Did Work Co.

Did Work Co. was built on a simple idea: honor the people who show up, put in the hours, and do the work.

We’re a veteran-owned apparel company serving the wider family of service—military, police, fire, and EMS—plus the many supporters of this ethic.

05/05/2026

Best job I ever had.

#0331

30/04/2026

All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.
-Sun Tzu

29/04/2026

27/04/2026

Happy Monday. If we ever have to win a war of survival, all the SOF and space and cyber can’t take and hold ground like an infantry squad. #0311

23/04/2026

160th SOAR in the Persian Gulf. Know your heritage.

21/04/2026

18/04/2026

When you're wounded and left on Afghanistan's plains,
And the women come out to cut up what remains,
Jest roll to your rifle and blow out your brains
An' go to your Gawd like a soldier.
-Kipling

17/04/2026

Weekend safety brief. Don't be this guy. Leave your dog tags at home when you're at the club. (also leave your CAC card at home when you land an MC-130 in Iran)