UPM Modena spa

People don't remember spaces. They remember experiences.

In a world where almost everything can be purchased online, physical retail has a new role to play.
Today, successful stores are no longer defined by the number of products they display, but by the experiences they create.
Every material, every detail, every interaction contributes to how a brand is perceived long after the visit is over.

👉 For brands, this means designing spaces that communicate identity, engage customers and leave a lasting impression.

At UPM Group, this is the approach behind every project we deliver.
By combining retail expertise, engineering, production and on-site ex*****on, we help transform design concepts into environments that people remember.

Because the most successful retail spaces don't simply showcase products.
They create experiences worth coming back to.

What do you think will define the next generation of physical retail?
Share your perspective in the comments.

FORM:FUTURE
Crafting the future of human experience.

explores the intersection of craftsmanship and emerging technologies, reshaping how we live, experience spaces, and engage with the world.

Visitors are invited to step into a forward-looking environment, designed and built using technologies; an immersive ecosystem, inspired by the concept, brought to life through LED walls and the latest AI-powered experiences.

In retail, architecture and design, the future belongs to those capable of merging physical and digital dimensions, transforming interaction into emotion and spaces into experiences.

📆28 May
FORM:FUTURE

🕕6:00 PM
📍UPM UK
Unit 18, Old Jamaica Road Business Estate
24 Old Jamaica Road, London SE16 4AW

Quando un brand evolve, anche gli spazi devono parlare la stessa lingua.

Per Custom Group abbiamo curato un intervento strutturato di per la sede di Ponte Taro, traducendo l’identità aziendale in una presenza fisica ad alto impatto.
In particolare:
✅ nuove insegne luminose e non luminose
✅ elementi identificativi indoor e outdoor
✅ soluzioni tecniche integrate con l’architettura esistente
✅ scelta di materiali e illuminazione

L’immagine è il primo contatto tra l’azienda e il mondo esterno: attraverso soluzioni integrate di , progettazione, produzione e installazione, sa come valorizzarla.

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When a brand evolves, its spaces need to speak the same language too.

For Custom Group, we delivered a structured project for the Ponte Taro site, translating the company’s identity into a high-impact physical presence.
In particular:
✅ illuminated and non-illuminated signage
✅ indoor and outdoor identification elements
✅ technical solutions integrated with the existing architecture
✅ careful selection of materials and lighting

A company’s image is its first point of contact with the outside world.
Through integrated solutions in , design, production and installation, knows how to turn it into value.

Ieri in UPM Group è successo qualcosa di ✨speciale.

Per un pomeriggio, la nostra “Fabbrica delle Meraviglie” ha preso vita e ha aperto le porte alle famiglie di dipendenti, bambini e adulti!
Gli spazi si sono trasformati in luoghi fatti di colori, creatività e un pizzico di 🪄magia, dove i più piccoli hanno potuto scoprire e imparare i segreti della produzione di un’azienda che ogni giorno dà vita alle idee più creative!
Seguendo un sentiero di “orme di cioccolato”, i bambini hanno esplorato l’azienda alla ricerca di uova giganti, ognuna dedicata a un reparto.
Tra caramelle fuori scala e Umpa Lumpa nascosti, il nostro ambiente di lavoro si è trasformato in uno spazio da vivere con occhi nuovi, dove creatività e competenze si sono incontrate…questa volta a misura di bambino!

Un’iniziativa che punta a rafforzare il legame tra persone e azienda, valorizzando il lato umano del lavoro.

👉Buona Pasqua da tutta UPM Group: che sia piena di idee, sorrisi e nuove meraviglie!

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Yesterday at UPM Group, something ✨special happened.

For one afternoon, our “Factory of Wonders” came to life, opening its doors to employees’ families, both children and adults.
Our spaces were transformed into a world of colors, creativity, and a touch of 🪄magic, where the youngest guests had the chance to discover and learn about the production processes of a company that brings creative ideas to life every day.
Following a trail of “chocolate footprints,” the children explored the company in search of giant eggs, each representing a different department.
Amid oversized candies and hidden Oompa Loompas, our workplace turned into a space to be experienced with fresh eyes—where creativity and expertise came together… this time, at a child’s scale.

