ThinkingAbout

L’esperienza utente è il cuore del progetto digitale di Aleví Milano.
Abbiamo sviluppato un approccio tailor made, capace di raccontare il brand attraverso uno storytelling coerente e coinvolgente, valorizzando al massimo le caratteristiche di ogni modello. Le Product Detail Page dedicate sono state progettate per esaltare i dettagli delle calzature, creando un percorso d’acquisto intuitivo e immersivo.
Un’attenzione particolare è stata rivolta al mobile, il canale principale per le clienti del brand, e all’integrazione di contenuti social e celebrity che rafforzano la brand identity e avvicinano la community digitale.

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User experience lies at the core of Aleví Milano’s digital project.
We designed a tailor-made approach, crafted to tell the brand’s story through consistent and engaging storytelling while highlighting the unique features of each product. Dedicated Product Detail Pages were developed to showcase the craftsmanship of every model, offering an intuitive and immersive shopping journey.
Special focus was placed on mobile-first design, the key channel for the brand’s clients, and on the integration of social and celebrity content, strengthening the brand identity and building an even closer connection with the digital community.

Siamo felici di annunciare la nuova collaborazione con Aleví Milano, il brand di calzature di lusso che unisce l’eccellenza dell’artigianato italiano a uno spirito cosmopolita e visionario.
Fondato nel 2019 da Valentina Micchetti e Perla Alessandri, Aleví Milano si è affermato rapidamente sulla scena internazionale, conquistando boutique e department store prestigiosi, oltre a celebrities e icone di stile in tutto il mondo. Oggi il brand inaugura una nuova fase di crescita grazie alla partnership strategica con il Grupo Bal, realtà leader nel retail guidata da Alejandro Baillères, con cui ha recentemente aperto la sua prima boutique monomarca a Porto Cervo.
Un’estetica sofisticata, un design impeccabile e un’identità inconfondibile rendono Aleví Milano un punto di riferimento nel panorama del lusso contemporaneo.
Accogliere Aleví Milano nel nostro portfolio clienti segna l’inizio di un percorso entusiasmante, dove creatività, strategia e innovazione digitale si uniranno per supportarne l’espansione globale.

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We are pleased to announce our new collaboration with Aleví Milano, the luxury footwear brand that blends the excellence of Italian craftsmanship with a cosmopolitan and visionary spirit.
Founded in 2019 by Valentina Micchetti and Perla Alessandri, Aleví Milano has quickly established itself on the international scene, securing placements in prestigious boutiques and department stores, as well as gaining the attention of celebrities and style icons around the world. Today, the brand is entering a new phase of growth thanks to its strategic partnership with Grupo Bal, the leading retail group led by Alejandro Baillères, with whom it has recently opened its first monobrand boutique in Porto Cervo.
With its sophisticated aesthetics, impeccable design, and unmistakable identity, Aleví Milano stands as a true reference point in contemporary luxury.
Welcoming Aleví Milano into our client portfolio marks the beginning of an exciting journey where creativity, strategy, and digital innovation will come together to support its global expansion.

We are proud to announce that the corporate brand portal for Mirage has been awarded Bronze at the Lovie Awards in the Best Practices category.

For us, this recognition celebrates a digital project where attention to detail and user experience come together seamlessly.

We are honored to announce that the corporate brand portal for Mirage has won the German Design Award for Excellent Communication Design – Web.

This recognition reflects our dedication to crafting digital solutions where design and user experience meet innovation.

reative direction and content production for
“CARTOLINE” Spring Summer collection 2022


Thanks to:
Co Art direction
Ph
Ph asst
Styling
Styling asst .sopelsa

Shooting location .daniele

Society Limonta FW20—21 Collection “The Inner Garden”.
Catalogue design.
Client
Creative direction and co-art direction
Art direction
Ph
Ph asst .mandolini
Styling
Styling asst
Floral design and Nido design
Video
Copywriter
Shooting location

A single platform for Boffi|DePadova brands. It is the perfect communication tool to present the group’s novelties, its concepts, materials, partnerships, designers.
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A single platform for Boffi|DePadova brands. It is the perfect communication tool to present the group’s novelties, its concepts, materials, partnerships, designers.
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​.
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