Creative Words

"What is the most important need an LSP helps you solve today?"

Our CEO, Diego Cresceri, sent this question to 400+ in-house localization professionals. The answers reshaped the way we think about client outreach.
The word "translation" almost never came up. "Vendor" came up — with frustration. 👀

He's bringing those findings to techforword's Direct Client Summit (June 30–July 2) in a session called "Stop Selling Translation" — and what he discovered is something every LSP and freelancer in this industry needs to hear.

The summit is free to attend. Register and save your spot 🔗: https://www.directclientsummit.com/

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Choosing to communicate inclusively is a meaningful decision. One that reflects values, builds trust, and deserves more than a line in a style guide.

But what does that commitment actually look like when your brand speaks Italian, Spanish, Arabic, or German? 🌎

That's where it gets interesting.

We’d love to hear your perspective: how are you approaching inclusive communication across languages, and what has your experience been so far?

Everyone's using AI for localization. Not everyone is doing it right.

The difference isn't the technology. It's what happens after.

At Creative Words, AI is never the last step. Every project — regardless of volume, language, or content type — goes through human review before delivery. Our linguists check for accuracy, tone, terminology, and anything the AI got wrong.

We also don't use AI for everything. The first thing we do is assess whether it's even the right call for your content. If it isn't, we'll tell you. Because speed means nothing if the content doesn't sound like you in every language.

Read the full article to find out how we handle quality in AI-assisted localization: https://www.creative-words.com/en/how-we-use-ai-in-localization-without-compromising-quality/

Dublin, here we come. ✈️

We will be at — June 9–11 in Dublin — and our very own Diego Cresceri will be there representing us.

If you're attending, don't miss the chance to connect with him in person. Drop him a DM to set up a meeting — he'd love to chat about the future of our amazing localization field.

See you in Dublin! 👋

Meet Thomas, our Workflow Automation Engineer! ⚙️✨

For years, buyers and vendors in localization have talked about each other. On June 17, they finally talk with each other at the event "Same Table, Both Sides: A Buyer-Vendor AMA for the Future of Localization" by GALA. 👇

Our CEO, Diego Cresceri, will join this moderated AMA where LSPs and buyers sit at the same table. No sales pitches, no staged debates — just straight-up, practical conversations about AI adoption, evolving cost models, and what genuine partnership looks like in 2026. All guided by the questions that matter most to the audience.

The session is audience-driven: attendees vote on topics and ask the questions that matter most. If you’re rethinking your operation model or redefining your LSP’s value, this is a morning well spent.

📅 June 17 | 5:00–6:30 PM CET | Online | GALA members only

Will you join us? Comment below! 👇

What happens when you stop managing localization manually and start building it right?

A global tech company came to us with a familiar problem: too much time lost on setup, too little focus on what actually matters. So we rebuilt their pipeline from the ground up — and the numbers tell the rest of the story.

Spoiler: your team breathes again 💆.

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