Bytek

We’ll be attending 𝗠𝗼𝗻𝗲𝘆𝟮𝟬/𝟮𝟬 𝗘𝘂𝗿𝗼𝗽𝗲 𝟮𝟬𝟮𝟲, one of the world’s leading events for 𝗳𝗶𝗻𝘁𝗲𝗰𝗵, 𝗯𝗮𝗻𝗸𝗶𝗻𝗴, 𝗽𝗮𝘆𝗺𝗲𝗻𝘁𝘀, 𝗮𝗻𝗱 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻.

As AI continues to reshape the financial services industry, the challenge is no longer just collecting data, but turning it into actionable intelligence that can drive smarter decisions, stronger customer relationships, and measurable business impact.

At the event, we’ll be showcasing 𝗕𝘆𝘁𝗲𝗸 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺, our warehouse-native solution designed to help organizations operationalize predictive AI directly on top of first-party data. From advanced audience segmentation to lifecycle optimization and value-based activation, we’ll explore how financial institutions can move beyond fragmented data strategies toward a more connected and predictive approach.

You’ll find us within the Italian delegation organized by the 𝗜𝗧𝗔 - 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗧𝗿𝗮𝗱𝗲 𝗔𝗴𝗲𝗻𝗰𝘆 (𝗜𝗖𝗘), where we’ll be sharing ideas and real-world approaches to customer intelligence in complex and highly regulated environments.
If you’ll be in Amsterdam, come meet us and let’s discuss how to turn data into a real driver of growth.

𝗔𝘂𝘁𝗼𝗺𝗼𝘁𝗶𝘃𝗲 𝗗𝗲𝗮𝗹𝗲𝗿 𝗗𝗮𝘆 is almost here 🚗
Our Senior Executive Business Development, Luca Filigheddu, will be attending one of Europe’s leading events for automotive retail, mobility, and dealership innovation.

An opportunity to discuss how predictive AI and first-party data are reshaping marketing, customer acquisition, and performance strategies across the automotive industry.

If you’ll be there too, feel free to connect with Luca 👋

In the first episode of 𝗘𝘅𝗽𝗲𝗿𝘁 𝗩𝗼𝗶𝗰𝗲𝘀, 𝘄𝗶𝘁𝗵 𝗕𝘆𝘁𝗲𝗸, Daniel Gill talks with Ankur Goyal, CMO at Ultra, about the intersection between product, marketing, AI, and customer understanding.

One of the most interesting takeaways?
Growth today is not just about scaling acquisition faster.
It’s about building a system where:
• product positioning is clear
• customer value is understood early
• first party data becomes actionable
• and AI helps teams move faster without losing strategic control

The conversation also explores how brands should think about retention, SKU expansion, personalization, and the evolving role of marketing teams in AI-driven environments.
A practical discussion with real examples and honest reflections from the field.

🎧Listen to the full episode at the link in bio.

Starting today, Bytek is at 𝗩𝗮𝗻𝗰𝗼𝘂𝘃𝗲𝗿, one of the world’s leading events for startups, technology, and innovation.

At the event, we’re sharing our perspective on how AI and first-party data are reshaping marketing and customer activation.

With the 𝗕𝘆𝘁𝗲𝗸 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺, we help companies transform fragmented data into predictive insights and activation-ready strategies directly within their data warehouse.

Valentina Tortolini and Daniel Gill are representing Bytek at the event as part of the Italian delegation organized by ICE – Italian Trade Agency 🇮🇹

If you’re in Vancouver, come meet us 👋

In the first episode of 𝗘𝘅𝗽𝗲𝗿𝘁 𝗩𝗼𝗶𝗰𝗲𝘀, 𝘄𝗶𝘁𝗵 𝗕𝘆𝘁𝗲𝗸, Daniel Gill talks with Ankur Goyal, CMO at Ultra, about the intersection between product, marketing, AI, and customer understanding.

One of the most interesting takeaways?
Growth today is not just about scaling acquisition faster.
It’s about building a system where:
• product positioning is clear
• customer value is understood early
• first party data becomes actionable
• and AI helps teams move faster without losing strategic control

The conversation also explores how brands should think about retention, SKU expansion, personalization, and the evolving role of marketing teams in AI-driven environments.
A practical discussion with real examples and honest reflections from the field.

🎧 Listen to the full episode here: https://open.spotify.com/episode/1oGYzEixikhBd5u2l5ofou?si=7F1m46ghTyarwBGr9_5_eg

Starting today, Bytek is at Web Summit 𝗩𝗮𝗻𝗰𝗼𝘂𝘃𝗲𝗿, one of the world’s leading events for startups, technology, and innovation.

At the event, we’re sharing our perspective on how AI and first-party data are reshaping marketing and customer activation.

With the 𝗕𝘆𝘁𝗲𝗸 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺, we help companies transform fragmented data into predictive insights and activation-ready strategies directly within their data warehouse.

Valentina Tortolini and Daniel Gill are representing Bytek at the event as part of the Italian delegation organized by ICE – Italian Trade Agency 🇮🇹

If you’re in Vancouver, come meet us 👋

𝗛𝗼𝗽𝗲 𝗨𝗹𝗶𝗯𝗮𝗿𝗿𝗶, Account Executive at Bytek, will be attending 𝗦𝗮𝗮𝗦𝘁𝗿 𝗔𝗶 ☁️

A great opportunity to connect with SaaS leaders and sharing how the 𝗕𝘆𝘁𝗲𝗸 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 helps companies improve paid acquisition by identifying high-propensity users, reducing CAC, and optimizing campaigns toward long-term subscription value rather than low-quality conversions.

Beyond paid media, the platform leverages predictive signals to support onboarding optimization, feature adoption, churn prevention, and personalized product experiences across the entire SaaS customer lifecycle.

𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝗲𝗠𝗲𝗿𝗴𝗲 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝘀 📸
Last week wasn’t just about Google Cloud Next, we also spent a few days in Miami for eMerge Americas.

A global tech event bringing together startups, investors, and industry leaders across AI and deep tech, and a great opportunity to connect with an international ecosystem.

We were there sharing how we approach data activation and predictive AI, and exchanging ideas around real use cases and challenges in marketing and beyond.

Great to be part of it, taking a lot back with us.

Bytek will be at Netcomm Forum, the key event for the Italian digital commerce ecosystem.

📍 𝗙𝗶𝗻𝗱 𝘂𝘀 𝗮𝘁 𝗕𝗼𝗼𝘁𝗵 𝗗𝟳𝟳

We’ll share our perspective on how AI and first-party data are reshaping marketing performance.

With the 𝗕𝘆𝘁𝗲𝗸 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺, we help companies move beyond fragmented data by bringing together CRM, web, app, and transactional signals into a unified, activation-ready foundation.

This enables a consistent view of customers and unlocks predictive capabilities that shift decision-making from reactive to forward-looking.

Not just what users have done, but what they are likely to do next, enabling more precise targeting, smarter budget allocation, and stronger performance across campaigns.

From value-based bidding to churn prevention and lifecycle marketing, predictive signals can be directly embedded into everyday workflows across paid media, marketing automation, and CX.

If you're working in retail, eCommerce, or data-driven marketing, come by and say hi 👋