Parma Incoming

Parma Incoming

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Tour operator and DMC specialized in opera, food, culture and team building experiences in Parma

Parma Incoming Travel is the leading incoming tour operator in Parma for tourism related to opera, food and culture in Parma, Emilia Romagna and Italy. With our MICE Division we are a reference point for conferences, conventions and incentives. Since 2001 it is distinguished by its high level of competence and professionalism with which it organizes emotional musical, cultural and food&wine tours

30/07/2026

Eight professionals. Different generations. One shared passion: tourism!

At Parma Incoming, some of us have been working in tourism for many years, while others bring fresh perspectives and new ideas. Some know the territory like the back of their hand, while others love telling its story through new languages, tools and ways of communicating.

What brings us together? A passion for travel, for people, and for Parma.
Every day, we combine experience, creativity and enthusiasm to welcome visitors from all over the world and help them fall in love with our city.

We are the Parma Incoming team! ✨

21/07/2026

Have you ever attended a private concert in the home of an opera legend? 🎶

In the heart of Parma, Northern Italy, the Fondazione Renato Bruson opens its doors for an unforgettable journey into the world of opera!

Begin with a guided tour through stage costumes, photographs, awards, and personal memorabilia that tell the extraordinary story of Maestro Renato Bruson, one of the greatest baritones in opera history. Then, take your seat for an intimate private concert, where talented young musicians bring the Maestro's artistic legacy to life in a truly unique setting.

Whether you're an opera enthusiast or simply looking for an authentic cultural experience, this is a rare opportunity to discover Parma from a truly exclusive perspective.

✨If you would add this unforgettable experience to your trip to Italy, contact us!

Photos from Parma Incoming's post 23/06/2026

The world calls it the King of Cheeses! 👑

Parmigiano Reggiano is born from a unique territory, centuries-old traditions, and the expertise of cheesemakers who transform a few simple ingredients into a world-renowned excellence every day.

To discover the story behind every wheel, visit the Parmigiano Reggiano Museum in Soragna Musei del Cibo di Parma, just a few minutes from Parma. Here, historical tools, vintage photographs, artifacts, and immersive installations bring centuries of cheesemaking heritage to life.

A must-visit destination to experience one of the most authentic symbols of Italy’s Food Valley!

12/06/2026

✨ One night. One thousand guests. Endless emotions. ✨

On 8 September 2026, Parma will once again host the CenadeiMille: an extraordinary table stretching over 400 metres through the heart of the city, celebrating the finest excellence of Italy's Food Valley.

The star of the 2026 edition will be Chef Gennaro Esposito, holder of 2 Michelin Stars, who will create the first course of this unique evening dedicated to Italian haute cuisine. Enhancing the experience will be a four-course menu crafted by some of the region’s leading culinary institutions: Parma Quality Restaurants ALMA la Scuola Internazionale di Cucina Italiana and CheftoChef Emilia Romagna Cuochi.
Each course will be paired with prestigious wines from the Franciacorta Consortium, official partner of the 2026 edition.

Choose between 1 to 3-night stays and combine the event with guided city tours, cultural experiences and gastronomic visits to Parmigiano Reggiano dairies and Parma Ham producers.

❗ ALL OUR EXPERIENCES INCLUDE A TICKET TO THE CENA DEI MILLE 2026 ❗
📍 Link in bio to discover all the details and request information.
⚠️ LIMITED AVAILABILITY

28/05/2026

Parma raises the curtain on a new Opera Season 🎭

From January 22 to May 16, 2027, the stage of the Teatro Regio di Parma will host some of the greatest masterpieces of the operatic repertoire, in a program celebrating all the emotion of live music.

The season will feature:
🎶 Boris Godunov by Musorgskij
🎶 Rigoletto by Verdi
🎶 Madama Butterfly by Puccini

The program will culminate in May with REGIO198, a special concert honoring the 198th anniversary of Teatro Regio — a grand finale celebrating nearly two centuries of music and history.

