rezaraeiomran

The visual identity of Kelarsky is shaped by the experience of the space itself
from architecture and nature
to lines, movement, and excitement.

The logo marks the starting point of this narrative
a form inspired by the structure of the project, gradually expanding across the broader visual system.

An identity designed to be seen, experienced, and remembered.

In this post, we take a closer look at the process behind the brand’s visual identity
and its key touchpoints; elements shaped by both business needs and the expectations of Kelarsky’s audience.

Art Director:
Brand Manager: .hakemi
Creative Partner & Brand Visual Designer:
Motion Graphic Designer:
Client:

The narrative of the Lines in Kelarsky
where each line is more than a form; it’s a character.

A visual identity shaped to capture emotion, movement, and adventure.

We set out to create not just shapes, but spirits
giving every line its own behavior, mood, and presence, inspired directly by the experience of the space.

This approach goes far beyond aesthetics;
it’s an attempt to build a dynamic, story-driven identity rooted in real user experience.

An identity crafted to express the emotions, motion, and sense of adventure that define Kelarsky.

Art Director:
Brand Manager: .hakemi
Creative Partner & Brand Visual Designer:
Motion Graphic Designer:
Client:

🕊️

مازنی : وقتی سپیده‌ سَر بَزو / اَمِه سپیده پَر بَزو
فارسی : وقتی سپیده دم آمد / سپیده مان پر کشید
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🪻 بهار ۱۳۶۸ 🍂 خزان ۱۴۰۴
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چهل و پنج روزه گذشته، اما هنوز هر صبح که هوا روشن می‌شه،
حس می‌کنم سپیده از پشت پنجره صدام می‌کنه...
نه ریپلایی میاد، نه کامنتی، نه اون قلب همیشگی‌ات زیر پست‌هام،
ولی حضورت هنوز اینجاست، بین هر خط، بین هر رنگ، بین هر نفسم.

تو فقط خواهرم نبودی، سپیده‌ی من بودی
نورِ هر روزم، آرامشِ مادرم، تکیه‌گاهِ قلبِ خسته‌م.
ما سه تا بودیم و یک روح،
که حالا دو تا مون موندیم با نیمه‌ای که رفته،
اما هنوز در هر گوشه‌ی خانه، هر قابِ عکس، هر لحظه، نفس می‌کشی.

تو در بهار به دنیا اومدی، وقتی درخت‌ها دوباره زنده می‌شن،
و در پاییز رفتی، هم‌زمان با افتادن برگ‌هایی که انگار دلشون نمی‌خواست جدا شن.
می‌دونی سپیده؟ بهار و پاییز از اون روز برای من معنی دیگه‌ای شدن
یکی بوی تولدت رو می‌ده، یکی طعم دلتنگی‌ات رو...

از این به بعد، هر بار که پستی می‌ذارم،
یه لایک و یه کامنت و یه لبخند برای تو کنار می‌ذارم
برای خواهری که همیشه اولین بود،
اولین در دیدن، در گفتن، در دلگرمی دادن،
و هنوز هم اولینِ قلبِ منی، هر صبح که سپیده‌دم می‌رسه.

🤍

🇮🇷 #ایران

🌨❄️ 👵🏻 ❄️🌨 /
I am Nane Sarma, the old lady of winter, who covered the land in a white blanket of snow for months. But now, it’s time for me to leave, as spring arrives with its greenery and freshness. Uncle Nowruz is on his way to bring joy and light to your hearts. So, renew your spirits like nature and celebrate Nowruz with smiles and hope. Happy Nowruz, and may your days be as bright as spring!
I am one of the ancient mythical figures of Persian culture, representing the departure of winter and the arrival of spring. Every year, with Nowruz’s arrival, I bid farewell and let Uncle Nowruz and the blossoms take my place.

🌸🌷 👨🏻‍🦳 🌷🌸 /
I am Amu Nowruz, the symbol of joy and the herald of spring. Every year, with the arrival of Nowruz, I come to your homes, accompanied by the songs of birds and the blooming flowers, to celebrate the start of the new year. Nowruz has deep roots in ancient Persian history and represents renewal, friendship, and reconciliation. Let’s renew our hearts with love and hope, just like the fresh days of spring. Happy Nowruz to you!
Just as Santa Claus brings joy and gifts at Christmas, I come with hands full of flowers and good wishes to bring a joyful start to your new year.

CREDIT /

NAME : NANE SARMA / AMU NOWRUZ
CATEGORY : Other ( Postcard 💌 )
CLIENT : Myself
DESIGNER : Reza Raei Oman
COUNTRY : Iran
YEAR: 2025
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🔗 For visiting the whole project check our website
www.rezaraeiomran.com
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📩 Want to start a project?
Email us at [email protected]
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❄️🌨 Thank You For Your Attention
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All Right Reserved.
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#نوروز #زمستان #بهار

CREDIT /

NAME : Sepandarmazgan ❤️❤️
CATEGORY : Other ( Postcard 💌 )
CLIENT : Myself
DESIGNER : Reza Raei Oman
COUNTRY : Iran
YEAR: 2025
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🔗 For visiting the whole project check our website
www.rezaraeiomran.com
-
📩 Want to start a project?
Email us at [email protected]
-
❄️🌨 Thank You For Your Attention
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All Right Reserved.
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#سپندارمذگان #روزعشق #عشق #زن #زمین #دوستی #زندگی

# #سپندارمذگان #روزعشق #❤ #ایران

CREDIT /

PROJECT : D🌲RNO KITCHEN CABINET
CATEGORY : Logo / Brand identity
CLIENT : Mr. Arman Zaretabar
DESIGN DIRECTOR, DESIGNER : Reza Raei Omran
COUNTRY : Iran
YEAR : 2024
POST : 5 / 6
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🔗 For visiting the whole project check our website Below
WWW.REZARAEIOMRAN.COM
-
Want to start a project?
📩 Email us at [email protected]
-
❄️🌨 Thank You For Your Attention
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All Right Reserved.
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#لوگو #لوگوتایپ # لوقو #لوجو

Brand identity development /

The development of Darno’s brand identity was designed and established to be usable and
flexible across all brand touchpoints. A distinct color palette was defined with the aim of conveying a new sense of lifestyle and trust to the audience. To reinforce this perception, the designs are printed on high-quality coated papers. On the other hand, the dynamism of the logotype allows for visually organized compositions. Combining a meticulous design approach with attention to detail, we present an identity that showcases simplicity and modernity.

CREDIT /

PROJECT : D🌲RNO KITCHEN CABINET
CATEGORY : Logo / Brand identity
CLIENT : Mr. Arman Zaretabar
DESIGN DIRECTOR, DESIGNER : Reza Raei Omran
COUNTRY : Iran
YEAR : 2024
POST : 3 / 6
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🔗 For visiting the whole project check our website Below
WWW.REZARAEIOMRAN.COM
-
Want to start a project?
📩 Email us at [email protected]
-
❄️🌨 Thank You For Your Attention
-
All Right Reserved.
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#برندینگ