sulle più avanzate tecnologie.

Stay tuned…

Salone del Mobile


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Recent years have taught us that making predictions is decidedly risky. That's why we prefer to design our future and we hope to make it possible together with you.

We wish you an Augmented New Year!

#2023

MEET OUR TEAM - FEDERICO BONIFATI, VIRTUAL PRODUCTION SPECIALIST

By day, Federico is the Guardian of the Kingdom of the Green Screen Direction; by night, he is a streamer of videogames. He is the director of the live 3D streaming shooting and the master of the Pose Room.

Things you don't get to see often: Why's CEO Filippo Bonifati toying with Meta new which arrived in our office just yesterday! Yet another powerful tool at our service to craft and showcase the of tomorrow.


Meta Quest

🇮🇹 Festa del Cinema di Roma ha deciso di muovere i primi passi nel Metaverso, e per comunicarlo ha preparato una suggestiva esperienza in Realtà Virtuale ideata e realizzata da Why in collaborazione con Mokamusic e Sinderesi.

Omaggio al celebre film “Guida galattica per autostoppisti” (The Hitchhiker’s Guide to the Galaxy), diretto da Garth Jennings e tratto all’omonima opera dello scrittore britannico Douglas Adams, l’utente si trova al centro di un’esperienza avvolgente e ironica da cui può osservare le gigantesche operazioni di costruzione del Metaverso della Festa del Cinema di Roma ed esserne protagonista, dando il via al surreale cantiere di quella che diventerà un’unica e incredibile esperienza virtuale.

Accessibile a tutto il pubblico dell’Auditorium Parco della Musica, il cantiere di Why vi aspetta nel foyer della Sala Sinopoli dal 13 al 23 ottobre 2022.

🇺🇸 Rome's Cinema Festival decided to take its first steps into the Metaverse, and to announce it they prepared a suggestive experience in Virtual Reality, designed and produced by Why in collaboration with Mokamusic and Sinderesi.

Inspired by the movie The Hitchhiker's Guide to the Galaxy directed by Garth Jennings from Douglas Adams' book. The user finds himself in the middle of an enveloping and ironic experience in which he can observe gigantic operations of construction of what will be the Metaverse of Rome's Cinema Festival and be an active part of it.

Open to the entirety of Auditorium Parco della Musica's audience, Why's building site is waiting for you in Sala Sinopoli's foyer from October 13th until October 23rd.

MEET OUR TEAM - TIZIANO TORRESANI, GRAPHIC DESIGNER

Tiziano is a graphic designer, and he is so in love with visual culture that he is able to juggle between 2D, 3D  and motion design. If in a moment of full creativity, do not interrupt him: he wont listen anything of what you have just told.

MEET OUR TEAM - STEFANO GOTTUSO, ART DIRECTOR

Stefano is an Art Director specialized in transforming any idea into an image. What he loves the most is doing research and changing visual standards.
If left with too much freedom, he is capable of getting lost in sci-fi worlds from which he may never return. 

MEET OUR TEAM - PAOLO SCAFFIDI ABBATE, 3D GENERALIST

Paolo is one of the newest talents to join our team of 3D artists. He focuses on real time render, mesh optimizing and world building. His apparent quietness and privateness are only overshadowed by belated trains and offline renders.

Why collaborated with Metaverse technology company Digital Village to produce the UN SDG Action Campaign to bring the Sustainable Development Goals (SDGs) into the Metaverse.

A brand-new metaverse space where players can access a new and exciting virtual world to contribute to a “wish tree” - by virtually adding messages of hopes, action, and peace to the tree.

Make sure to go check out Digital Village’s Wish Tree and to leave your message on Digital Village!

Digital Village Wish Tree - Global Week to #Act4SDGs In partnership with the UN SDG Action Campaign (a United Nations Secretary-General initiative hosted by UNDP), social multiverse creators, Digital Village, h...

MEET OUR TEAM - EMANUELE CAPUANO, 3D ARTIST

Emanuele is one of Why’s pillars: he is a 3D artist whose specialty consists in creating virtual environments. He is calm, friendly and doesn’t fear anyone… except gluten.