An initiative designed to strengthen the bond between people and the company, highlighting the human side of work.

👉Happy Easter from all of us at UPM Group: may it be filled with ideas, smiles, and new wonders!

At EuroShop, we demonstrated what it means to turn a vision into a competitive advantage.
The moment when 650 kg of plastic were lifted above our stand was not just a spectacle:
it was ex*****on capability, real technology, and innovation ready to be applied to our clients’ projects.

From concept to ready-to-use solutions, we turn visions into , and projects, ready to be implemented across international markets:
▫️Holobox👉for experiences, events and showrooms: 4K holographic content for activations, telepresence and showrooming
(e.g. product launches and in-store activations with immersive content and remote interaction)
▫️Mosso – large-format 3D printing👉for window displays, design elements, and custom installations
(e.g. scenographic installations and retail displays developed for international projects, from concept to production without moulds)
▫️Fast and scalable production from our hubs in and
▫️End-to-end project management, from production to installation

❗What creates a WOW effect at EuroShop turns into real results for brands:
we take concepts all the way to international rollout, adapting them to different markets, timelines and contexts.

UPM Group – your partner for retail branding

Brave Kid apre a . Uno spazio pronto a crescere.

Il nuovo store Brave Kid prende forma grazie a un intervento completo curato da , come , seguendo il progetto in ogni fase: dalla progettazione e gestione delle pratiche, al coordinamento con il team Brave Kid, fino alla realizzazione operativa dello spazio.

Impianti elettrici e di climatizzazione, opere edili, pavimenti, arredi, visual interni ed esterni, insegne e grafiche: ogni elemento è stato integrato per garantire funzionalità, ordine e coerenza con gli standard del brand.

Un lavoro che unisce tecnica, esecutiva e puntuale del cantiere, per consegnare uno store efficiente, riconoscibile e pronto ad accogliere il pubblico.

👉 UPM Group: General Contractor per spazi che funzionano.

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BRAVE KID opens in . A space designed to grow.

The new BRAVE KID store takes shape through a comprehensive project managed by as , overseeing every phase of the process: from design development and administrative coordination, to close collaboration with the Brave Kid team, through to on-site ex*****on and final delivery.

Electrical and HVAC systems, construction works, flooring, furnishings, internal and external visuals, signage and graphics: every element has been seamlessly integrated to ensure functionality, order and full consistency with the brand’s standards.

A project combining , *****onprecision and , delivering a retail space that is efficient, recognizable and ready to welcome the public.

👉 UPM Group: General Contractor for spaces that perform.

Cosa sta succedendo in ⁉️
Qualcosa si muove...
https://mosso3d.com/
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What’s happening at ⁉️
Something is moving…
https://mosso3d.com/

Lo spazio prende forma: Rinascimento apre a Le Gru.

All’interno del Centro Commerciale Shopville Le Gru di Grugliasco, il nuovo store accende un’esperienza di shopping elegante, fluida e contemporanea.

ha accompagnato il brand nella realizzazione dello spazio come GENERAL CONTRACTOR trasformando il progetto in un ambiente pronto da vivere: volumi, luce, materiali e dettagli lavorano insieme per valorizzare il concept e le collezioni.

Un altro progetto che conferma il nostro modo di fare retail: concreto, preciso, ma sempre in movimento.

👉UPM Group: costruiamo spazi che vestono i brand.

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The space takes shape: opens at Le Gru, .

Inside the Shopville Le Gru Shopping Centre in Grugliasco, the new Rinascimento store delivers an elegant, fluid and contemporary shopping experience.

supported the brand as GENERAL CONTRACTOR, turning the project into a space ready to be lived in: volumes, lighting, materials and details work together to enhance the concept and the collections.

Another project that reflects our approach to retail: precise, concrete and always evolving.

👉 UPM Group — we build spaces that dress brands.

Gruppo Teddy