WABISABI STUDIO

Time does the rest.

For Francesco Bellei, a historic winery rooted in the Modena area, we developed a rebranding designed to bring a contemporary perspective to a story built around Metodo Classico, territory and time.

The approach was simple: remove the unnecessary and let the product speak.

A minimal visual language puts bottles, grapes and landscape front and center, reflecting the same philosophy behind the wines themselves: respect for the raw material, patience and a deep connection with the land between the Secchia and Panaro rivers.

From rebranding and content creation to web design and social media management, we built a coherent identity across every touchpoint, giving Francesco Bellei a sharper and more recognisable presence without losing what has always made it distinctive.

For the 2026 edition of Electronic BBQ, we evolved the festival’s Creative Direction, refining a visual identity designed to grow stronger with every edition while remaining instantly recognisable.

Inspired by the rolling hills of Castellarano, the colours of sunset and the unique landscape surrounding the festival, we developed a modular visual system capable of expanding across every touchpoint, from digital communication and motion design to stage visuals, installations and the on-site experience.

At the heart of the project is an illustrated universe where artists, audiences and the festival itself become stylised characters.

A playful, collectible visual language inspired by contemporary toy design, transforming the lineup into a living narrative that evolved throughout the event. As each artist took the stage, their illustrated counterpart came to life across the festival visuals, turning identity into performance.

With more than 20,000 attendees, four stages and a lineup featuring Benny Benassi, Tiga, PARISI, camo 🌟, Sam Ruffillo, Euro Nettuno and many more, Electronic BBQ once again transformed the hills of Castellarano into one of Italy’s most distinctive electronic music experiences.

When it’s 38°C outside, creative direction is best served cold.

This summer, we developed a dedicated photoshoot to give Pasticceria Modenese’s artisanal gelato its own visual identity.

More than showcasing a seasonal product, the project expands the narrative around gelato, presenting it as an everyday ritual designed for different tastes, habits and occasions.

DISCO DIVA! 🪩

For the XII edition of Disco Diva, WABISABI STUDIO jumped on board as Strategic and Creative Partner, shaping the Festival’s identity across every touchpoint.

From branding and graphic design to the full communication system, we developed a visual language designed to live everywhere: across digital platforms, merchandising, signage, installations and the festival experience itself.

A coherent identity built to celebrate the history, energy and cultural impact of Disco Music. Not as nostalgia, but as a living language made of sound, style and community.

With artists and friends including Club Splendore, Euro Nettuno, Disco Bambino, .og and the legendary Tracy Spencer, this edition once again proved that great festivals are never just about music.

They’re about building a culture people want to come back to.

A living House of Memory, Culture and Appetite.

WABISABI STUDIO works alongside as Strategic and Creative Partner, shaping the Foundation’s contemporary voice across marketing, branding and social media in close collaboration with Mattia Fiandaca | Sambucofood, Communication & Project Manager at Casa Artusi.

Rooted in the legacy of Pellegrino Artusi, the father of Italian cuisine, our work translates a cultural institution into a living, recognizable language.

The starting point was a historic milestone: in December 2025, Italian cuisine was recognised as UNESCO Intangible Cultural Heritage. From there, we built a narrative around the “Decalogo della cucina di casa: 10 principles to live, cook and eat” through Artusi’s idea of good taste.

The project unfolds through the two souls of the Fondazione: “Sapere”, “Saper fare”.

Two connected dimensions that keep Italian gastronomic culture alive.

From Editorial Strategy and Creative Direction, On-site Content Production, Graphic Support and international activations, every touchpoint is designed to turn heritage into contemporary storytelling, including the packaging design created for FOODEX JAPAN 2026, where Casa Artusi curated the cultural and gastronomic proposal for the opening dinner of the Regione Emilia-Romagna mission at .

A theatre.
A world-class Hi-Fi system.
A surprise guest.
And a room built around one thing only: listening.

For VYNI | Festival Del Vino e Del Vinile and The Riff . Hi-Fi Cocktail Restaurant, we developed the branding, naming and visual identity of The Riff Listening Theatre, a format conceived to bring music back to the center of the experience.

Hosted inside the historic Teatro della Cavallerizza in Reggio Emilia, the project transformed a cultural landmark into an intimate listening environment, where stories unfolded through records, memories and conversation.

At the heart of the format was a special dialogue between , Editorial Director of il Post, and surprise guest lorenzojova, who guided the audience through the music, records and experiences that shaped his journey.

It’s to listen more carefully.

How do you turn a personality into a brand?

For , we developed a personal brand identity designed to translate Camilla Davi’s world into a coherent visual and narrative language: fresh, instinctive, outspoken and deeply connected to the land she chose to cultivate.

Starting from the foundations - logo, palette and tone of voice - we developed a complete ecosystem of assets, from wine labels and oil packaging to merchandising, signage and printed materials, shaping a coherent visual and narrative system able to translate Camilla’s personality across every touchpoint of the brand.

A contemporary agricultural brand shaped around the person behind it.

A project where branding didn’t just define the image of a Festival, but the way people moved through it. 💜

For the third edition of VYNI Festival, we led the full creative direction, building a system where branding, content and physical space worked as a single language.

Starting from the illustration work by SerenaGianoli.SG, we developed a visual identity that could move seamlessly across digital and physical touch-points. From the editorial plan and social rollout to the offline applications across stages, installations and city-wide activations. We also crafted VYNI’s musical theme for the second consecutive year, reinforcing recognition through sound as much as visuals.

The project extended into multiple layers: the on-site coordination of the media team, the design and naming of The Riff Listening Theatre - a format that brought Lorenzo Jovanotti into an intimate, high-fidelity listening experience powered by Audiocostruzioni, through a special conversation moderated by Luca Sofri, Editorial Director of il Post - and a real-time content production strategy that amplified the festival while it was happening.

A system that expanded from merchandising design to spatial storytelling, including the campaign developed with RCF audio, where every element was conceived to be both expressive and functional.

The result?
40,000 attendees
4.5M total views
372K accounts reached
117K+ interactions
+106% followers YoY