Mirror

We were at , inside : here, we brought something we’d been building for a while.

A real-time generative AI installation that transformed whoever walked past into something entirely unexpected through different worlds,
each with its own generative soundscape designed and synchronized in real time:

🔬 X-rays
☁️ Clouds & god rays
🪸 Coral reef
🖤 Marble black/white + gold
💧 Water reflections

No two frames alike: every presence triggered it, and every movement shaped it.
This is Mirror R&D: imagining worlds right before your eyes.

RetailExperience Florence

🏅 Genesis of a Terroir for is now a Honoree, for the “Best Use of Data & Analytics” category.

✨ Raw concrete + light and mapping led geological data became sculpture and narrative.
💥 We believe the future of brand experience lives where data, craft and physical space collide. And this project is our loudest proof.

👉 Swipe to step inside

WorldBuilding ImmersiveInstallation BrandCulture HumanDigital

For the global digital launch of the Pasticcino Bag, we turned the final stop of the World Tour into an interactive web game. A classic Search & Find reimagined as a brand experience.

Richly layered, 100% hand-drawn scenes inspired by Spanish heritage, with one simple mission. Spot the Pasticcino Bag characters hidden in the crowd, unlock bonuses along the way and do it in record time to climb the leaderboard.

📍 We teamed up with to bring the Pasticcino Spanish Heritage pop-up to , right on Calle de Serrano, the city’s most iconic luxury street.

With PR and influencer marketing, the experience quickly took off across social, from Instagram to TikTok. driving strong resonance and bringing people in-store.

📍Our campaign for Spanish Heritage also landed in , where we designed every detail to turn the coffee pop-up into a truly memorable brand experience.

A coffee in hand, a journal to browse. All wrapped in the campaign’s iconic textures, details and patterns, reimagined with a distinctive Catalan accent.

The Spanish Heritage crossed borders and finally landed in Milan.

📍 At , the red Pasticcino Spanish Heritage pop-up took the shape of a newsstand. A temporary, high-impact space in a high-traffic location designed to stop people in their tracks, enhance brand engagement and drive footfall in store.

🔮 Imagine walking through your city, and stepping straight into the universe.

A silver capsule, a screen, and suddenly the sidewalk becomes an immersive brand set, turning everyday flow into identity-driven engagement.

This is the kind of urban activation we crafted with LiuJo in Berlin: a real-time experience to enter the brand.

✨ It is named Cosmic Denim Experience: discover its mood in the carousel below.