Alongside the Chorus of Teatro Regio di Parma, the Toscanini will also perform, bringing to life productions of extraordinary artistic intensity in one of Italy’s most fascinating opera houses.

Experiencing opera in Parma, Northern Italy, means turning a performance into a complete journey through music, art, culture, and the authentic flavors of the Italian . Each tour can be personalized with selected hotels, guided tours, and food & wine experiences to discover the very best of the region. Premium opera tickets are included!

Discover the program and customize your experience in Parma with us!

Photos from Parma Incoming's post 06/05/2026

Raccontando Parma al turismo internazionale! 🌍
Ieri, a Bolgona, abbiamo partecipato a Cities Emilia Romagna, la Borsa Turistica dedicata alla promozione del patrimonio culturale emiliano-romagnolo

Un’opportunità speciale per incontrare buyer internazionali e operatori del turismo provenienti da tutto il mondo, promuovendo ciò che rende unico il nostro territorio: Parma, la sua cultura, la musica, l’enogastronomia e le esperienze autentiche che sappiamo offrire.

Il workshop ha riunito 46 tour operator specializzati nel turismo culturale provenienti da 20 Paesi tra Europa e America e 41 operatori turistici dell’Emilia-Romagna.
Noi c’eravamo, con l’obiettivo di continuare a far crescere il turismo internazionale a Parma e valorizzare sempre di più il nostro territorio!

L’evento è promosso da Confcommercio Emilia Romagna e Confesercenti Emilia Romagna ed è curato da inEmiliaRomagna APT Servizi Emilia-Romagna insieme alle tre Destinazioni Turistiche Regionali — Visit Emilia , Territorio Turistico Modena-Bologna e

04/05/2026

🎶 The grand finale of the Festival Toscanini awaits you in Parma! 🎶

Experience the emotion of the final concert on July 16th in Piazza Duomo, where the Filarmonica Arturo Toscanini, conducted by Robert Trevino, will perform “The Ring without Words” by Richard Wagner. An extraordinary event under the stars, in the heart of the historic city center.

More than just a concert: a truly immersive journey where music, culture, and authentic Food Valley flavors come together. From timeless masterpieces to local gastronomic excellence, every moment is designed to engage all your senses.

📩 Contact us to discover our dedicated packages

Photos from Parma Incoming's post 08/04/2026

The trees are growing…and today, new ones have been planted! 🌱
With the project “1 Parma Tour – 1 Tree Planted”, launched in 2024 together with Kilometroverdeparma , the goal has always been simple: to leave a positive mark on our territory.

For every group visiting Parma through Parma Incoming, one tree is planted in the city. A concrete action to:
🌿 promote more sustainable tourism
🌿 expand green areas
🌿 help reduce CO₂ emissions

In these images: the trees planted last year, now growing stronger, and the new ones planted today — dedicated to those who chose Parma and experienced it with us!

The project goes on. And it keeps growing.

03/03/2026

A spring weekend in Parma, in the heart of Emilia – where life flows at its own perfect rhythm. 🌿

History, art, rolling hills and timeless landscapes come together in a land made to be savoured slowly. Among the castles of the Castelli del Ducato di Parma, Piacenza e Pontremoli circuit, every stop feels like stepping back in time, surrounded by beauty and authentic flavours.

▶️ Watch the reel and let yourself be inspired.
📩 Contact us to design your tailor-made weekend in Parma, where culture, nature and taste blend into the perfect slow experience.

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Via Abbeveratoia, 63/A
Parma
43126

Orario di apertura

Lunedì 09:00 - 12:30
14:30 - 17:00
Martedì 09:00 - 12:30
14:30 - 17:00
Mercoledì 09:00 - 12:30
14:30 - 17:00
Giovedì 09:00 - 12:30
14:30 - 17:00
Venerdì 09:00 - 12:30
14:30 - 17:00