APFX

Organic tone. Easy and intuitive.
Black Friday: 50% OFF PRIMO | Nov 24–Dec 5.

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Is modern UI just a trend… or does it actually make your tone better?
We designed PRIMO to maximize control, visibility, and speed, even on small screens.
🎛️ Try it yourself and let us know what you think!

What do you prefer?

We’re heading to ! Come hang out, try some tones, and talk guitars — we can’t wait to meet you!

🚀 Big News! PRIMO Just Got Better!

🎧 Headphone Correction – Tailor your sound for a balanced, fatigue-free experience.
🔥 Redesigned Input Stage – Warm, dynamic tones with studio-grade preamp saturation.
🎛️ PRIMO Lite – Record and play distraction-free, now noise-free with pro-level presets.
🎵 New Factory Presets – Fresh tones to showcase PRIMO’s full potential.

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The Black Friday Sale starts now! Get 40% off PRIMO, and subscribe to our newsletter for an even bigger discount!

See you on Sunday at

🎃 Our Halloween Sale is here with a special treat—30% off PRIMO, just for our newsletter subscribers! 👻 Not signed up yet? Join our community to unlock exclusive savings and elevate your guitar game!

Let’s learn how to setup your audio interface to get the best sound possibile. It’s very important to take advantage of the whole dynamic range and adjust the gain level to hit the sweet spot so you can get the most out of your plug-in!

🎸 Ready to rock with your guitar? In this video, learn how to set up your audio interface for perfect sound quality, low latency, and optimal CPU usage. From selecting the right inputs to configuring sample rates and buffer sizes. Time to plug in, set up, and start recording! 🎧

Plug-in for studying: are guitar plug-ins the right choice for a student? Let find out with .music