RICCI - Design in Motion

Se l'intelligenza artificiale riuscirà a generare immagini, video, campagne pubblicitarie e contenuti creativi indistinguibili da quelli umani, quale sarà il ruolo dei creativi?

Questa è una delle domande centrali affrontate da The Human Alg9ri7hm™: una filosofia e un framework per comprendere ciò che rimane autenticamente umano in un mondo sempre più plasmato dall'intelligenza artificiale.

AI e creatività umana: qual è l'ultima competenza dei creativi? AI e creatività umana: cosa resterà ai creativi quando l'intelligenza artificiale saprà generare immagini, video e contenuti perfetti? In questa riflessione, parte del framework The Human Alg9ri7hm™, esploro perché il vero valore umano non risiederà più nella tecnica, ma nell'intenzione crea...

Some fragrances are seen.
Others are perceived before they appear.
ETEREA by Ercole 1926 was conceived around this idea.
Through a hybrid creative process combining photography, CGI, AI and photoretouching, I helped craft a campaign designed to reposition the fragrance within a more elevated luxury space.
The result is a series of images built to communicate sophistication, softness and lasting presence.

For ETEREA by Ercole 1926, I developed a visual campaign where photography, 3D, AI and post-production merged into a single visual language.
The intention was to elevate the product positioning and translate the fragrance into images: luminous citrus notes, floral elegance and a warm sensual trail.
A project focused on premium perception, refined aesthetics and emotional storytelling.

ETEREA by Ercole 1926 — a repositioning project built around atmosphere, elegance and perception.
I helped shape the brand into a more premium and luxury direction through a hybrid campaign combining photography, 3D, AI and high-end retouching.
The goal was not simply to showcase a fragrance, but to create a visual presence that could express its warmth, depth and sensuality.
A contemporary luxury language designed to feel timeless.

https://www.gabrielericci.com/post/ai-week-2026-6-riflessioni-sull-intelligenza-artificiale-la-creatività-e-il-ruolo-dell-essere-uman

AI WEEK 2026: cosa ho imparato sull’Intelligenza Artificiale e il ruolo umano nel futuro Dopo aver partecipato ad AI WEEK, il più grande evento europeo dedicato all’Intelligenza Artificiale, ho raccolto 6 riflessioni personali su AI Agents, creatività, sport, business e futuro del ruolo umano nell’era dell’automazione. Tra tecnologia, performance e cultura digitale, emerge una d...

Friends, friends, friends.
We all have many…

but how does it feel to receive friendship, only to discover it was never real?

Friendship closes my provocative design series “Synthetic Feelings,” an exploration of how human emotions can often feel constructed, artificial, even unnatural.

What feeling would you like to wrap next?

Peace,
G. Ricci

How does it feel to
smile when you
don’t want to?

“Synthetic Feelings” is
An experimental visual series
that provocatively explores
how human emotions often feel unnatural, shaped by the situations around us.

Through this lens, I explored visual solutions that wrap playful, symbolic elements in the plastic we humans “love so much”.

Peace
-G.Ricci

How does it feel to
be in love with someone
you don’t love anymore?

Synthetic Feelings is an experimental visual series that provocatively explores
how human emotions often feel unnatural, shaped by the situations around us.

Through this lens, I explored visual solutions that wrap playful, symbolic elements in the “plastic” we humans love so much.

Peace
G.Ricci