Alessia Rizzetto PR

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Two experiences, one common thread: wine as storytelling. Masciarelli, an icon of Abruzzo winemaking, was at the heart of a journey through taste, design, and conviviality, from Le Cavallerizze and Bar Trattoria Altravista con Sala Giochi by Anotherview Project to the immersive SiMa Glazed Bar takeover by SiMa and Locatelli Partners at SiMa Townhouse.

As wine partner of the initiative, Masciarelli accompanied the experience with its Gianni Masciarelli Trebbiano d’Abruzzo DOC, a wine that became a true narrative element, blending aesthetics and sharing.

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Inside , “The Zurich Edit” came to life: a room installation dedicated to Zurich’s creative scene, featuring a selection of artworks and graphic pieces by local designers. An immersive journey offering a preview of the upcoming Zurich Design Weeks (17–27 September 2026), showcasing the visions and languages shaping the city’s design landscape. The experience continued with a lunch on the terrace curated by chef Sebastian Funk from , featuring a plant-based menu created for the occasion, paired with sparkling wines from . A meeting of design, cuisine, and contemporary culture, celebrating Zurich through a shared experience.

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From April 20 to 26, Etereo - an architecture, interior, and collectible design studio - unveiled four exclusive collections, creating a journey across diverse languages and evocative atmospheres: Mo.du.lo, Imago, Ophelia, and Medusa, developed in collaboration with STUDIOTWENTYSEVEN, Nilufar, Conte Casa, and Alimonti Milano. Each project was conceived to engage with space and transform design into a sensory experience.

A special tour, in partnership with Microlino - a 100% electric microcar that embodies the essence of Italian design and manufacturing excellence - guided visitors through the various locations, shaping a dynamic itinerary within the Etereo universe.

The presentation cocktail for Mo.du.lo brought The Pool NYC gallery to life, featuring a gastronomic journey curated by chef Massimiliano Babila Cagelli of Tavolo Unico, paired with refined selections from Cantina La-Vis and Cembra Cantina di Montagna.











Photo credits:
Imago - Filippo Pincolini
Medusa - Fabio Alampi
Mo.du.lo. - Fabio Alampi
Ophelia
Microlino - Luigi Lamontanara

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Eataly Milano Smeraldo became the home of Giotto Calendoli for FuoriSalone 2026. From April 20 to May 4, across the store’s spaces and façade, “Amore, hai mangiato?” came to life: a project that brought together art and food, tradition and design, transforming the gastronomic experience into an act of care and sharing.

On the occasion of the exhibition-event INTERNI Materiae, CASA told the story of Italian identity as a universal language shaped by everyday gestures, memories, and beauty. Also taking center stage were Eataly’s limited-edition spaghetti, tote bags, and artist-designed plates, symbols of a dialogue between material, memory, and love.

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For Fuorisalone 2026, Radisson Collection transforms a historic tram into a moving, immersive hotel experience. Departing from Piazza Fontana, the journey is led by five visionary designers - Federico Peri, Giuliano Andrea dell’Uva, Leonardo Dainelli & Marzia Dainelli, Matias Sagaría, and Sara Ricciardi - sharing stories, works, and perspectives. Audio guides and curated pieces turn every stop into a narrative moment. A signature coffee break by Bialetti completes the ride.

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Masottina, the historic winery of the Dal Bianco family, marks 80 years of passion and vision in 2026 with the launch of the Heritage Collection. It begins with R.D.O. Multivintage Brut, an elegant blend of five vintages from 2020 to 2024.

The collection debuted through two exclusive moments: a refined dining experience at Alchimia in Milan, and a vibrant aperitivo in Piazza Bra, Verona, at Cafè Vittorio Emanuele, raising a toast to the start of Vinitaly 2026.

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Where timeless elegance meets a contemporary spirit, “Heritage Roads” comes to life - Radisson Collection’s new project redefining the journey between Milan and Lake Como as an experience to be savored.

From the refined grandeur of Palazzo Touring Club Milan, a Radisson Collection Hotel, to the enduring charm of Palazzo San Gottardo Lake Como, a Radisson Collection Hotel, this curated route weaves together design, culture, and the essence of Italian hospitality.

Travel unfolds aboard iconic cars, through historic residences and breathtaking landscapes, where every stop becomes a story. From Milan to Lake Como and beyond, an exclusive map leads the way to authentic destinations - transforming movement into an immersive, mindful, and deeply inspiring journey.

Appuntamenti chiave tra installazioni, esperienze e appuntamenti da segnare in agenda e non perdersi durante la !