WE RAD

Home is not a place. It's a feeling. Kobak Smart Toilet, Feels Like Home.
Creative Direction by Werad.

Pyke Studio PE26, Creative Direction by Werad.

Originality is overrated. Getting it right isn't.

We used AR to put the product on your wall.
The Right Thing Over The New Thing.

Discover now: we-rad.com/work/a-home-for-technology

Dynamica TNS, Creative Direction by Werad. Strategy dictates form.

Ten years of Digital Design Days. We made the poster. We took the stage.

In an industry that talks about what’s next, we wanted to ask what’s already there. Tools, gestures, instincts that didn’t disappear when the screen showed up — they just learned to share the page.

Thank you for the trust, and for letting Bianca Borri and Matteo Chiti bring “What Are You Hiding From?” to the stage.

The Right Thing Over The New Thing.