Formula

Formula is an Italian engineering company. We produce high-end brakes and suspension for bicycle and moto applications. This marked a return, not a beginning.

In 1972, when in Europe, and in a particular way in Italy, motocross and enduro were emerging, in Prato, Tuscany, in the heart of that Italy where the imagination of some of the greatest people in history of motorcycle industry became reality, AIM was born, a firm whose innovations will leave their mark in the world of enduro and moto cross competitions. AIM is an adventure lasting fifteen years,

studded with successes and innovations which are still used today in the motorcycle world.Towards the end of the eighties, however, a new discipline emerged globally, ready to open doors in a future that was still unknown, mountain biking. In 1987, Formula was born, devised by the same minds which had made AIM a reference in the motorcycling world, born from the same passion. The goal of this group of men and women is simple and at the same time pioneering, bringing technology of the motor world into the mountain biking one. In other words, Formula was born with the intention of becoming innovation leader.

1993 is a year which determines a rebirth in the world of mountain biking, almost year zero. Formula takes an indisputable leading role in this innovation. With the introduction of the Standard, the first hydraulic disc brake in history was created, studied exclusively for mountain bike use. At that point, the bike world changed for ever. In the years which followed the introduction of the Standard, our brakes conquered, one by one, all the most prestigious titles in mountain bike competitions. These are the years of the epic models such as Evolution, B4 and ORO. Thanks to the help of the numerous athletes who we have supported with passion and dedication, over the years we have contributed to the conquest of numerous downhill world titles. A history created from devotion and love for the racing world, an aspect of our character which we have always had. In a few years’ work, our designers achieved the aim which they had set for themselves, to make Formula brakes the milestone for the world of mountain biking, both from the point of view of performance and of quality construction. We had achieved an important goal, we had revolutionized the way to ride bikes forever.

2012, was for us, a moment to face e great, new challenge. We have always been very much involved in the world of suspensions. Since the times of AIM, our designers have worked closely with some of the greatest producers of suspensions in the world. In 1993, we produced our first shock absorbers for motorbikes. The quantity of knowledge accumulated over the years and the entry of new specialists in the Formula family marked with natural flare the next step, that of shock absorbers for mountain bikes. In the motor trial world, today, our forks are considered the milestone for the discipline. Once again, we adopted a strategy which had already proved its success in the past, bringing our motor biking background into the world of mountain biking. The success obtained from entering the mountain bike suspensions world marked a new horizon for us, which led us to take on the production of a wider range of mountain bike components. Made in Italy is a brand which we use with pride, and we exemplify it in the deepest sense of the word. Made in Italy means joining the great tradition of Italian engineering. Leonardo Da Vinci, the first engineer in history, was born and raised just a few kilometres from our general headquarters in Prato. This history can be felt in the air, we are children and heirs of that tradition of Italian designers who for centuries have innovated in all technical fields and continue to do so today. We are what we are today because we are aware of the road which has brought us here.We have thought of, devised, and taken on challenges, we have got our hands dirty, we have made mistakes, we have started again and we have achieved results which at one time would have been unthinkable. In this way, we will continue to innovate today, still following an age-old lesson, but still at the same time, avant-garde.

“Wisdom is the true daughter of experience” – Leonardo da Vinci

26/03/2026

We don’t make products to score points on a spec-sheet, we build them to perform on the trails. So when included the Selva V in their enduro fork grouptest, we were curious to see how our philosophy - and fork - would measure up against the rest of the field.

Tespilot did their usual thorough job with the review, so for a real insight into how the Selva V performs, check out the link below. Spoiler: we think they liked it.

https://www.rideformula.com/stories/testpilot-selva-v-review-2/

📸 Testpilot/Jens Staudt

23/03/2026

Luke Clayton’s very tidy SantaCruz Bicycles Bronson. ✨

Looks good and, judging by what we’ve seen, goes even better. Luke’s running:

🟣 Selva V fork
🟣 Mod shock
🟣Cura 4 brakes

📸 and sparkling components courtesy of the good people at Burgtec. 💜

19/03/2026

Do more pistons always mean more power? 🤔

After nearly a year of testing, n-1’s James Huang is ready to come to some conclusions on the Cura X brake. How does our lightest two piston brake stack up against its peers - and the four piston competition?

https://www.rideformula.com/stories/n-1-cura-x-review/

📸 / n-1

20/02/2026

Well, well… 👀

The Selva V has just been given a huge thumbs up by 👍

They say that with its responsive damping, precise yet comfortable feel and great value the Selva V proves itself as a serious contender for being your next enduro fork 👏

The only way we could be happier with the review is if they’d used a picture of the right fork, but we’ll let that one slide 😉

Hit the link to check out the article 🔗

https://www.rideformula.com/stories/selva-v-impresses-mountainbike-magazine/

Formula Compression Tuning System – Suspension-Voodoo at your home — Testpilot.bike

09/12/2025

Testpilot takes an in-depth look at our Compression Tuning System. If there's anything you've ever wanted to know about CTS, it's probably covered here. And if it's not, drop a message below and we'll answer it.

Formula Compression Tuning System – Suspension-Voodoo at your home — Testpilot.bike A suspension setup perfectly matching your riding style? Imagine one that is even adaptable to different trails and different bikes. Normally, that can require tinkering, shim-stack knowledge, or sending your suspension to a tuning service. For many riders, that’s either intimidating or simply too...

31/10/2025

Luke Clayton puts the Selva V to the test with some big moves in big mountains.

ALPINIST x LUKE CLAYTON Alpinist was created by Luke Clayton and James Emmerson in the french alps during summer this year. After being given the support they needed by Formula and ...

Ha RIVOLUZIONATO la MTB dalla TOSCANA! i segreti del successo di Formula

27/10/2025

Take a tour of the Formula factory with Matteo Corvo and find out more about how we design, test, manufacture and assemble your favorite components.

Ha RIVOLUZIONATO la MTB dalla TOSCANA! i segreti del successo di Formula IL PRIMO FRENO A DISCO PER BICICLETTE E' ITALIANO... E VIENE DA PRATO!Formula nel 1993 stravolse il mondo intero con un componente che rivoluzionò la storia ...

20/08/2025

BLISTER’s David Golay has been testing the new Selva V and his final review is now live.

“If you want 170+mm of travel without the weight and stiffness of the bigger options, the Selva V is one of the few remaining options — and a genuinely good one, rather than just being the default answer.”

Full review 👉 https://blisterreview.com/gear-reviews/formula-selva-v

📷 David Golay / Blister Review

Formula Selva V | Blister Formula has a new version of their Selva All-Mountain / Enduro fork and is has some interesting features that set it apar.

17/07/2025

You can't beat the violet vibes! 😎💜✌️

Bye Bye Lyrik? First Ride on the Formula Selva S – And WOW.

07/07/2025

Mike Rides Bikes gives his first ride impressions of the Selva S on some of the finest trails in Tuscany:

Bye Bye Lyrik? First Ride on the Formula Selva S – And WOW. After years of riding RockShox forks – from a ZEB Ultimate to the latest Lyrik with Charger 3.1 – I thought I knew what to expect. But then… the dreaded crea...

03/07/2025

Is your fork giving you everything?

Formula forks come with all the accessories, tools and consumable you need for set up and servicing in the box.

There are no hidden costs for pumps, tools and oil. Two Compression Tuning System valves are also included, so you can easily tune the fork to your trails - no expensive re-valve required.

Find out more here: https://www.rideformula.com/stories/everything-included/

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