Design Pride

The only street parade in the world made for design – and YOU made it legendary! 🙌🏻🏁

lit up the streets during with unstoppable vibes, bold creativity, and an explosion of love and freedom.

Thank you for showing up in massive numbers and making this celebration unforgettable!

Big shoutout to our amazing partners: , and – you brought the flavor, fun, and flair.

And a HUGE thanks to , , and the iconic for turning the street into a dancefloor like no other.

Design marched with pride – and this is just the beginning.

Get ready for the most colorful parade of Milano Design Week!

Join us at the Truck and celebrate creativity, design, and fun.

✨ The first 200 people who register via the link in bio AND show up at the Seletti Truck before the parade starts will receive a Tote Bag and a soap as a special gift! 👜🧼

Don’t miss out – sign up now and come march with us!

Design Pride 2025: Line Up Reveal! 🎉

We’re thrilled to announce the electrifying line up for this year’s Design Pride celebrations! 🙌✨

🎧 DJ Shorty will be bringing the beats during the Parade, setting the vibe for an unforgettable journey through the streets — and will keep the energy high at Piazza Affari too, spinning live before the main act!

💥 And the party doesn’t stop there! The legendary Boss Doms will be taking over the stage at Piazza Affari for an epic after-party, presented by Keglevich. 💃🎶

Mark your calendars and get ready for a celebration of design, music, and incredible energy! 🗓️

brings sweetness to Design Pride 2025! 🍦✨

Joining the party is Sammontana, the iconic Italian gelato brand that has been bringing smiles and flavor to Italy for nearly 80 years. Get ready for a delicious break along the parade route, where their classic gelato cart will be handing out sweet treats to all!

But that’s not all—expect fun performances, a stunning immersive setup in Piazza Affari, and an explosion of joy to make the atmosphere even more unforgettable.

✨ 2025: A Spectacular New Entry! ✨

For the first time ever, the will parade through DESIGN PRIDE 2025 with the award-winning group masquerade ”Insieme sotto lo stesso cielo” by Silvano Bianchi, winner of the 2024 edition.

Inspired by Gustav Klimt’s masterpieces, this breathtaking allegorical work of art delivers a powerful message of hope, peace, and unity, celebrating love and togetherness across all cultures. A true tribute to diversity as a strength, it invites us to build bridges between people for a future of harmony and mutual understanding.

🌍🎭

🚨 x 2025 🚨

This year, PROPAGANDA CLOTHING joins Design Pride with an exclusive collaboration! 🔥 The team has created a limited edition tee, available only at the Seletti truck before the parade kicks off!

📍 Where? Piazza Castello, Milan
⏰ When? April 9th From 6 PM – until they’re gone!

Don’t miss your chance to grab one and march with us in style!

2025 is ready to bring colors, freedom, and bold design to the streets. Join us for a parade where self-expression design and love take center stage!

📍 Start: Piazza Castello
⏰ Time: 18:00
🎉 Final Stop & Party: Piazza Affari – powered by

DESIGN PRIDE is more than just a parade—it’s a bold celebration of creativity, freedom, and self-expression! 🎉✨

Born from the visionary spirit of , the brand that turns design into a statement, DESIGN PRIDE brings together designers, brands, and dreamers in a colorful, unconventional street party where everyone is invited to take part.

Get ready to march, dance, and celebrate design in its most fun and democratic form! 🚀💥

is joining DESIGN PRIDE with its iconic ice cream cart, ready to bring a touch of sweetness to the parade! 🍦✨ Get ready for a delicious break along the route, fun performances, and an immersive setup in Piazza Affari that will make the atmosphere even more vibrant and surprising! 🎉

, the iconic vodka brand and Main Partner of the 2025 edition, is bringing its bold and unconventional spirit to the party in Piazza Affari! 🙌🏻 Get ready for an immersive experience with bar stations, an iconic Airstream packed with ready-to-drink cocktails—because at , freedom tastes even better! 🚀🔥

⚠️ Little reminder: The is back with its start at Piazza Castello corner Via Minghetti! The parade will make its way to Piazza Affari for the party powered by ! Don’t miss it ! 🙌🏻