Dadamax
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Freestyle Embroidery on
Vintage Blazers and More
Each piece is UNIQUE/VINTAGE/REGENERATED. THE AIM OF DADAMAX IS TO GIVE NEW LIFE TO MEN'S VINTAGE BLAZERS.
Dada is an Italian designer living and working in Italy but with one foot on the Moon. She is a designer but first of all a dreamer and Her work takes inspiration especially from her dreams and visions. BLAZERS OF OUR FATHERS, GRANDFATHERS, MEN OF OUR HISTORY. CUSTOMIZATIONS AND EMBROIDERED PORTRAITS CREATE NEW STORIES AND A NEW LIFE.
26/05/2026
GRANDE FACCIA ACID
A vintage blazer recovered and rebuilt through visible repairs and freestyle embroidery.
A huge acid face appears through long loose threads — not someone specific, but a collective spirit, a guide moving through memory and transformation.
One of a kind.
Available for pre-order online.
26/05/2026
GRANDE FACCIA ACID
A vintage double-breasted blazer recovered and rebuilt through visible repairs and freestyle embroidery.
A huge acid face appears through long loose threads — not someone specific, but a collective spirit, a guide moving through memory and transformation.
One of a kind.
Available for pre-order online.
Dear Luciana,
This blazer is dedicated to you — and to everyone who carries your name.
I embroidered it thinking about that time we made Sachertorte together, and the chocolate glaze ended up everywhere in the kitchen… except on the cake.
Grande Faccia Rossa.
Vintage double-breasted blazer.
Reconstructed and left alive.
A huge face embroidered in freestyle,
threads falling from the fabric like unfinished thoughts.
Raw emotion stitched by hand.
Available in pre-order.
18/05/2026
DADAMAX was officially born in 2016 — but the seed was planted long before that.
When I was 13, I used to take old vintage clothes, cut them, stitch them, twist them into something new — because I didn’t want to wear what everyone else was wearing. I wanted clothes with a heartbeat, with a story.
In 2012, I lost my father.
Everything changed.
His blazers, his suits, his trousers — all those pieces sitting silent in the closet — became my way to stay close to him. I started to rework them, to resize them, to make them fit me, to make them alive again.
The first piece was a black blazer he wore when he married my mother.
It was an Italian 54 — I cut it down to a 40.
Then came the trousers, the jackets, the shirts. I embroidered them, bleached them, broke them open and stitched them back together, piece by piece. Every cut, every thread, was a conversation — a way to process loss, to hold love, to keep memory alive through fabric.
That’s how DADAMAX was born —
not as a brand, but as a pulse.
A fusion of past and present, of human hands and raw emotion.
Each piece I create carries that same energy — unique, unrepeatable, imperfect, eternal.
15/05/2026
Vintage menswear becomes something else when you take it apart and rebuild it with memory.
A shirt, a blazer, a tie — all coming from a different time,
a different man, a different story.
I cut, reshape, and embroider them, letting the fabric speak again in a new language.
Discover Dadamax world online and in stores.
Freestyle embroidering vintage blazers
with the faces of everyone who once belonged to them.
Acid and eternal.
Discover the world of regenerated vintage by DADAMAX.
Mi capita spesso di trovare oggetti
nei taschini interni delle giacche.
Appartenevano a chi le ha vissute prima.
A volte sono penne,
altre volte pillole per il cuore.
Questa volta, un paio di occhiali.
È vero: ogni giacca racconta una storia.
E conserva ancora un frammento dell’anima di chi l’ha indossata.
Inside the inner pockets, sometimes something
is left behind.
Pens.
Heart pills.
This time, a pair of glasses.
Every jacket has a story.
And still carries a piece of someone’s soul.
From vintage menswear wardrobes —
pieces with a past, a structure, a life.
Taken apart.
Cut. Reconstructed.
Turned into something else.
A process of deconstruction and rebirth.
Not just a second life, but a new identity.
Discover Dadamax world online and in stores.
FREE TO DANCE
Vintage ties, taken apart and reborn.
Freestyle embroidered.
Available online and in store.
Acid green thread running through the fabric.
A face breaking, falling, becoming something else.
Embroidered in freestyle.
Nothing controlled. Everything alive.
Soon available at
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Via Nilo 33/c
Naples
80134